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Chapter Strategy

Three Hats, One Head: Balancing School, Work and DECA

Sep 10, 2025

Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity! 

Chapter Strategy

How to Place a Custom Order with Shop DECA

Sep 10, 2025

Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

College Success

Navigating Your College Decision: A Comprehensive Guide for High School Seniors

Sep 10, 2025

This comprehensive guide highlights important considerations for high school seniors that will equip and excite you for the next chapter of your life.

Compete

Go Virtual: A Guide to DECA's Online Events

Sep 9, 2025

The best part about DECA's online events? You don’t need a stage or a spotlight. With just your computer, you can take on some of DECA’s most dynamic challenges, test your business knowledge and even earn the chance to compete internationally.

Spotlights

Alumni: Tell Us Your DECA Story!

Sep 8, 2025

DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week

Case Study of the Week: Luggage For Rent

Sep 8, 2025

Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

College Success

Free College & Career Planning Resources from Encourage

Sep 4, 2025

DECA is excited to kick off another year of partnership with Encourage® - a free college and career planning program designed to help members explore life after high school.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Top Tips for Socially-distant Membership Recruitment

Sep 8, 2020

Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.

Chapter Strategy

The Power of the Diamond

Sep 8, 2020

Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?

Chapter Strategy

Cultivate Your Chapter’s Culture

Sep 8, 2020

2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.

Chapter Strategy

Discover Your DECA Leadership Style

Sep 8, 2020

There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.

Leadership

Influence with Informal Leadership

Sep 8, 2020

While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

DECA News

DECA Members Raise $7,000 Through the MDA Muscle Corp Program

Sep 1, 2020

DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

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Conferences

Making the Most of Conferences: Your DECA ICDC Era

Apr 17, 2024

DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.

Case Study of the Week

Case Study of the Week: Rethinking Free Shipping

Apr 15, 2024

Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.

Conferences

Introducing the Collegiate DECA ICDC 2024 Keynote Speaker

Apr 9, 2024

DECA is pleased to announce that Eddie Slowikowski, will deliver the keynote during the 2024 Collegiate DECA International Career Development Conference Grand Opening Session.

Case Study of the Week

Case Study of the Week: Marketing a Partnership

Apr 8, 2024

Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.

Career Insights

The Secret to Success in DECA and Beyond

Apr 1, 2024

Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.

DECA News

Congratulations to DECA's 2024 Emerging Leader Honor Award Recipients

Apr 1, 2024

Congratulations to the 2023-2024 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.

Case Study of the Week

Case Study of the Week: Methods to Collect Customer Data

Apr 1, 2024

Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.

Chapter Strategy

From Success to Successor: DECA Chapter Leadership Transitions

Apr 1, 2024

With chapters constantly looking to grow and improve, a key step in doing so is ensuring that there is a smooth transition from each officer team to the next. Discover essential steps to create a seamless handover of leadership roles, from refining constitutions to mentoring incoming teams!

Leadership

Creating a Leadership Legacy: Investing in Yourself, Investing in Collegiate DECA

Apr 1, 2024

The greatest legacy we can leave is not measured in titles or accolades but in the lives we touch and the impact we make. So, let us continue to invest in ourselves and each other, and together, let us write the next chapter in the remarkable story of Collegiate DECA.

College Success

Final Exam Survival Guide

Apr 1, 2024

As we gear up for the grand finale of finals week, I thought I'd drop some wisdom to make this journey more exciting. As your trusty Collegiate DECA Executive Officer, I've curated a survival guide that's more thrilling than a blockbuster movie.

Chapter Strategy

Managing School Stress During Busy Times

Apr 1, 2024

Managing many different parts of life places a burden of stress on your shoulders that can sometimes feel unmanageable. As someone who has been through this, survived this and is also currently going through this, here are my top tips!

Chapter Strategy

Answering “Why DECA?”

Apr 1, 2024

As the year closes, recruitment strategies start to come back into mind. Promoting DECA to new members is simple; it’s all about showcasing the personal experience. Effectively answering the question of “Why DECA?” can pose an opportunity to turn an interested student into a committed member.