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Case Study of the Week: Using Research in Halloween Merchandising
Step into the role of the director of merchandising and operations for Fright Night Costumes. The senior vice president wants you to analyze new research information and decide how the stores should change current inventory.
Non-Traditional SBEs: Banks and Credit Unions
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to banks and credit unions.
From Your Chapter to Your Community: All Those in Favor Say, “Let’s Vote!”
This November, general elections will take place. After registering to vote, research local poll locations, schedules and each candidate running. Be prepared to stand in line for your turn to vote on Election Day (Tuesday, November 8, 2022) or seek the availability of early voting.
Put DECA+ to Work in Your Classroom
Are your DECA members looking to earn DECA glass this year? Are you looking for ways to integrate DECA into your classroom instruction? Are you looking for ways to provide your students with self-guided instruction? Then read on!
Prepare for Role-plays at Association-level Competition
Need help showing your students why DECA is the best at preparing emerging leaders and entrepreneurs in marketing, finance, hospitality and management? Use this chronological guide to get started and develop role-play champions!
Spotlight on Customer Service
What is customer service and why does it matter to your future career? Experts from Chick-fil-A, Men's Wearhouse, Publix and Walgreens share their thoughts.
Case Study of the Week: Gambling with Financial Security
Step into the role of a financial advisor. A client has asked you for advice on investing for the future.
Blacksburg DECA's September Soiree Is a Success
In early September, Blacksburg DECA hosted its first annual "September Soiree" for potential members, including current marketing students and students enrolled in a marketing class next semester.
Case Study of the Week: Peacocks on Board?
Step into the role of customer relations at Star Crest Airlines. Star Crest Airlines offers over 900 domestic flights daily and prides itself on its number one ranked customer service.
Accepting Differences: Adding LGBTQ+ Inclusivity into Your Leadership Style
Tuesday, October 11, is National Coming Out Day. To many, this may be just an ordinary Tuesday, but for LGBTQ+ individuals, this is a day of celebration for being yourself—no matter how you identify. This article is the perfect stepping stone to help educate yourself and get the edge in an inclusive leadership style!
Get the Edge on Your Personal Essay
Around this time of the year, thousands of seniors panic and stress over their personal essays with the hopes of getting into amazing universities. Having been through the process myself, here are a few tips I have received that can help you enhance your story and put your best foot forward in the application process!
DECA Announces a New Partnership with Chick-fil-A
DECA is thrilled to announce a new partnership with Chick-fil-A! The partnership will focus on connecting local Chick-fil-A Operators with DECA chapter advisors, DECA members and chartered associations
Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville
Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.
4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.
From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with the Collegiate DECA Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: College is Expensive!
Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.
DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.
Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.
Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.
Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.
Download the 2025-2026 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
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Case Study of the Week: Promoting an After-Hours Daycare
Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.
2024-2025 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Be The One to Advocate With DECA
In this article, Chase with Newton DECA outlines several ways to advocate and BE THE ONE with DECA based on what he learned at the Georgia DECA WorkWinWow Officer Training Conference.
Celebrate DECA SBE Week 2024
This year's #DECASBEWeek takes place from September 30 to October 4. Show off your school-based enterprise by sharing photos or videos corresponding to each daily theme.
Join the Western Region for WRLC in Bellevue
The Western Region is thrilled to welcome DECA members to the Pacific Northwest for the 2024 WRLC in Bellevue, WA. Members are encouraged to take this opportunity to reach infinity and beyond, pushing limits and fostering personal growth.
Develop a Marketing Campaign for a Full Estate Sale with the NAA Auction Marketing Campaign Challenge
Develop a marketing campaign for a full estate sale that will utilize the live auction method and include both real estate and personal property with the National Auction Association.
Case Study of the Week: Correcting Journal Errors
Step into the role of the senior accountant at Monaco Company. The manager of the company wants you to correct journal entries and errors made in your absence.
Be The One with DECA's Corporate Challenges
DECA Challenges provide members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.
Case Study of the Week: Staff Communication
Step into the role of a front desk employee at Grand Grocery Distribution Center, a large distribution center for a regional grocery store. The manager asked you to communicate a change in policy to all staff.
How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.
Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
