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Participate in the Non-Competitive Stock Market Game Session
The SIFMA Foundation is offering a non-competitive DECA Stock Market Game running February 10 - April 18, 2025. This is a great opportunity for students to test out the simulation and prepare for the Fall's Stock Market Game ICDC qualifier.
Case Study of the Week: Can a Volunteer be Fired?
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
Recognize Outstanding Seniors with DECA's Emerging Leader Honor Award
If you know an exceptional DECA leader, consider recognizing them with the DECA Emerging Leader Honor Award. The application window is open until March 31, 2025.
The Economics of the Super Bowl: A Winning Play for Business
Explore ways the Super Bowl drives billions in revenue through ads, tourism, merchandise and more, as well as how the event offers key lessons in marketing and finance for DECA members.
Juggling Books and Business: Thriving in School and DECA
As an intense and exciting competition season approaches, it’s important to consider your academics while completing all your DECA activities. Here are tips to help balance school and DECA.
Beyond the Blazer: Inspiring CTE Success Stories
CTE programs are the foundation to help students thrive beyond high school. Let’s hear from DECA members whose journeys through CTE have shaped their futures and shown why these programs are critical for the next generation of leaders.
Cupid or Corporate: The Marketing Behind Valentine’s Day
Hearts, chocolate and roses—oh my! It is officially the season of love; however, some companies see February 14th as a boost to their profits instead of a day of celebrating relationships. Take a look at the marketing behind Valentine’s Day.
You've Qualified for State CDC! But Now What?
Qualifying for DECA state is a big accomplishment that shows your hard work and dedication. While the excitement of qualifying is great, staying focused is key to success at the next level. Here are some beginner-friendly tips for #BeTheOne at State CDC this year!
Pitching for Entrepreneurship: Green Oaks DECA Takes the Stage
Green Oaks DECA recently participated in a unique "Giant Pitch for Entrepreneurship" class, where they learned the art of crafting compelling business pitches and presenting their innovative ideas to a panel of esteemed judges.
Mindset Matters: Strategies to Stay Resilient During Life's Challenges
Whether it’s challenges in school, competition setbacks, or personal struggles, adversity is part of the journey. How we respond to those moments defines us. Here are strategies to help you stay positive and thrive during even the most challenging times.
Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.
Case Study of the Week: Introducing Vegan Options
Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.
How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!
Cultivate Chapter Success Using the Three C's
Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!
3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!
Take Your Leadership Passport to the Next Level
Congratulations! You survived the first semester of this academic year. Now, it's time to plan for your next semester and the rest of your Collegiate DECA experience this year.
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Marketing Your Chapter in the New Year
Discover tips to market your Collegiate DECA chapter and recruit new members in the second semester.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
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Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.
Earning DECA Glass: Online Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.
5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?
Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.
Rules to Live By: The Nature of Ethics
When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.
Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.
3 Ways to Handle Burnout
Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.
Case Study of the Week: Investing Money at a Bank
You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.
3 Ways to Celebrate a DECA Halloween
Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.
Case Study of the Week: Credit Card Ethics in the Workplace
You are to assume the roles of the human resources director and the operations director at Braxton Productions,. The president has asked you to determine if an employee’s actions are ethical, how to respond, and how to communicate any changes in processes to staff.
How to Best Prepare for Your Next Role-play
With competition season fast approaching, the number one thing on many competitors’ minds is the thought of how they can crush their role-play in front of their judges. Unfortunately, there is no magical hack to make your presentations better but these tips should definitely help!
The Importance of Diversity, Equity and Inclusion Within DECA
DECA is an international organization comprised of nearly a quarter-million members from all walks of life. It is our job as leaders to welcome and celebrate the diversity within this organization and in all walks of light.
