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Chapter Strategy

Make Your Chapter the Next Big Thing with New Back-to-School Resources

Jul 10, 2026

We are excited to deliver all the resources you need to showcase “This Is How We Do DECA” in one branded box! This is your all-in-one kit to start the school year.

DECA News

Apply to Join the 2026-2027 DECA Content Creators

Jul 6, 2026

The 2026-27 DECA Content Creators will help increase the DECA brand by showcasing their unique DECA experience. Content creators gain exclusive access to insider information while working to increase DECA's digital presence.

College Success

The Surprising Benefits of Volunteering

Jul 1, 2026

Can something as simple as talking to strangers about marine life really change who you are? During my year and a half as a Teen Ambassador at the Mississippi Aquarium, I found out that it really can.

Chapter Strategy

From Vision to Victory: How SMART Goals Transform a DECA Chapter

Jul 1, 2026

At the start of every year, DECA chapters set goals. Whether it's recruiting new members, increasing competition participation or improving chapter engagement, success begins with a clear plan. That's where SMART goals come in.

Career Insights

Sparking Sales: The Business of the Fourth of July

Jun 25, 2026

This 4th of July is our country's 250th birthday, and the budget and marketing strategies for this historic celebration might blow your mind. In addition to the traditional barbecue and fireworks, check out these four fun facts surrounding America’s favorite summer holiday.

DECA News

Download the 2026-2027 DECA Guide

Jun 23, 2026

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Spotlights

Turning Sad Dogs Into Glad Dogs: TCHS DECA’s Community Donation Drive

Jun 12, 2026

From toy chests to wagging tails, TCHS DECA’s donation drive helped bring shelter dogs comfort. Thanks to the support of our school community, donated toys will make a difference for dogs waiting to find their forever homes.

DECA News

Get to Know the 2026-27 Executive Officer Team

Jun 12, 2026

As the 2026-27 High School Executive Officers gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Chapter Strategy

How to Discover Your Next Big Thing

Jun 12, 2026

Your Next Big Thing starts with one step. Learn how DECA members can discover their goals, grow from challenges and use every opportunity to become stronger leaders and members.

DECA News

The Summer of DECA Quest

Jun 12, 2026

Welcome to Camp DECA, the ultimate summer destination for emerging leaders! Whether you're snapping photos or completing trivia questions, Summer of DECA is your chance to earn ultimate camper bragging rights.

Chapter Strategy

The Step-by-Step Guide to Meet with Congressional Representatives 

Jun 10, 2026

Meeting with your US Congressional Representative is one of the most effective ways to advocate for DECA. Here's a step-by-step guide to help you schedule a meeting with your representatives, share your experiences, and follow up.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

Jun 1, 2026

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Leadership

The Next Level is Inclusion

Sep 8, 2020

It has never been more important for emerging leaders to be characterized by teamwork, innovation, competency and integrity. Fortunately, those are the valued characteristics of DECA’s student leaders. What if this moment needs you and the unique values that drive your leadership?

Chapter Strategy

Top Tips for Socially-distant Membership Recruitment

Sep 8, 2020

Building your chapter’s membership is one of the most important ways to set it up for success in the new school year. But what are the best ways to recruit within the “new normal” of more virtual interactions and less in-person activities? Learn how to recruit new members the socially-distant way with these top tips.

Chapter Strategy

The Power of the Diamond

Sep 8, 2020

Throughout your DECA career, you’ll wear the blazer, throw up a DECA diamond symbol and add lots of blue to your wardrobe. You will also undoubtedly hear DECA’s core values and mission statement more times than you can count. But have you ever stopped to think about what they really mean?

Chapter Strategy

Cultivate Your Chapter’s Culture

Sep 8, 2020

2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.

Chapter Strategy

Discover Your DECA Leadership Style

Sep 8, 2020

There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.

Leadership

Influence with Informal Leadership

Sep 8, 2020

While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

DECA News

DECA Members Raise $7,000 Through the MDA Muscle Corp Program

Sep 1, 2020

DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

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Case Study of the Week

Case Study of the Week: Value the Customer Before the Coin

Mar 14, 2022

You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

DECA News

DECA's 2022 Advocacy Campaign Winners Announced

Mar 8, 2022

February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2022 DECA Advocacy Campaign.

DECA News

Congratulations to the Top Teams in the MDA Diversity, Equity & Inclusion Challenge

Mar 8, 2022

DECA and MDA are excited to announce the winners of this year’s Diversity, Equity & Inclusion Challenge.

DECA News

Stukent Social Media Challenge 2022 Winners Announced

Mar 7, 2022

Over 1,400 individuals participated in this year's Stukent Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company.

Case Study of the Week

Case Study of the Week: Mattress Company Adds to the Product Mix

Mar 7, 2022

You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.

DECA News

DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge

Mar 7, 2022

DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

DECA News

Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients

Mar 1, 2022

Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!

DECA News

Collegiate DECA 2021-2022 Leadership Passport Program Recipients

Mar 1, 2022

Congratulations to the 2021-2022 Collegiate DECA Leadership Passport Program recipients!

College Success

Finding The Right College

Mar 1, 2022

Choosing the “right” college can feel stressful. In this session, you will discover how to narrow down your options to select the best college for you: One that fits your wants, needs and the Big Seven.

DECA News

DECA and NPCF Announce the Social Impact Leader of Tomorrow Challenge Winners

Mar 1, 2022

DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2022 Social Impact Leader of Tomorrow Challenge.

Career Insights

Residential Property Management: Success Starts Here

Mar 1, 2022

With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!

Case Study of the Week

Case Study of the Week: Best Practices in Collecting Employee Feedback

Feb 28, 2022

You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.