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Compete in the DECA Stock Market Game
DECA members are invited to participate in the DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
Be The One with Back-to-School Resources for Your Chapter
Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Watch Now: DECA's 2024-2025 Membership Video
Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Discover More About Puerto Rico DECA
DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
Case Study of the Week: From Corporate Apartment to General Lodging
Step into the role of director of brand management for Pathways Property, a corporate apartment building that contracts with businesses in the area to provide temporary housing for employees relocating to the area.
The Value of Summer Employment
There are many valuable takeaways from summer employment. Summer jobs can reinforce your soft skills, build your comfort zone and lead to expanding your professional network.
Case Study of the Week: Diversity in Holidays
Step into the role of director of human resources at Healthy Smiles, a regional chain of dentistry clinics with 40 locations. The president wants Healthy Smiles to be ethical and has asked you to determine how to best serve all employees.
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Stacy Oakley: Ecosystem Builder in Action
Celebrate Teacher Appreciation Week by learning about DECA Advisor Stacy Oakley. She is more than just an educator; Oakley is a connector, an investor in the lives of her students, past and present, and an ecosystem builder in action.
Get to Know Your Collegiate DECA Executive Officers
During this year's DECA ICDC in Orlando, DECA members selected the leaders that will serve during the upcoming school year. As they prepare for the next year, discover more about who they are and where they come from.
Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.
Case Study of the Week: Designing Pricing Strategies
Step into the role of general manager at Office Cleaning Professionals, a company that provides contract cleaning service to businesses in the community. The owner of the company wants you to introduce new pricing incentives that will result in clients paying all fees upfront rather than monthly.
Download ICDC 2023 Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's 2023 Collegiate and High School International Career Development Conferences.
Fidelity In 30: Picking A Stock
Stocks are a little like, well, socks. There are so many kinds to consider, you might be wondering how to pick one. You can start by looking for what you geek out on, a company that makes something you love, then unravel what they do.
Case Study of the Week: The Need for Professional Development
Step into the role of an administrative services assistant at Midtown Technical College. A co-worker has asked you why it’s important to take advantage of the company’s professional development opportunities.
DECA Announces the 2023-2024 Membership Theme: Experience the Difference
Not all experiences are created equal, and DECA is one of a kind! When you become a member of DECA, you’re one step closer to making your college and career dreams a reality.
DECA Inc. Honors 2023 Outstanding Service Award Recipient, Dr. Jeffrey Victor
DECA Inc. congratulates the 2023 recipient of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
Most Recent Articles
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The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
Collegiate DECA 2020-2021 Stock Market Game Session 1 Top Competitors
DECA congratulates the following top-ranking teams who participated in the first session of the Collegiate DECA Stock Market Game.
Top 5 DECA Moments of 2020
The past year was full of new experiences within DECA. We learned how to be emerging leaders from our homes during a global pandemic, adjusted to virtual competition and rocked online conferences. With 2020 behind us, let’s take a trip down memory lane and look back on all of the fun DECA memories we made.
Top 5 Collegiate DECA Moments of 2020
Even in the face of adversity, our members continue to thrive! Here's a look back at the five greatest (virtual) moments from 2020.
Minnesota State University-Moorhead DECA Hosts a Mock Competition
Trying to figure out how to run a successful mock competition? See how Minnesota State University-Moorhead DECA members made it possible.
