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Chapter Strategy

Evaluating Your Chapter's Mid-Year Success: A Guide for Chapter Officers

Dec 1, 2025

Taking the time to evaluate your chapter's mid-year success is about understanding your members, your goals, and the impact you're having on them.

Compete

Your Guide to Becoming a Finalist in DECA

Dec 1, 2025

If you’re aiming for a finalist-quality performance in DECA competition, it takes more than just “doing the test." Here are high-impact strategies that go beyond the basics, helping you compete with purpose, plan and confidence.

Chapter Strategy

Elevate Your Chapter Meetings to the Next Level

Dec 1, 2025

As student leaders, it’s our responsibility to continually innovate and attract as many members as possible to our meetings. Here are seven creative chapter meetings to be the start to your chapter’s best meetings yet.

Spotlights

Behind Every Chapter is a Leader to Thank: A DECA Advisor Spotlight for Thanksgiving

Nov 27, 2025

This Thanksgiving, Winston Churchill DECA is spotlighting our advisor, Ms Showen, whose dedication and leadership have helped our chapter thrive. Discover more about her journey as an advisor and her reflections on being part of the DECA community!

Case Study of the Week

Case Study of the Week: Choosing Merchandise For a New Demographic

Nov 24, 2025

Step into the role of the merchandising manager for Bright Ties, a women’s apparel retailer. The director of merchandising wants your help in planning merchandise assortment to appeal to a new demographic.

DECA News

DECA Welcomes American Marketing Association (AMA) as Strategic Partner

Nov 20, 2025

This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.

Career Insights

The Psychology Behind Holiday Shopping

Nov 20, 2025

November the peak shopping month due to a blend of emotional, social and psychological triggers. The strategic moves by retailers nationwide create a heightened emotional state for shoppers, making increased spending not only justified but also rewarding.

Career Insights

The Business of Giving: How Entrepreneurs Are Redefining Holiday Generosity

Nov 17, 2025

Every holiday season, people ask how they can give back, but today’s entrepreneurs are proving that generosity is no longer just a December tradition. Around the world, entrepreneurs are incorporating purpose into their business strategies.

Chapter Strategy

5 Design Tips to Build Your Brand

Nov 17, 2025

DECA MONTH IS HERE! That means posting engaging content every day, whether that’s a trending reel or carousel post. This is your time to showcase your marketing and design skills.

Compete

Find the Right DECA Competitive Event For You

Nov 17, 2025

With over 50 competitive events, it’s normal to feel overwhelmed picking an event. Here are some tips for new members choosing their event for the first time - or seasoned members looking to switch it up!

DECA News

Announcing the 2025-2026 Virtual Business Challenge Round 1 ICDC Qualifiers

Nov 17, 2025

DECA congratulates finalist teams in the first round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.

Case Study of the Week

Case Study of the Week: The Importance of Inventory

Nov 17, 2025

Step into the role of a small business owner. You own Sticker Mania, an online company that sells unique stickers for both business and personal use. A new employee has asked you about the importance of your supplies and purchasing methods.

Partners

DECA Recognizes National Advisory Board Partners for Their Longtime Support

Apr 28, 2024

Congratulations to these outstanding National Advisory Board partners for reaching new milestones of service to DECA.

DECA News

DECA Recognizes Helen Brown with Chairman's Award

Apr 27, 2024

As a member of DECA's National Advisory Board, Helen has engaged with thousands of members and advisors at DECA's educational conferences at the association, regional and international levels.

DECA News

DECA Recognizes Jerry DiGiovanni with Honorary Life Membership

Apr 27, 2024

During two decades of service as Executive Director, Jerry displayed unwavering kindness, support and enthusiasm for the student members and advisors of Pennsylvania DECA.

DECA News

Congrats to the Collegiate DECA 2023-2024 Stock Market Game Session 2 Top Competitors

Apr 26, 2024

DECA congratulates the top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.

DECA News

Introducing the 2024-2025 Collegiate DECA Executive Officer Team

Apr 23, 2024

Congratulations to the newly-elected 2024-2025 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.

DECA News

Collegiate DECA Celebrates the Top 10 Chapters at ICDC

Apr 23, 2024

Collegiate DECA is excited to announce the top 10 membership chapters for the 2023-2024 academic year that received recognition during Collegiate DECA's International Career Development Conference in Austin, TX.

Conferences

Congratulations to the 2024 Collegiate DECA ICDC Competitive Event Champions

Apr 23, 2024

Congratulations to the 2024 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Austin, TX.

Conferences

Ways to Reflect on the CDECA ICDC Experience

Apr 23, 2024

Whether you’re aiming glass or looking to expand your network, Collegiate DECA ICDC has it all. But what’s next when it all wraps up, and the closing session ends? Here are some things that you can do after the closing session ends.

Case Study of the Week

Case Study of the Week: Nepo-Baby or Legit Candidate?

Apr 22, 2024

Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.

Conferences

Making the Most of Conferences: Your DECA ICDC Era

Apr 17, 2024

DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.

Case Study of the Week

Case Study of the Week: Rethinking Free Shipping

Apr 15, 2024

Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.

Conferences

Introducing the Collegiate DECA ICDC 2024 Keynote Speaker

Apr 9, 2024

DECA is pleased to announce that Eddie Slowikowski, will deliver the keynote during the 2024 Collegiate DECA International Career Development Conference Grand Opening Session.

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Compete

Cookies, Cocoa & Cluster Exams: 4 Tips to Prepare for Exams this Winter Break

Dec 29, 2025

Winter Break is a great opportunity to prepare for upcoming DECA district and state competitions. Here are four tips to help you thrive in cluster exams!

Case Study of the Week

Case Study of the Week: Loyalty Brand vs Trendy Brand in Security

Dec 29, 2025

Step into the role of the sales manager of Sound Security, a business that provides small business and home security service on a contract basis. The regional manager wants you to prepare selling points for the sales team that will keep customers from switching to a competitor.

Case Study of the Week

Case Study of the Week: Winning With An Unintentional Celebrity Endorsement

Dec 22, 2025

Step into the role of the owner of Sporty Looks, a shop that sells elevated athletic apparel. Your business partner wants you to develop a marketing plan that will engage new customers.

DECA News

Congratulations to the 2025-26 IE University NextGen Innovators Challenge Winners

Dec 19, 2025

IE University and DECA are thrilled to announce the winners of the NextGen Innovators Challenge!

DECA News

Announcing DECA's 2025-26 Chapter Campaign Winners

Dec 19, 2025

This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Spotlights

Preparing for DECA Glass: High Plains Technology Center’s Competition Prep Session

Dec 18, 2025

High Plains Technology Center DECA hosted a competition preparation session to help members sharpen their skills, gain confidence, and get ready for the competition stage.

DECA News

Congratulations to the 2025 Stukent Social Media Marketing Challenge Winners

Dec 18, 2025

Almost 1,400 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.

Leadership

Why Human Connection Still Matters in a Digital Business World

Dec 18, 2025

In a world that is constantly evolving, the ability to connect with others will always remain a competitive advantage. Understanding the value of relationships is just as important as mastering technical skills.

DECA News

Add Collegiate DECA to Your Winter Break

Dec 16, 2025

Winter break is the perfect time to relax, recharge and reset for the second part of the school year, but you don't have to take a break from DECA! Here are some helpful tips to stay involved and beat any winter break boredom.

DECA News

Add DECA to Your Winter Break

Dec 16, 2025

Winter break offers the perfect opportunity to relax, recharge and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.

Case Study of the Week

Case Study of the Week: Fake Reviews vs Paid Influencers

Dec 15, 2025

Step into the role of an ethical consultant hired by the chief operations officer at Watcher, a premium television network that is available as an added channel on cable and satellite providers or as a streaming video on demand service.

Spotlights

Congratulations to the Collegiate DECA Members of the Month

Dec 12, 2025

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.