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Super Bowl Commercials: Spiraling Towards the End Zone or Spiraling Out of Control
Costing an astounding $7 million for 30 seconds, Super Bowl commercials either fascinate or flop in front of over 113 million viewers. These commercials are the epitome of strategic marketing.
Case Study of the Week: Methods to Market an Inconvenient Location
Step into the role of the marketing director for Ricardo’s, a mid-priced restaurant with 10 locations. The owner of Ricardo’s has asked you to develop a marketing plan that will build a new location’s local clientele, given its unique location.
Taking Stock with Teens | Fall 2022 Insights
Edward Yruma, Managing Director and Senior Researcher, and Abbie Zvejnieks, Research Analyst, with Piper Sandler highlight insights from the most recent Gen Z research study.
One DECA: February 2023
Check out what you missed on the February 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Rich Content for Weekly Emails
Step into the role of director of marketing for Our Town Grocery, a grocery store chain with 350 locations. The senior vice president has asked you to determine content for weekly emails and how to obtain more customers’ email addresses.
Congratulations to DECA's 2023 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises (SBEs) that earned a 2022-2023 Chapter Certification!
Spread the Love with DECA Valentines
To let your #DECAbestie or #DECAcrush know how much they mean to you, DECA has created valentines for you to share with your friends on February 14.
Case Study of the Week: The Importance of Emotional Intelligence in Lending
Step into the role of a loan officer at Coopers Savings & Loan. You must explain to another loan officer the importance of emotional intelligence when helping customers apply for a loan.
DECA Announces the 2022-2023 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2022-2023 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
The Magic of Next: 5-Word Motivation from Iconic Super Bowl Slogan
In the sports and entertainment world, it does not get any bigger than winning the Super Bowl in front of thousands in person and by millions around the world via television and radio.
DECA SEM Spotlight: Meet Jasmine Forrestal
This past week, 800 DECA members gathered in Orlando, Florida, for the 2023 Sports and Entertainment Marketing Conference. In this article, learn more about Jasmine, a standout attendee at this year's conference.
A Look Back at DECA's Sports and Entertainment Marketing Conference
The Sports and Entertainment Marketing Conference in Orlando, Florida, has wrapped up and members have gained new knowledge to propel their careers while having fun and making new memories. Here’s a recap of what we learned and what entertainment to expect when you head to ICDC in April.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
How DECA Prepares You for a Career in Consulting
Many members don’t realize how closely their competitive events experience mirrors a career in consulting. Check out five skills that members learn in DECA that can easily be applied to a career in consulting.
Combating AI Tensions with Responsibility
Across industries, firms have begun tying AI use to performance evaluations and promotion decisions. Regardless of opinions, this direction represents a broader shift in the workplace: augmenting your work with AI is an expectation.
Congratulations to DECA's 2025-26 Scholarship Recipients
DECA is pleased to announce the 2025-26 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Congratulations to the 2025-26 Leadership Passport Recipients
Congratulations to the 2025-26 Collegiate DECA Leadership Passport Program recipients! The Leadership Passport Program encourages associations, chapters and individual members to participate in events that enhance the experiences of members.
How Collegiate DECA Members Can Turn Their Skills into Real Businesses
Collegiate DECA prepares students for real-world success. By starting small, leveraging their network and taking action, CDECA members can build leadership and entrepreneurial experience long before graduation.
Everyone Starts Somewhere: Supporting First-Year DECA Members
One way UNLV Collegiate DECA supports high school members is by sponsoring competitive events at the State Career Development Conference. Learn more about the importance of supporting the younger generation of future leaders.
Case Study of the Week: Expanding Into Fashion Accessories
Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.
Apply to Join the Collegiate DECA ICDC Content Creation Team
Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!
Case Study of the Week: Transitioning Due To Ethics
Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.
Exploring Air Force Careers: From Enlisted Paths to Becoming an Officer
The U.S. Air Force offers flexible career pathways. Students can gain real-world experience, earn college degrees while serving and grow into leadership positions, building a career that evolves with their goals over time.
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Case Study of the Week: How to Protect a Mobile Bank Account From Identity Theft
Step into the role of a financial advisor at First Bank. A customer wants to open a mobile banking account to pay more bills online but is worried about identity theft and has asked for your help.
Filling The GAP: The Secret Behind Katseye's Viral Marketing
GAP’s recent marketing project shows that authentic brand representation, positive customer connections and creative engagement can be the key to marketing magic. Here's what the campaign teaches us about successful marketing.
From Role-play to Resume: Elevating Your College Application with DECA
Standing out on college applications goes beyond attending a few DECA meetings; the leadership opportunities, scholarships, networking and real-world skills can give you the edge you need to make your resume shine.
Go The Extra Classroom Photo Contest Winners
Over 100 advisors sent us their classroom photos featuring posters, plaques, awards, banners, the DECA Guide, and the 2025-26 DECA organizer.
Advisor Best Practice Spotlight of the Week: Logan Creekmur
DECA advisor Logan Creekmur is redefining member engagement through creative programming that blends community, connection, and career inspiration.
Call Her DECA: Why Podcasts are the Next Big IT Girl
There is a new IT girl in town, and she is in your earbuds. Like DECA prepares emerging leaders and entrepreneurs, podcasts prepare a new generation of thinkers, doers and dreamers who are ready to take the mic.
Navigating DECA's Competitive Events Page
Choosing the right event can be overwhelming. Check out this directional guide on how to use the DECA Competitive Events page to assist you in making your decision!
Inside the Marketing of the Summer's Biggest Films
Behind every billion-dollar blockbuster film is a creative team of entertainment marketers who are pulling strings to rewrite the rules of entertainment. Check out the best entertainment marketing wins from this past summer.
The Ripple Effect of Recruitment: The Impact of Interaction
Engaging in community-building activities and encouraging members to reach out to peers creates a welcoming atmosphere, enhancing the ripple effect and driving recruitment efforts.
Enhance College & Career Readiness: Complete Encourage® Forms by December 12
DECA has partnered with Encourage to help students map their post-secondary plans and provide our national office with feedback that strengthens DECA programs.
What to Expect on SAT Test Day
If you’re taking the SAT at a test center on a weekend, you may wonder what to expect. Here are a few things to know.
Changing the Way Personal Finances Are Taught
Intuit for Education is a free financial literacy platform designed to help Gen Z and Gen Alpha high school students become the most financially literate generations ever.
