Videos

Chapter Strategy

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Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

Partners

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The Taco Bell Foundation is awarding a record-breaking $28 million in Community Grants in 2025 – marking the first year that DECA has been selected as a grant recipient.

Chapter Strategy

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Check out DECA's 2025-2026 membership video to help your chapter show students why joining DECA empowers members to Go The Extra.

Conferences

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Go The Extra at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Atlanta, GA on April 25-28, 2026.

Chapter Strategy

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The SBE chapter certification guidelines and competition guidelines for the 2025-2026 school year are now available.

Chapter Strategy

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The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

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Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

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If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

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The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

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What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

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This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

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The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.