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DECA & The Muscular Dystrophy Association Celebrate 45 Years of Partnership
This collaboration has empowered generations of emerging leaders to make a real difference in their communities while supporting groundbreaking research, care and advocacy for individuals and families living with neuromuscular diseases.
Go The Extra with DECA's Corporate Challenges
DECA Challenges provide members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.
Activate Your Chapter Early for Exclusive Competitive Event Benefits
Activate your chapter by September 30, 2025 to receive a free digital download of competition resources to help your chapter prepare for competition this year.
Compete in the DECA Stock Market Game
DECA members are invited to participate in the DECA Stock Market Game (SMG) beginning on September 8, 2025.
Case Study of the Week: Troubles in the Drive-Thru
Step into the role of a general manager for Better Burger, a fast food restaurant with two drive thru lanes. The district manager wants you to suggest methods to handle complaints about new technology in the drive thru.
Advisor Best Practice Spotlight of the Week: Sean Lewis
Sean Lewis, DECA advisor and marketing teacher at Hillgrove High School in Georgia, has built a thriving chapter by blending classroom instruction with real-world business experiences.
8 Ways To Use the Membership Video for Back-to-School Recruitment
Discover eight ways members are using the 2025-26 DECA membership video during their events and meetings this back-to-school season and get ideas for your own chapter!
4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.
Meet the 2025-2026 DECA Content Creators
The DECA Inc. Communications team is excited to announce the 2025-2026 DECA Content Creators! Team members will help grow the DECA brand by showcasing their unique DECA experience.
From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with DECA's Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
Download the 2024-2025 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
Most Recent Articles
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How to Track Your Chapter’s Summer Goals Like a Pro
Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.
Ingredients of Successful Chapter Leadership
Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.
Innovative Advisors Wanted for DECA's Advisor Best Practice Spotlight of the Week
Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
Go The Extra with Back-to-School Resources for Your Chapter
We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.
Stand Out with Gratitude: Why DECA Members Should Embrace Thank-You Notes
Gen Z was a generation raised on texting, DMs and 24/7 connectivity. Sitting down to write a thank-you card might feel outdated or even awkward. But in the professional world, that’s exactly what makes it such a powerful move.
From Idea to CDECA ICDC: A Step-by-Step Guide to Launching a Collegiate DECA Chapter
Starting a Collegiate DECA chapter might seem a lot at first, but with the right plan and the right team, it’ll become an exciting and rewarding journey. You’ll get to lead, compete, grow and build a legacy brand on your campus.
Balancing College and Collegiate DECA: Tips for Success
Being a Collegiate DECA member means pushing yourself to be a leader in and out of the classroom. Whether you’re juggling classes, jobs or leadership roles, staying on track takes strategy. Here are four key ways to balance both and thrive.
Excelling During Freshman Year
Your first year in college will be very different from anything you’ve experienced before, so make sure to enjoy your time and make the most of it. This article gives you some helpful tips for a successful first year of college.
Summer Kickoff Events: Starting the Year on a High Note
A summer kickoff event with your DECA chapter is one of the best ways to build early excitement, make important contacts and begin recruiting members even before the school year starts.
5 Ways to Maximize Your ELS Leadership Experience
Whether it’s your first time at ELS or you’re back for another summer of DECA excellence, these five tips will help you make the most of your ELS experience and ensure you leave more inspired, empowered and ready to lead!
Exploring Phoenix During ELS
With its vibrant downtown, warm weather and inspiring atmosphere, Phoenix is the perfect backdrop for leadership growth and unforgettable memories at ELS. Looking to make the most out of your time? Check out these spots before your departure!
