Videos

Case Study of the Week

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Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.

Conferences

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Get ready to gather with 1,300 DECA members at the Collegiate DECA International Career Development Conference in San Francisco, CA. Download the conference app to start planning your custom experience.

Conferences

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DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 Collegiate DECA International Career Development Conference Grand Opening Session.

DECA News

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As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.

DECA News

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DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

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Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.

Case Study of the Week

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Step into the role of a financial advisor. A client does not understand why a credit report and credit score are needed to secure an automobile loan and needs you to explain.

Career Insights

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National Retail Federation Foundation

Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.

DECA News

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Congratulations to the 2024-2025 Collegiate DECA Leadership Passport Program recipients! The Collegiate DECA Leadership Passport Program encourages associations, chapters and individual members to plan activities and participate in events that enhance the experiences of members.

Case Study of the Week

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Step into the role of an operations assistant for Blue Ribbon Gifts. A customer service employee wants you to explain how a pause in order fulfillment can be communicated as positive customer relations to those complaining.

Spotlights

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This year, I participated in the Stock Market Challenge, an experience that both challenged and enhanced my understanding of finance. It allowed me to apply what I've learned in the classroom to real-world scenarios while playing a pivotal role in shaping my career aspirations.

Case Study of the Week

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Step into the role of the director of customer experience for Royal Airways. The chief marketing officer wants you to create a customer amenity kit for both domestic and international flights that will elevate the customer experience.