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Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
5 Ideas for Your Collegiate DECA Spring Recruitment
A new semester brings new possibilities and opportunities. Even if your membership didn't match your goals for the fall semester, we are all in this together and can help ensure we have a successful spring DECA season!
How to Use TikTok for Your Chapter
Discover tips, tricks and ideas to help get your chapter started on a TikTok journey that is bound to engage members all year long!
Cultivate Chapter Success Using the Three C's
Have you ever wondered how to take your collegiate DECA chapter to the #NextLevel? This article discusses implementing the Three C's to help your chapter thrive!
3 Tips to Take Your Virtual Tabling Event to the Next Level
Busy planning your chapter’s next virtual recruiting event? Here are three tips for bringing your chapter’s virtual tabling experience to the next level!
Take Your Leadership Passport to the Next Level
Congratulations! You survived the first semester of this academic year. Now, it's time to plan for your next semester and the rest of your Collegiate DECA experience this year.
DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Marketing Your Chapter in the New Year
Discover tips to market your Collegiate DECA chapter and recruit new members in the second semester.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Most Recent Articles
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DECA's 2017 Emerging Leader Honor Award Recipients
This year, over 400 DECA members have been recognized for the Emerging Leader Honor Award.
2016-2017 DECA Virtual Business Challenge Round 2 ICDC Qualifiers
These teams are now eligible to participate in the Virtual Business Challenge in their designated category at the 2017 DECA ICDC.
DECA's 2017 Certified School-based Enterprises
This year the project experienced a 13.5% increase in participation with 401 entries received.
3 Quick Tips to Nail Your DECA Role-Play
With some competitions in full swing and many coming up in a month or less, many competitors are practicing and preparing for their role-play. Here are some pointers to brush up on that will help you nail your time in front of a judge.
2016-2017 DECA Virtual Business Challenge Round 1 ICDC Qualifiers
DECA congratulates finalist teams in the first round of the 2016-2017 Virtual Business Challenge.
Collegiate DECA Competition Tips from the Pros
Everybody is getting excited for their local competitions and the International Career Development Conference in April. It’s also the time that people start asking what they need to do to be successful in the upcoming competitions, so I’ve gathered some tips from the pros.
2016 #OwnYourFuture Chapter Campaign Winners
Congratulations to the #OwnYourFuture chapters that participated in this year's DECA Chapter Campaigns!
First Time Competitors Survival Guide
Go and grab your DECA blazer and your nicest tie, because the competition season is upon us! Here’s a three-step guide to get you through your first competitive conference.
3 Tips to Consider for Your Written Event Project
Although written events are long and hard to prepare for, the hard work definitely pays off in the end! Here are some tips to ace your written event in anticipation of #DECAICDC.
4 Excellent Study Resources to Use for the DECA Exam
With district-level conferences approaching, it is important for members to start practicing for their exams. Here are some helpful resources that you can utilize as you work toward success!
6 Easy Ways to Engage Your Audience for a Better Presentation
If you’ve ever been nervous in front of an audience, you’ll know how much of a difference it makes when you can get the crowd engaged right from the start.
Why Is Your Competitive Event Exam So Important?
DECA competitions are coming up fast! How will you #OwnYourFuture and advance further in each competition? One factor that is often overlooked in DECA competitive event performance is the exam!
