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Power Up Your Chapter: A Guide to DECA’s Chapter Campaigns
From connecting with the community to rallying school spirit, chapter campaigns are one of the most powerful ways DECA members can make an impact. DECA offers five campaigns, so let’s dive into which campaign may be the best fit.
Pumpkin Spice and Everything Nice: How Companies Use the Fall Season to Get Ahead
Seasonal marketing—whether in quick-service restaurants, retail or even your local grocery store—is a powerful strategy that celebrates the season and showcases entrepreneurial creativity.
Baking Up Success: How Two DECA Chapters Use Cookies to Power Their SBEs
Two DECA chapters - Frankfort DECA and Broad Run DECA - are finding creative ways to use Otis Spunkmeyer cookies as more than just a sweet snack but also thriving school-based enterprises.
Get Ready for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.
History Has Its Eyes on You: How to Make Your College Essay Stand Out
While Hamilton wrote 51 essays to defend the Constitution, we only have to write one for college. One simple yet weighted essay can redirect our lives. So here are three factors to consider as you brainstorm your college essay topic.
Shop 'Till You Drop: Ways to Celebrate SBE Week At Your School
2025 DECA SBE Week is here, and we couldn't be more excited! Here are some ways to celebrate with your school-based enterprise.
Case Study of the Week: Reduce, Reuse or Recycle - Hotel Renovations
Step into the role of the general manager of Lilac Inn, an independent hotel property in a city of 30,000 people. The owner wants you to identify waste redirection opportunities that could lead to a better brand image.
The Nitro Bar: A Coffee Cart turned Famous $4.5M Brand
In honor of National Coffee Day, here’s a Rhode Island success story that shows how smart marketing can transform a business from a coffee cart to a viral sensation.
Top 10 Test Taking Tips for the Digital SAT
If you’re planning to take the digital SAT, the good news is there are no secrets—the SAT isn’t out to trick you. Here are the top 10 test-taking tips from College Board, the makers of the SAT
Advisor Best Practice Spotlight of the Week: Eric Wagner
DECA Advisor Eric Wagner is giving his students more than classroom lessons—he’s providing real-world financial and leadership experiences through the chapter’s student-run credit union.
Mixing It Up: The Secret Recipe to SBE Success
It's important to curate the perfect recipe for your school’s SBE and come up with ingredients to make it the best experience for your students. Here are three ingredients for making your SBE successful!
Unlocking Recruitment Success: Insights from 4 Chapter Leaders
Attracting new and recurring members is a process that requires planning, collaboration and perseverance. Here are 4 chapter leaders’ insights on how to succeed at DECA recruitment.
Case Study of the Week: Learning About Money Markets
Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
How DECA Prepares You for a Career in Consulting
Many members don’t realize how closely their competitive events experience mirrors a career in consulting. Check out five skills that members learn in DECA that can easily be applied to a career in consulting.
Combating AI Tensions with Responsibility
Across industries, firms have begun tying AI use to performance evaluations and promotion decisions. Regardless of opinions, this direction represents a broader shift in the workplace: augmenting your work with AI is an expectation.
Congratulations to DECA's 2025-26 Scholarship Recipients
DECA is pleased to announce the 2025-26 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Congratulations to the 2025-26 Leadership Passport Recipients
Congratulations to the 2025-26 Collegiate DECA Leadership Passport Program recipients! The Leadership Passport Program encourages associations, chapters and individual members to participate in events that enhance the experiences of members.
How Collegiate DECA Members Can Turn Their Skills into Real Businesses
Collegiate DECA prepares students for real-world success. By starting small, leveraging their network and taking action, CDECA members can build leadership and entrepreneurial experience long before graduation.
Everyone Starts Somewhere: Supporting First-Year DECA Members
One way UNLV Collegiate DECA supports high school members is by sponsoring competitive events at the State Career Development Conference. Learn more about the importance of supporting the younger generation of future leaders.
Case Study of the Week: Expanding Into Fashion Accessories
Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.
Apply to Join the Collegiate DECA ICDC Content Creation Team
Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!
Case Study of the Week: Transitioning Due To Ethics
Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.
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View All ArticlesCase Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.
The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.
Announcing DECA's 2024-2025 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!
Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.
Be The One at the 2025 Sports and Entertainment Marketing Conference
Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.
Accelerate into Association Conference Season
As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.
Preparing for Competition Season
As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.
Bridging the Gap: How to Connect with High School DECA Members
Collegiate DECA benefits from bringing new members to our organization and having high school seniors join us upon graduation. Here are a few ways to help promote our division and ways to connect with the high school division throughout the year.
3 Steps to Build a System for Success in 2025
Success is about action. Reflect on who you are, build habits that align with your ambitions and take bold actions to create opportunities. No matter how small, every step moves you closer to your goals.
Foundational Skills for Competition
With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.
Celebrating Career and Technical Education: Top Resources for CTE Month
It’s never too early to start advocating for Career and Technical Education (CTE). With CTE Month around the corner, you can maximize your impact using the resources in this article.
