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Case Study of the Week

Case Study of the Week: The Perks of Student Banking

Oct 27, 2025

Step into the role of a banker at Capital Bank. A new customer wants to know more about the bank’s student banking account.

Leadership

Beyond the Glass: How DECA Competition Builds Real-World Leadership

Oct 24, 2025

From competition to chapter leadership, here’s how DECA gives members the tools to think on their feet, take initiative and make an impact in their schools, communities and future careers.

Chapter Strategy

A Month Full Of Memories: How to Prepare for DECA Month's Social Media Challenge

Oct 24, 2025

DECA Month is filled with engagement, spotlights and celebrations for everything related to DECA. Here are some tips and tricks on how to dominate the DECA Month Social Media Challenge before November begins.

Spotlights

Marketing the Marketers: Student Spotlights

Oct 23, 2025

Marketing is how chapters share their stories and connect with people beyond their own schools. Behind every post, video and campaign is a team of students who work hard to bring their chapter’s ideas to life.

Leadership

Leadership That Lasts: How to Keep Growing Throughout the Semester

Oct 23, 2025

Whether you are helping a classmate or taking on a new challenge, each day is an opportunity to grow into a stronger leader. Here are four ways you can continue developing as a leader this semester.

Partners

DECA and Piper Sandler Complete 50th Semi-Annual Survey

Oct 23, 2025

DECA and Piper Sandler completed the 50th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 10K teens across the U.S., with an average age of 15.7.

Chapter Strategy

Celebrate DECA Month this November

Oct 21, 2025

#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.

DECA News

DECA Welcomes College Board as Strategic Partner 

Oct 20, 2025

This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.

Case Study of the Week

Case Study of the Week: Designing Album Cover Art

Oct 20, 2025

Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.

Conferences

Elevating DECA in the Classroom: Highlights & Insights from AMPED 2025

Oct 19, 2025

This three-day conference featured an industry immersion series and two days of educational sessions on implementing DECA into the classroom.

Career Insights

NRF Consumer Survey Finds Halloween Spending to Reach Record $13.1 Billion

Oct 17, 2025

According to the National Retail Federation’s annual consumer survey, Halloween spending is expected to reach a record $13.1 billion this year.

Chapter Strategy

Go The Extra Scare: Fall-Inspired Themes For Your Chapter Meetings 

Oct 15, 2025

October is such a versatile month, and holding meetings that engage members during this season is a great way to boost chapter participation and growth.

Career Insights

Intuit’s 2026 Life-ing Report: How New Grads Are Navigating The Financial Transition To Adulthood

May 18, 2026

Graduation is a memorable ‘life-ing’ moment for many people. To spotlight what this transition actually looks like for today’s graduates, Intuit surveyed recent and soon-to-be college graduates across the classes of 2023 through 2026.

Partners

16 Personal Finance Terms Everyone Should Know

May 18, 2026

Learning the language of personal finance is one of the most practical steps you can take toward feeling more in control of your money. This guide walks you through 16 essential terms, from everyday basics to more advanced concepts.

Case Study of the Week

Case Study of the Week: Tradeshow Planning

May 18, 2026

Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.

DECA News

Apply Today for the Adobe x DECA Luminary 2026 Program

May 11, 2026

The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.

Case Study of the Week

Case Study of the Week: Destination Skillcation

May 11, 2026

Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports

May 8, 2026

If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Conferences

Download ICDC 2026 Certificates and Competitor Performance Reports

May 8, 2026

Learn how to download certificates and competitive event performance reports from DECA's 2026 Collegiate and High School International Career Development Conferences.

Case Study of the Week

Case Study of the Week: A Kid Character On Social Media

May 4, 2026

Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

DECA News

DECA Announces the 2026-2027 Membership Campaign: Next Big Thing

May 1, 2026

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.

Conferences

Collegiate DECA ICDC 2026 Post Conference FAQs

Apr 27, 2026

We hope you enjoyed your time in Louisville for Collegiate DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.

Case Study of the Week

Case Study of the Week: Designing A New Branded Hotel TV Channel

Apr 27, 2026

Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.

Conferences

Watch the DECA ICDC 2026 Grand Opening Session

Apr 25, 2026

The 2026 DECA International Career Development Conference Grand Opening Session is happening on Saturday, April 25, at the Mercedes-Benz Stadium in Atlanta, GA.

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DECA News

Spirit Box and DECA Celebrate 10 Years of Partnership

Oct 6, 2025

Since 2015, Spirit Box has been a dedicated supporter of DECA members and advisors, contributing to student success through competitive events, leadership development, and innovative programming.

Case Study of the Week

Case Study of the Week: Dealing With Internal and External Public Relations

Oct 6, 2025

Step into the role of the director of public relations for Gemini Products. The president of the company wants you to create a company statement in response to public backlash over a company event and determine how to communicate with staff about providing information to reporters.

College Success

5 Ways to Improve Your SAT Score

Oct 3, 2025

Check out the most important tips when it comes to getting the best score on the SAT you can to help you optimize your college options or earn additional scholarships.

Career Insights

How to Start a Business with No Money in 8 Steps

Oct 3, 2025

Today, it’s faster and easier than ever to get your business up and running without the need for funding. Let’s look at the eight steps it takes to start a business with no money.

Career Insights

From National Pancake Day to Sleep Awareness Week: Unlock the Power of Social Media Holidays

Oct 3, 2025

These holidays aren’t just for fun—they’re powerful tools for brands to connect with audiences in authentic, engaging ways. Tapping into these trends allows businesses to join broader conversations, boost visibility, and showcase personality.

Leadership

From Umm to Aha! Tools That Help You Speak Clearly and Confidently

Oct 2, 2025

Let’s face it, speaking in public can be scary. Even professionals still feel nervous at times! The real question is, what tools are available to help turn those nerves into power? Learn more in this article.

Leadership

The Business of Basketball: NBA Lessons for DECA Leaders

Oct 1, 2025

With a global reach and billions in revenue, the NBA is a business powerhouse. For people involved in DECA, there’s real value in understanding how the world of the NBA and basketball highly connects to the world of business.

Career Insights

Pumpkin Spice, Pumpkin Price: How Fall Flavors Fuel the Economy

Oct 1, 2025

Pumpkin spice is a cultural phenomenon generating millions. For DECA members, it’s a reminder that creativity, consumer psychology and timing can turn a small idea into a spice-tacular business case.

Compete

How to Prepare for District Competitions Like a Pro

Oct 1, 2025

Districts are your first chance to showcase your skills, gain feedback and set the tone for the rest of the competitive season. Check out these tips to help you get ready to shine.

Chapter Strategy

How Can You #ThankAPrincipal This Month?

Oct 1, 2025

October is National Principals Month, and we want to express our heartfelt gratitude to the amazing principals who lead our schools. Check out ideas and resources you can use to #ThankAPrincipal this month.

Chapter Strategy

Scroll-Stopping Chapter Branding: How to Win on Social Media

Oct 1, 2025

Your social media is more than a feed; it’s your chapter’s brand. And building that brand doesn’t have to be complicated. Here’s how to make your content stand out.

Career Insights

Finding Success Through DECA’s Career Clusters

Oct 1, 2025

When you view career exploration as an adventure, the process becomes exciting. DECA’s five career clusters offer a simple way to begin that journey and help you find a path that aligns with your interests and aspirations.