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Chapter Strategy

Advisor Best Practice Spotlight of the Week: Larisa Spillman

Oct 14, 2025

Find out how Chatham Charter DECA advisor Larisa Spillman and her members transformed a student idea into one of the most anticipated community events of the year.

Spotlights

Celebrating National Teach Business Day: Advisor Spotlight

Oct 14, 2025

Business teachers across the country are shaping the next generation of leaders. National Teach Business Day is a reminder to celebrate the advisors who dedicate their time, passion and energy to teaching the skills we’ll carry into the future.

Compete

Adobe and DECA Partner to Elevate Integrated Marketing Campaign Instruction

Oct 13, 2025

This professional-grade roadmap was built with input from Adobe employees specializing in campaign strategy and design, agency management and marketing technology to ensure a real-world, professional approach.

Chapter Strategy

Tricks (and Treats) for Planning Your Chapter’s DECAween Social

Oct 13, 2025

Spooky season is here and it’s the perfect time to host a DECAween social event your chapter will never forget! From themed games to creative snacks, here are some tricks (and treats) to make your event a scream.

Case Study of the Week

Case Study of the Week: Is Just Dance Enough?

Oct 13, 2025

Step into the role of the founder of Just Dance, a chain of children’s dance studios. You and your business partner started Just Dance to give children the unique environment of learning dance recreationally rather than competitively.

Compete

How to Win Roleplays: The Art of Being Performative

Oct 10, 2025

Winning a DECA role-play is not always about who knows the most; it’s about who acts like they do. Welcome to the art of being performative – not in the “acting fake” sense, but in how you bring your ideas to life.

Spotlights

Wisconsin DECA Trick or Can

Oct 10, 2025

Each October, DECA chapters across Wisconsin participate in Trick or Can, a statewide initiative that turns a night of trick-or-treating into a mission to fight hunger.‍

College Success

Navigating College Finances: Everything Students and Parents Need to Know

Oct 10, 2025

Navigating college finances can be a complex and sometimes stressful task for both students and parents. Explore the ins and outs of college expenses - from financial aid and scholarships to budget management and part-time job opportunities.

College Success

5 Key Features of a Winning Scholarship Essay

Oct 9, 2025

Let’s explore five key features that can help you craft a scholarship-winning essay and increase your chances of securing that much-needed scholarship.

Chapter Strategy

Inclusivity in DECA: Building a Chapter That Welcomes Everyone

Oct 7, 2025

For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter

Career Insights

Trick or Treat: Seasonal Business Moves

Oct 7, 2025

From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!

DECA News

Spirit Box and DECA Celebrate 10 Years of Partnership

Oct 6, 2025

Since 2015, Spirit Box has been a dedicated supporter of DECA members and advisors, contributing to student success through competitive events, leadership development, and innovative programming.

Case Study of the Week

Case Study of the Week: Helping Teens with Financial Goals

Sep 27, 2021

You are to assume the role of a financial counselor that works with teenagers. You will be meeting with a client to discuss a personal spending plan that will help meet the client’s financial goals.

Chapter Strategy

3 Ways to Make New DECA Members Feel Welcome

Sep 27, 2021

Joining DECA can be a rewarding experience for members who decide to get involved. However, just because someone registers as a member, doesn’t mean they automatically start taking advantage of all that DECA has to offer.

Other

Your Guide to Exploring Austin During Collegiate DECA's Engage Conference

Sep 27, 2021

The Texas Collegiate DECA officers have put together a list of local favorites for Collegiate DECA members to check out while in Austin for Engage this November.

Leadership

3 Ways to Sharpen Your Leadership Decision-making Skills

Sep 20, 2021

Have you recently taken on a new leadership position? While many perks come with the role, more responsibility often means increased pressure to make the best possible decisions.

Case Study of the Week

Case Study of the Week: Market Research Needed for Wild Fair Amusement Park

Sep 20, 2021

You are the director of community relations for Jumbo Entertainment, a company that owns and operates two amusement parks.

Case Study of the Week

Case Study of the Week: How to Best Invest Resources in a Successful Start-up

Sep 13, 2021

You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.

Chapter Strategy

Maximizing Your Leadership Passport

Sep 8, 2021

Collegiate DECA’s Leadership Passport Program is your one-way ticket to Maximize your Momentum this year! The recipients of these awards will receive recognition during the International Career and Development Conference.

Case Study of the Week

Case Study of the Week: Promoting a High School Swim Team to Local Youth

Sep 6, 2021

You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.

College Success

School is in Session: Keys to College Success

Sep 1, 2021

Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.

Case Study of the Week

Case Study of the Week: Accounting Software Applications at Gator Guides, LLC

Aug 30, 2021

You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.

College Success

Maximize Your First Week: Tips for Preparing for a New Semester

Aug 25, 2021

In colleges and universities around the globe, students are gearing up for the start of a new semester. Take these tips to the classroom to maximize your first week!

Case Study of the Week

Case Study of the Week: Creating a New On-Boarding Process

Aug 23, 2021

You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.

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Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.

DECA News

This Is How We Do DECA: Advisor Basic Training Series

Aug 2, 2024

Join us for the brand new This Is How We Do DECA: Advisor Basic Training series, designed for brand new or newer DECA chapter advisors looking for an overview of the year to come.

Chapter Strategy

Be The One with 2024-2025 Chapter Campaigns

Aug 2, 2024

The 2024-2025 DECA Chapter Campaigns are here to help you Be The One! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

DECA News

Download the 2024-2025 Collegiate DECA Guide

Aug 1, 2024

The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.

Chapter Strategy

2024-2025 SBE Chapter Certification Guidelines Available Now

Aug 1, 2024

The SBE chapter certification guidelines and competition guidelines for the 2024-2025 school year are now available.

Chapter Strategy

Connect with Collegiate DECA Calls

Aug 1, 2024

Are you seeking ways to interact with Collegiate DECA members outside conferences? Learn how to grow and network by joining one of our three tailored virtual Collegiate Calls during the 2024-2025 DECA year.

Chapter Strategy

Planning Fall 2024 Recruitment

Aug 1, 2024

As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.

College Success

Breaking Down How to Get Involved on Campus

Aug 1, 2024

Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.

Chapter Strategy

Be The One: The Collegiate DECA Program of Leadership

Aug 1, 2024

Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.

Chapter Strategy

Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships

Aug 1, 2024

DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.

Chapter Strategy

Engaging with High School Member Video Calls

Aug 1, 2024

Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.

Chapter Strategy

Selling DECA to New Members

Aug 1, 2024

Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.