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5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.
DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.
Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.
Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.
Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!
Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.
Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.
Advocacy Day with Washington DECA
Recently, Washington DECA visited state representatives and senators alongside seven other CTSOs. We met with legislators to explain the personal impact of DECA and CTE on their lives and discuss issues about our specific geographical areas.
Case Study of the Week: Forming Strategic Relationships
Step into the role of the owner of Pet Slumber Party, a kennel that boards dogs and cats. Your business partner feels the business would benefit from supporting a local non-profit and wants your ideas on how to establish a relationship with a neighbor.
Establishing Local Partnerships with Men’s Wearhouse
Establishing local partnerships provides DECA members with valuable learning experiences, access to resources and opportunities for community engagement. In this article, Judy Busocker from Men's Wearhouse discusses her partnership experience with DECA.
Misconceptions: Human Resource Management
When I tell people I compete in Human Resource Management, they often think of employee conflict. While this is partially true, its not the only part. Understanding HRM involves holistically running successful businesses, not just solving trivial workplace problems.
Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
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Be the One: DECA Starter Pack Pt. 1
Discover Part 1 of the Be the One DECA Starter Pack Series. This article dives into the basics of a Program of Leadership and how to implement one within your own Chapter Leadership Team.
Your Step-by-Step Guide to Signature Workshops
It’s that time of year again when we are all trying to figure out what we want our signature workshop to be. Well, you have come to the right place! This is your step-by-step guide on how to create your own signature workshop.
The Summer of DECA Quest
The Summer of DECA Quest is full of fun activities you can complete on your own or with other DECA members! From watching the sunset and doing a TikTok trend to volunteering with your chapter and sharing your 24-25 DECA goals, there’s something for everyone.
Preparing, Strengthening the Future’s Professionals
Jackson Albee and Sadie Steinbach, two Wausau West DECA members, recently found themselves in the spotlight – taking home first place in the School-Based Enterprise category at DECA ICDC in Anaheim, California.
Congrats to the Members that Achieved School-based Enterprise Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Pride Month with Jewel Shier
Pride Month presents us with an invaluable opportunity to showcase inclusivity further and demonstrate support for our LGBTQ+ members and allies in the community. Here is the story of one of our members.
CDECA ICDC: First Time Experiences
Have you ever thought about whether Collegiate DECA is worth joining? Hear from Collegiate DECA members who attended the CDECA International Career Development Conference for the first time this year in Austin, TX.
Maximizing Your Summer Internship: 5 Strategies for Securing a Full-Time Position
By following these five tips, you can leverage your internship experience to position yourself for long-term career success and increase your chances of securing full-time employment opportunities!
Engaging With Collegiate DECA: Summer Edition
The weather is hot, and homework is non-existent, so we can sometimes slip away from our commitment to the DECA Diamond. But fear not! I am here to provide ways your chapter and association teams can stay engaged with members over the summer months.
Taking Advantage of Summer Experiences
Taking on an internship, job or volunteer opportunity this summer? This endeavor can be challenging but very rewarding. Here are ways to leverage your skills as a DECA member to make the most out of your break.
2024 DECA Summer Bucket List
Summer is the perfect time to gain new experiences, take exciting opportunities and prepare for the 2024-2025 DECA year. Challenge yourself by checking off YOUR 2024 DECA Summer Bucket List!
3 Reasons to Attend DECA ELS
Explore the reasons to attend DECA ELS this summer and learn about what both programs have to offer! Whichever route you choose, ELS promises to be an enriching experience filled with learning, networking and personal growth.
