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Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.
Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.
Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.
DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.
A Glance Into Your 2023-2024 DECA Experience
As we get ready to head back to school, keep in mind these DECA dates so you can have benchmarks to look forward to and begin to plan your path toward DECA ICDC 2024!
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Starting The Year Off RIGHT: SBE Edition
The start of each new school year means new classes, new friends and even a new competitive event! However, it is back to business with your school-based enterprise, so here are five ways to ensure a successful year on the RIGHT track.
Kickstarting Success: Planning Your First Chapter Meeting
Kickstart your DECA journey with an engaging and impactful chapter meeting as the new school year begins. Discover how a well-structured and engaging meeting sets the tone for a successful year of growth, learning and collaboration.
2023-2024 SBE Chapter Certification Guidelines Available Now
The SBE chapter certification guidelines and competition guidelines for the 2023-2024 school year are now available.
Level Up Your Content Creation Experience with Content Calendars
Creating and using a content calendar will prepare your chapter for success and leave you feeling less stressed during the school year. In this article, learn what a content calendar is and dive into the five steps on how to use it for a better content-creation experience this year!
Preparing for a Successful School Year
To ensure a successful and fulfilling year, members need to start off on the right foot and make the most of their time. Prepare for the school year with clear goals, improved skills and an edge in DECA competitions.
Be the Entrepreneur of Your Life
You don't need to start a business to be an entrepreneur. You can become the entrepreneur of your own life, navigating your personal and academic journey with the same creativity and determination that business leaders use to innovate and succeed.
Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week
This November, Global Entrepreneurship Network will celebrate 17 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.
Case Study of the Week: Putting an End to Skiplagging
Step into the role of the director of operations for Jetstream Airlines, an airline based in the United States with scheduled service to over 100 destinations in the United States and to 5 other countries.
Scholarship Success: 6 Essential Strategies
Scholarships are a powerful way to fund your college education, but standing out with so many applicants can be tough. Here are six strategies to increase your chances of scholarship success.
Using Data in Your Fundraising Efforts
Integrating data into your DECA chapter’s fundraising efforts can lead to successful campaigns. By understanding your audience, setting goals and utilizing the organization's direct impacts on your members, you can maximize your fundraising potential.
Boost Your Chapter’s Success with Local Business Sponsorships and Donations
By building connections and showing businesses how their support can directly impact Collegiate DECA members, you can create lasting sponsorships and encourage donations that fuel your chapter’s success.
Fundraising: Advancement Office and Alumni Engagement
Explore how you chapter can collaborate with the Alumni Engagement and Advancement Offices on your campus for resources and ways to set up a financial account to raise crucial funds for your Collegiate DECA chapter.
Turning Small Fundraisers into Success
While raising funds for an event or cause can be difficult, there's always an opportunity to make it a success. Here are some tips on how to turn a small opportunity into a successful one.
How to Leverage Your Experience with LinkedIn
A professional image is crucial for anyone looking to network or land a job. What is the key to utilizing a platform such as LinkedIn as a tool to expand your presence? Here, you can learn tips to leverage your profile to land the next opportunity.
Giving Back with Servant Leadership
Embracing servant leadership and prioritizing community service has a positive impact on your DECA chapter in many ways. Integrating these principles into your leadership practices ensures that your chapter makes a meaningful difference in the community and beyond.
3 Things You Need to Do to Get a Job During Winter Break
If you're aiming to secure a job during winter break, now is the time to act. By tailoring your resume, leveraging Collegiate DECA networks, and engaging with industry professionals, you can set yourself apart from other applicants.
Investing in Collegiate DECA Alumni and Professional Membership
Membership within Collegiate DECA isn’t just for students and advisors. We also welcome alumni and business community members to join in the fun of our division. Learn more about how to invest in alumni and professional members.
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A Look Back at DECA's Sports and Entertainment Marketing Conference
DECA's 2024 Sports and Entertainment Marketing Conference was one for the books! With over 1,100 members in attendance, this conference has set a precedent for a year full of experiencing DECA's difference in preparing emerging leaders and entrepreneurs.
Congratulations to DECA's 2024 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2023-2024 Chapter Certification!
Super Bowl: Beyond the Stadium
Regardless of whether you have a ticket to the game or not, the Super Bowl is so much more than 60 minutes of football and a half-time show. It is a whole week, allowing fans to experience incredible events in new, fun travel destinations.
Case Study of the Week: Live Podcast Tour Tickets!
Step into the role of the promotional director for Roundtree, a podcast network that ranks third in podcast publishing. The president of Roundtree wants your team to create a promotional plan to sell-out the remaining Interesting podcast live tour tickets.
Insights and Advice from Collegiate DECA Alumni on Navigating the Business World
Check out DECA Alumni’s experiences, expertise and advice as former DECA members. Read about how DECA has shaped their careers and futures following college graduation.
Collegiate DECA ICDC: Things to Do in Austin
With vibrant entertainment, art and culture, inspiring cuisine and stunning outdoor experiences, Austin lets you create your own soundtrack. So, look around and put the Live Music Capital of the World® on your playlist.
Empowering African Voices: Gloria Mensah, Executive Director, GK Folks Foundation
Gloria Mensah's journey is a testament to the transformative power of dedication, compassion and hard work. As the Executive Director of GK Folks Foundation, she continues to uplift African communities, leaving an indelible mark on Utah’s non-profit leadership landscape.
The Big Game: The Economic Impact of the Super Bowl
The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.
Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.
8 Tips to Maximize Social Media Outreach
The strategies of networking are constantly expanding! Social media and digital interactions are a key part of a growing presence in any organization. Maximize your social media outreach by implementing these 8 strategies.
How Streaming Platforms Score Big in Super Bowl Monetization
With the new age of unlimited streaming services, the Super Bowl from your couch is like never before. Keep reading to look at the innovative ways streaming platforms capitalize on the biggest game of the year.
Ace Your Interview
Are you thinking about getting a summer internship or job? Follow these tips to ace your interview and kickstart your career!
