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A Look Back at DECA's Sports and Entertainment Marketing Conference
DECA's 2024 Sports and Entertainment Marketing Conference was one for the books! With over 1,100 members in attendance, this conference has set a precedent for a year full of experiencing DECA's difference in preparing emerging leaders and entrepreneurs.
Congratulations to DECA's 2024 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2023-2024 Chapter Certification!
Super Bowl: Beyond the Stadium
Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.
Case Study of the Week: Live Podcast Tour Tickets!
Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.
8 Tips to Maximize Social Media Outreach
The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.
How Streaming Platforms Score Big in Super Bowl Monetization
With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.
Ace Your Interview
Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!
Action Is Passion: Advocating for the Vital Role of CTSOs and CTE
CTE Month is the perfect opportunity for DECA’s members to show their passion and take real action. This article delves into the significance of championing these programs and explores actionable ideas to advocate, embracing the mantra that "action is passion."
Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.
Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.
7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.
Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.
A Look Back on Collegiate DECA Engage in Tampa
Over 200 Collegiate DECA members attended the 2025 Engage Conference in Tampa, Florida, on October 23-25, 2025.
Don't Be Spooked! What to Expect at Your First DECA Conference
DECA can sound scary, but compared to classic monsters like zombies, vampires and ghosts, DECA is like a breath of fresh air with a side of blazers. Here is what to expect at your first DECA Conference.
8 Tips for How to Negotiate a Raise or Hourly Pay
Thinking of asking for a raise? Here are 8 actionable tips from Intuit on how to ask for more money and approach conversations around hourly pay.
Getting “Engaged” at Collegiate DECA Engage 2025
In this article, Collegiate DECA Engage Content Creator, Myles Frueh, recaps how members of Collegiate DECA were truly getting “engaged” throughout the conference in Tampa.
Case Study of the Week: The Perks of Student Banking
Step into the role of a banker at Capital Bank. A new customer wants to know more about the bank’s student banking account.
Beyond the Glass: How DECA Competition Builds Real-World Leadership
From competition to chapter leadership, here’s how DECA gives members the tools to think on their feet, take initiative and make an impact in their schools, communities and future careers.
A Month Full Of Memories: How to Prepare for DECA Month's Social Media Challenge
DECA Month is filled with engagement, spotlights and celebrations for everything related to DECA. Here are some tips and tricks on how to dominate the DECA Month Social Media Challenge before November begins.
DECA and Piper Sandler Complete 50th Semi-Annual Survey
DECA and Piper Sandler completed the 50th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 10K teens across the U.S., with an average age of 15.7.
Win Up to $500 in the Collegiate DECA Virtual Case Simulation
Are you ready to test your business and marketing skills? You can do just that and earn up to $500 in the upcoming Collegiate DECA Virtual Case Simulation Competition brought to you by long-time DECA partner, Knowledge Matters.
Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.
Case Study of the Week: Designing Album Cover Art
Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.
Elevating DECA in the Classroom: Highlights & Insights from AMPED 2025
This three-day conference featured an industry immersion series and two days of educational sessions on implementing DECA into the classroom.
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Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Watch the #CDECAICDC 2024 Promo Video
Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Collegiate DECA Chapter Leadership Guidebook: Your Chapter’s Guide to Success
The new Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Experience the Difference in your chapter this year.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
Break the Ice at Collegiate DECA Chapter Meetings
At the first chapter meeting of the year, you need to develop a strong first impression that will impress potential new members and excite existing members for the year. Here are 10 Icebreakers to start your year with a bang!
Endless Opportunities Await You This Year
Whether you aspire to become a successful entrepreneur, a respected marketing professional or a leader in the business world, Collegiate DECA is your gateway to achieving those goals. Join Collegiate DECA today and unlock endless opportunities that will shape your future for years to come.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
