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Dr. Brenda Clark Awarded DECA Honorary Life Membership
A lifelong educator, Dr. Brenda Clark, EdD, began her service as a DECA advisor in 1982 and spent nearly 40 years serving as a marketing teacher, school-to-work coordinator, career and technical director, professional development director and an educational association executive.
DECA Inc. Honors 2020 Outstanding Service Award Recipients
DECA Inc. congratulates two recipients of the DECA Inc. Outstanding Service Award, one of DECA’s most prestigious recognitions - Karen Brettingen from Minnesota and Linda Smith of Georgia.
Creating Goals: Strategies to Get Where You Want to Go
Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.
DECA Direct Magazine: Sports and Entertainment Marketing
The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry
Career Preview: Top Roles in Sports & Entertainment Marketing
Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.
Go for the Marketing Gold
When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!
What Happens Backstage at the Opry?
Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?
Experiential Marketing: When Brands Become the Entertainment
Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career.
A World Beyond Imagination
The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.
Sports and Entertainment Competition Tips from the Pros
DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.
DECA Scholarship Recipients 2019-2020
DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV
Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.
2025 Advisor Professional Learning Virtual Conference Keynote Speaker & Sessions
DECA is excited to share a look at the 2025 Advisor Professional Learning Virtual Conference keynote speaker and sessions. Join us on July 23-24 for two days filled with content focusing on instructional content that connects DECA to the classroom.
Leading with Pride: Empowering LGBTQ+ DECA Members
Pride Month is a chance to reflect on our progress and the work we still need to do. Whether someone is just joining DECA or stepping into a leadership role, they deserve to see that there’s a path forward for them, just as they are.
DECA Hosts Luminary Program Powered by Adobe in San Francisco
This elite professional development experience brings together distinguished DECA chapter advisors from across the DECA network to deepen their leadership, instructional, and digital skills in a unique “train-the-trainer” format.
How your DECA Judge Thinks like a Shark Tank Investor
DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.
Making the Most of Summer: Community Service Ideas for Collegiate DECA Members
Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.
The College Student’s Guide to LinkedIn
Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.
The Goal of Goals
Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.
Navigating the Summer Before College
The summer before college is a unique and often overlooked chapter in the story of your academic journey. It’s a season that offers more than rest – it’s an opportunity to intentionally prepare, reflect and reset.
Case Study of the Week: Redesigning All-Star Weekend
Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.
Download ICDC 2025 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.
Case Study of the Week: Creating a Ring of Champions
Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.
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DECA Talks: The Lying King
Power. Privilege. Race. Identity. Gender. Sexual Orientation. Class. Illuminating our various complexities as individuals, we can recognize ways that we can use our privileges individually and collectively – but only if we are honest and open with ourselves.
DECA Talks: The Journey from Independence to Guidance
Throughout my life, I have turned to advisors, counselors, coaches and friends/family to seek opportunities to learn and develop in my professional life. This talk will discuss the teachings I’ve learned independently and from the guidance of others.
DECA Talks: Taking Risks with Confidence & Conviction
In life, we are often faced with decisions that require us to take some sort of risk, whether it’s where to take your next job, which schools to apply to, where to move to, etc. In this talk, we’ll explore how to determine if a risk is worth taking and how you can set yourself up for the highest chance of success.
DECA Talks: The GRIT It Takes to Seek Success
The secret to outstanding achievement is not talent or privilege, but grit: a special blend of passion and persistence for long-term goals.
DECA Talks: Just Say Yes
Ever felt torn when presented with a cool new opportunity? Learn how choosing to say “yes” can lead to easier decision-making in the future…and some cool opportunities along the way.
Look Back on Collegiate DECA ENGAGE in Chicago
Nearly 300 Collegiate DECA members from 17 associations attended the 2019 ENGAGE Conference in Chicago, IL on November 21-23, 2019.
DECA Direct Magazine: Entrepreneurship
The Entrepreneurship Issue features tips, resources and how-to guides to help kickstart your next entrepreneurial endeavor.
How Studying Abroad Can Help You Become an Entrepreneur
Studying abroad has many benefits, teaches you life skills and equips you with qualities that can be found in entrepreneurs. Here are just a few of the things you can learn from studying abroad that will help with your future career aspirations.
2019 DECA Pumpkin Contest Winners
The annual DECA Pumpkin Contest is always a great time for members and advisors to show off their creativity and DECA pride. This year did not disappoint!
2019-2020 DECA Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2019-2020 Virtual Business Challenge (VBC).
DECA Direct Magazine: Here We Go
The Back to School issue features tips on selecting your competitive event, a guide to setting goals for the upcoming year and everything you need to get started this year in DECA!
Getting Started with Prepared Events
For those of you that have competed in DECA’s prepared events, you know that writing a quality paper, coupled with delivering a presentation, can be hard and tedious work.
