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DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.
Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.
Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.
Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!
Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.
Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.
Advocacy Day with Washington DECA
Recently, Washington DECA visited state representatives and senators alongside seven other CTSOs. We met with legislators to explain the personal impact of DECA and CTE on their lives and discuss issues about our specific geographical areas.
Case Study of the Week: Forming Strategic Relationships
Step into the role of the owner of Pet Slumber Party, a kennel that boards dogs and cats. Your business partner feels the business would benefit from supporting a local non-profit and wants your ideas on how to establish a relationship with a neighbor.
Establishing Local Partnerships with Men’s Wearhouse
Establishing local partnerships provides DECA members with valuable learning experiences, access to resources and opportunities for community engagement. In this article, Judy Busocker from Men's Wearhouse discusses her partnership experience with DECA.
Misconceptions: Human Resource Management
When I tell people I compete in Human Resource Management, they often think of employee conflict. While this is partially true, its not the only part. Understanding HRM involves holistically running successful businesses, not just solving trivial workplace problems.
Writing Does Wonders: How to Write an Effective CTE Advocacy Letter
Advocating for CTE benefits future students and helps ensure that programs like DECA can continue to shape tomorrow’s industry leaders. Check out this step-by-step guide and sample template to help you create a persuasive CTE advocacy letter.
Boosting Social Media Engagement: How Collegiate DECA Chapters Can Build a Stronger Digital Community
Social media is your chapter’s first impression — use member‑focused content, consistent posting and collaboration to build a stronger, more connected Collegiate DECA community.
Case Study of the Week: Marketing Safe Winter Driving
Step into the role of the regional manager for Rental Car Academy, a rental car agency that caters to budget-conscious travelers. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.
Pressure Forges Diamonds: 10 Practical Public Speaking Tips for DECA Competitors
DECA competitions place students in high-pressure speaking environments where performance is evaluated, timed and compared. Here are practical public speaking tips specifically for DECA competitors.
Why Join the U.S. Air Force? Building Skills, Experience and Long-Term Opportunity
Choosing how to begin your career is about finding an environment where you can develop skills, gain experience and grow professionally over time. The U.S. Air Force offers a hands-on pathway that combines training, education and responsibility.
CTE Month is More than a Celebration
CTE Month is a time to spotlight the programs, students and educators preparing the next generation of leaders, innovators and professionals. It is about building confidence, creating opportunity and shaping futures.
Understanding Collegiate DECA Competitions
Reviewing what goes into prepared business presentations, individual case studies, and team case studies will help you take on your association-level competition and later Collegiate DECA ICDC.
Feeling Ready…Until We Weren’t: Preparing for DECA Competition
To prepare for the team case studies at Utah Collegiate DECA's association conference, Ensign College held a mock competition for their chapter's members.
Case Study of the Week: Supply And Demand Pricing
Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.
Wisconsin Collegiate DECA's Secret Recipe to New Chapters
By prioritizing community, visibility and support, Wisconsin Collegiate DECA created a recipe for both member retention and new chapter expansion.
Case Study of the Week: Intergenerational Mentorships
Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.
CSU DECA Strengthens Chapter Bonds with Holiday Social
CSU DECA brought the chapter together with a holiday social event featuring a case study presentation, a delicious potluck, and a White Elephant exchange that encouraged interaction among all participants.
Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.
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Intuit’s 2026 Life-ing Report: How New Grads Are Navigating The Financial Transition To Adulthood
Graduation is a memorable ‘life-ing’ moment for many people. To spotlight what this transition actually looks like for today’s graduates, Intuit surveyed recent and soon-to-be college graduates across the classes of 2023 through 2026.
16 Personal Finance Terms Everyone Should Know
Learning the language of personal finance is one of the most practical steps you can take toward feeling more in control of your money. This guide walks you through 16 essential terms, from everyday basics to more advanced concepts.
Case Study of the Week: Tradeshow Planning
Step into the role of the owner of Splendid Foods, a business that produces varieties of protein bars, granola bars and other nutritious snacks. Your business partner has asked you to determine the marketing plan for a food industry trade show.
Congratulations to the 2026-27 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC–DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.
Apply Today for the Adobe x DECA Luminary 2026 Program
The DECA Luminary Program is an opportunity for exceptional chapter advisors who not only excel in their roles but also show strong potential to mentor fellow advisors within their chartered associations by leading professional learning experiences.
Download Your American Marketing Association (AMA) Associate in Marketing Management Certificate Now
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
Case Study of the Week: Destination Skillcation
Step into the role of the marketing consultant hired by Bird Investigate, a company that offers bird-watching and bird-identifying tours. The owner of Bird Investigate wants you to rebrand the company.
Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.
Download ICDC 2026 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2026 Collegiate and High School International Career Development Conferences.
Register Now for the APSI + DECA Toolkit Webinar Hosted by College Board
DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.
The 5 Messages Every DECA Member Should Send After a Conference
Sending thoughtful messages after a conference can turn brief conversations into lasting friendships, collaborations or professional relationships. Taking the time to send these messages strengthens your network and makes the most of the connections.
The 2026 DECA ICDC Pin Economy
ICDC 2026 was buzzing with people trading, bargaining and searching for the pins that were gaining popularity in real-time. Some pins came in with “high value,” while others unexpectedly gained traction as word spread among students.
