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Chapter Strategy

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

Partners

DECA Receives $20,000 Community Grant from Taco Bell Foundation to Support Local Youth

Aug 7, 2025

The Taco Bell Foundation is awarding a record-breaking $28 million in Community Grants in 2025 – marking the first year that DECA has been selected as a grant recipient.

Chapter Strategy

Watch Now: DECA's 2025-2026 Membership Video

Aug 5, 2025

Check out DECA's 2025-2026 membership video to help your chapter show students why joining DECA empowers members to Go The Extra.

Conferences

Watch the #DECAICDC 2026 Promo Video

Aug 5, 2025

Go The Extra at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Atlanta, GA on April 25-28, 2026.

Chapter Strategy

The 2025-2026 SBE Chapter Certification Guidelines are Now Available

Aug 4, 2025

The SBE chapter certification guidelines and competition guidelines for the 2025-2026 school year are now available.

Chapter Strategy

Go The Extra with 2025-2026 Chapter Campaigns

Aug 4, 2025

The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: High School Program of Leadership

Aug 1, 2025

The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

How to Have the Best First Chapter Meeting

Aug 1, 2025

What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

Chapter Strategy

DECA Direct Magazine: Here We Go

Oct 8, 2019

The Back to School issue features tips on selecting your competitive event, a guide to setting goals for the upcoming year and everything you need to get started this year in DECA!

Compete

Getting Started with Prepared Events

Oct 2, 2019

For those of you that have competed in DECA’s prepared events, you know that writing a quality paper, coupled with delivering a presentation, can be hard and tedious work.

Career Insights

Behind the Scenes at Disney World

Sep 30, 2019

This summer, DECA's executive officer team got a chance to peek behind the curtain (and underground) to see what makes Walt Disney World truly magical. Officers took part in training sessions through the Disney College Program, exploring leadership and culture through the Disney lens.

Chapter Strategy

#Goals for Your Year

Sep 30, 2019

Before jumping into your goals for the year, it’s important to start with that passion. Why is DECA important? What can DECA do for the students in your school and your community? In a few sentences, explain your vision for your DECA chapter. If it was everything that it could be, what would it be? Use this vision as a guide as you are setting goals for your chapter.

Chapter Strategy

Your Chapter's Best Year Yet

Sep 30, 2019

No matter your goals for the year, membership is the foundation of every DECA chapter. It’s important to plan ahead to reach potential new members and find innovative ways to engage your current members as well. With more than 10 years of DECA experience under their belts, Collegiate DECA Executive Officers Lindsay Joyner and Max May share their secrets to successfully growing chapter membership.

Compete

4 Things You Must Remember While Public Speaking

Sep 3, 2019

Did you know that 4 out of 5 people have a fear of public speaking? If you’re one of them, then keep reading because public speaking is such an important part of DECA.

DECA News

Collegiate DECA 2018-2019 Stock Market Game Session 2 Top Competitors

May 5, 2019

An acclaimed program from the SIFMA Foundation, the Collegiate DECA Stock Market Game™ is an online simulation that challenges teams with building and managing a $100,000 virtual investment portfolio of stocks, bonds and mutual funds. Participants manage all aspects of the portfolio including asset selection, buying and selling.

DECA News

Meet the 2019-2020 Collegiate DECA Executive Officer Team

Apr 24, 2019

Elected at the 2019 Collegiate DECA International Career Development Conference in Orlando, Florida, the 2019-2020 Executive Officer Team is eager to represent Collegiate DECA members this year. Y

DECA News

Collegiate DECA 2018-2019 Leadership Passport Program Recipients

Mar 29, 2019

Congratulations to the following chapters and individuals for completing the requirements for the 2018-2019 Collegiate DECA Leadership Passport Program. This program encourages students to be engaged on campus and in their communities, and chapters to engage more fully with DECA’s programming year round.

DECA News

Collegiate DECA's 2018-2019 Recognition Award Winners

Mar 22, 2019

Congratulations to the 2018-2019 Collegiate DECA Recognition Award winners!

DECA News

DECA Scholarship Recipients 2018-2019

Mar 22, 2019

DECA is pleased to announce the 2018-2019 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Recipients who will be present at the 2019 International Career Development Conference will be recognized on stage.

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Career Insights

The Secret to Success in DECA and Beyond

Apr 1, 2024

Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.

DECA News

Congratulations to DECA's 2024 Emerging Leader Honor Award Recipients

Apr 1, 2024

Congratulations to the 2023-2024 DECA’s Emerging Leader Honor Award recipients! This award recognizes outstanding senior members for their involvement with DECA.

Case Study of the Week

Case Study of the Week: Methods to Collect Customer Data

Apr 1, 2024

Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.

Chapter Strategy

From Success to Successor: DECA Chapter Leadership Transitions

Apr 1, 2024

With chapters constantly looking to grow and improve, a key step in doing so is ensuring that there is a smooth transition from each officer team to the next. Discover essential steps to create a seamless handover of leadership roles, from refining constitutions to mentoring incoming teams!

Leadership

Creating a Leadership Legacy: Investing in Yourself, Investing in Collegiate DECA

Apr 1, 2024

The greatest legacy we can leave is not measured in titles or accolades but in the lives we touch and the impact we make. So, let us continue to invest in ourselves and each other, and together, let us write the next chapter in the remarkable story of Collegiate DECA.

College Success

Final Exam Survival Guide

Apr 1, 2024

As we gear up for the grand finale of finals week, I thought I'd drop some wisdom to make this journey more exciting. As your trusty Collegiate DECA Executive Officer, I've curated a survival guide that's more thrilling than a blockbuster movie.

Chapter Strategy

Managing School Stress During Busy Times

Apr 1, 2024

Managing many different parts of life places a burden of stress on your shoulders that can sometimes feel unmanageable. As someone who has been through this, survived this and is also currently going through this, here are my top tips!

Chapter Strategy

Answering “Why DECA?”

Apr 1, 2024

As the year closes, recruitment strategies start to come back into mind. Promoting DECA to new members is simple; it’s all about showcasing the personal experience. Effectively answering the question of “Why DECA?” can pose an opportunity to turn an interested student into a committed member.

Conferences

6 Tips to DECA Dress to Impress

Apr 1, 2024

As a DECA member, your attire plays a crucial role in presenting yourself, projecting professionalism, confidence and attention to detail. Here are six tips and ideas to help you stand out in your DECA dress professional attire.

Conferences

Taking Care of YOU at ICDC

Apr 1, 2024

Attending ICDC offers unparalleled networking and competition opportunities, but prioritizing self-care is essential amid the excitement. This article emphasizes the importance of taking care of your mental and physical health to help you truly Experience the Difference in Anaheim.

Chapter Strategy

Recognizing Your 2023-2024 Success

Apr 1, 2024

This article highlights meaningful ways for chapters to recognize their members for their accomplishments during the 2023-2024 academic year, including awards ceremonies, appreciation events and social media shoutouts.

Career Insights

Financial Literacy 101: It’s Never Too Early to Start

Apr 1, 2024

In an increasingly complex and interconnected world, financial literacy is a prerequisite for success and stability. High school students who prioritize developing this skill set early on position themselves for a future marked by financial independence and security. Read how you can set yourself up for financial success early here.