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Congratulations to the 2025-26 Lead4Change Community Service Challenge Winners
DECA and Lead4Change are pleased to announce the winners of this year’s Community Service Challenge.
Case Study of the Week: Supply And Demand Pricing
Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.
Go The Extra: Tips from Previous Winners on Winning DECA Glass
DECA’s community has been essential in helping establish connections within competition and networking. Here are tips that are sure to help you chase your dream of winning DECA glass this year!
The DECA Drop Episode 3: Campaigning and Competition Season
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Congratulations to the 2025-26 MDA Disability is Diversity Challenge Winners
DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge.
Congratulations to the 2025-26 Adobe Personal Branding Challenge Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!
Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.
Building Competitive Readiness: Sycamore's Mentoring Program
Structured mentoring programs, like the one implemented at Sycamore, can be applied by any chapter and have the potential to bolster member confidence, preparation and performance nationwide.
Why CTE and DECA Advocacy Matters
Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!
Exploring the Minimalistic Branding Behind Miffy
Minimal branding has become popular now because it stands out, as most branding already has many elements. In this article, explore what makes the Miffy brand so great.
Resolutions to Results: How to Set and Achieve Goals
Resolutions are long-term goals that require planning, habits, positive and realistic thinking. In this article, you will learn how to set and achieve your personal goals to become your ideal version of yourself SMARTly!
From TikToks to Think Pieces: Choosing the Right Content Length
From TikToks to blog posts, how people consume content is constantly changing. For student marketers, knowing how to choose the right length is more critical than ever.
2025 Accounting Trends: Shaping the Future of Finance
The accounting profession is changing rapidly as we approach 2025 through a new lens. This year will be driven by the growth of technology and the need for sustainability.
Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.
Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.
DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.
Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.
Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.
Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.
Accelerate into Association Conference Season
As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.
Preparing for Competition Season
As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.
Bridging the Gap: How to Connect with High School DECA Members
Collegiate DECA benefits from bringing new members to our organization and having high school seniors join us upon graduation. Here are a few ways to help promote our division and ways to connect with the high school division throughout the year.
3 Steps to Build a System for Success in 2025
Success is about action. Reflect on who you are, build habits that align with your ambitions and take bold actions to create opportunities. No matter how small, every step moves you closer to your goals.
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Congratulations to the Collegiate DECA Members of the Month
This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Member of the Month and what makes them extraordinary leaders.
Congratulations to DECA's 2026 Certified School-based Enterprises
Congratulations to the DECA School-based Enterprises that earned a 2025-26 Chapter Certification!
Dress for Confidence, Not Just the Dress Code
“Dress for success" is advice we hear everywhere. But too often, it gets reduced to a simple checklist: blazer, slacks, closed-toe shoes. The way clothing makes us feel is often overlooked, which can affect how we perform.
Announcing the 2025-2026 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2025-2026 Virtual Business Challenge (VBC). They have earned the opportunity to compete during the DECA International Career Development Conference this spring.
Apply Now for the 2026 DECA Hotel Challenge Curriculum Grants
Through the VBC—DECA Hotel Challenge, more than $6,000 in curriculum grants will be awarded at the start of the 2026-27 school year to DECA chapters. Read on to learn how to apply.
Sending DECA Love this Valentine's Day
Let your DECA bestie, competition partner and fellow chapter members know how much they mean to you with this year's DECA Valentines!
Advisor Best Practice Spotlight of the Week: Tammy Cox
DECA advisor Tammy Cox has implemented a student-led project management structure for chapter events and initiatives, which has positively impacted her members and the chapter culture.
Study Smarter, Not Harder: Your Guide to Role-play Success
The most successful competitors don’t study harder; they study smarter. Here’s how to prepare efficiently, build real-world knowledge, and stand out in your next role-play.
Effective Networking Activities for Your Collegiate DECA Chapter
As college students, learning to network can be daunting. A way your chapter can overcome this is by hosting networking events with additional business organizations to create a more comfortable environment.
American Marketing Association (AMA) Associate in Marketing Management Certificate Now Available
The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.
Case Study of the Week: Spot The Weaknesses
Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.
The "Dupe" Economy: Strategy or Sabotage?
The "dupe" economy is a tricky two-sided idea. While it makes trends accessible to everyone, it also challenges the brands that invest time and money in innovation. In this article, explore the pros and cons of the "dupe" economy.
