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Activate Your Chapter Early for Exclusive Competitive Event Benefits
Activate your chapter by September 30, 2025 to receive a free digital download of competition resources to help your chapter prepare for competition this year.
Advisor Best Practice Spotlight of the Week: Sean Lewis
Sean Lewis, DECA advisor and marketing teacher at Hillgrove High School in Georgia, has built a thriving chapter by blending classroom instruction with real-world business experiences.
8 Ways To Use the Membership Video for Back-to-School Recruitment
Discover eight ways members are using the 2025-26 DECA membership video during their events and meetings this back-to-school season and get ideas for your own chapter!
4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.
Meet the 2025-2026 DECA Content Creators
The DECA Inc. Communications team is excited to announce the 2025-2026 DECA Content Creators! Team members will help grow the DECA brand by showcasing their unique DECA experience.
From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with DECA's Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: College is Expensive!
Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.
DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Advisor Best Practice Spotlight of the Week: Zach Lisella
Zach Lisella of Northern Highlands Regional High School in New Jersey is our first DECA Advisor Spotlight of the Week! Check out Mr. Lisella's innovative competition preparation methods for helping his members get on stage and win big.
DECA Advisors - Show Us How You’re Going the Extra!
We want to see how your chapter is setting up for success this year using the Go The Extra theme and the competitive events resources from your back-to-school box.
Outperform the Norm: Collegiate DECA ICDC 2023 Keynote Announced
DECA is pleased to announce that Scott Welle, will deliver the keynote during the 2023 Collegiate DECA International Career Development Conference Grand Opening Session.
Case Study of the Week: Dealing with Online Scams in the Travel Industry
Step into the role of the chief communications officer and director of customer relations for Journey, a travel booking website that provides airline and train ticketing, car rental services, and other travel needs. The CEO of the company wants you to develop a plan that will communicate a customer service scam to customers and Journey employees.
Standout Creatively in Prepared Events
Top-tier DECA competitors know to hit all the competition event indicators, but it’s those little touches that elevate a well-prepared presentation to a DECA glass-winning presentation. Color, typography, layout and that perfect personal touch are your secret weapons.
Interview with a CEO
In this interview, Lead4Change sat down with Tim Schurrer, CEO of David Novak Leadership Inc., to learn more about his career journey, "secret sauce" and future goals.
Case Study of the Week: Mitigating Fraud
Step into the role of fraud manager for Edson National Bank (ENB). The director of the fraud department wants you to develop a training plan for new employees regarding credit card fraud.
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Crush Your Goals
People like to rattle off the phrase "follow your dreams", but don’t typically tell us how to do so. Here are three tips for setting goals and keeping up with them, to help you make your dreams come true!
So, You’re Thinking of Running for Executive Office
Have you thought about running for Executive Office? In this role, you can network, collaborate and lead with members of DECA from around the world! Running for a position on the Executive Officer Team is not an easy task, but it is more than rewarding.
Case Study of the Week: Turning an Exercise Brand into a Lifestyle Brand
Step into the role of director of brand management for Exertion, a company that produces luxury stationary bicycles and treadmills that allows users to stream classes for the company’s fitness studio via monthly subscription. The director of marketing wants the company to broaden into a lifestyle brand.
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New Year, New Website! Introducing the New DECA.org
An all-new deca.org is here! Believe it or not, the most recent deca.org was unveiled in 2014, and while it welcomed hundreds of thousands of visitors each year, our new site has many enhanced features.
Managing Your Time as a Busy Student
Balancing your time as a high school or college student can be really challenging. A Cornell University Dyson student tells you how she manages her time and shares her organizational and time management tips.
Case Study of the Week: Which Additional Sales Channel is Best?
Step into the role of the owner of Victor May, a business that creates made-to-order handbags, tote bags, clutches and purses. Your business partner wants the business to add an additional sales channel and has provided you with two possibilities.
Case Study of the Week: Creating Incentives for Use of Reusable Cups
Step into the role of the promotional director for Morning Brew, the largest coffee shop chain in the nation. The director of corporate responsibility wants you to design a promotion that will increase the use of reusable cups from 2% to 5% in the next year.
Most Recent Articles
View All ArticlesCase Study of the Week: Online Reviews to Boost a Ghost Tour
You are to assume the role of the owner of Gullet City Ghost Tours, a walking tour for residents and tourists visiting Gullet City. Your business partner wants you to determine how the business can solicit online reviews from customers for use in marketing.
4 Tips to Help You Get Ready for Your Next Networking Event
DECA members know the importance of networking. It can be exciting and nerve-racking, but networking is an exciting opportunity to showcase your talents to recruiters. Here are four tips to help you get started.
The #DECAATTProject Provides Creative Mentorship Opportunities
As the #DECAATTProject entered its seventh year, no one could have imagined the challenges the school year would present. But DECA members across the country sprang into action to really show us what it means to take DECA to the #NextLevel.
‘Tis The Season to Deck Out Your SBE
With the holidays right around the corner, there are many ways to boost School-based Enterprise (SBE) sales while still engaging with your customers. Below are a few things that Blue Blaze Café has done over the years and new activities for 2021 to continue expanding our customer base.
How to Build a Resume That Will Land Your Dream Internship
Constructing a resume that highlights your strengths to make you stand out as the best candidate may seem challenging. Here are a few tips to make the resume-building process easier.
Gain Career Experience with Job Shadowing Opportunities
Setting up job shadows for your chapter’s members will provide them with priceless opportunities to increase professional development, gain insight on future career options, increase familiarity with the industry of their competitive event and maximize their momentum!
Tips for Finding Your Fit
Planning for college can be both scary and exciting. Use these tips to push your college research further and find the best college for you.
Case Study of the Week: Designing Employee Service Anniversaries
You are the chief human resources officer for Salutations, a company that designs, prints, and markets greeting cards and stationery. Salutations has been in business for eight years and has 200 employees, including 175 full-time employees and 25 part-time employees.
Powerful Presentations: Tips + Tricks
Speaking in public is a skill that will help you in your personal, academic and professional life. This session will teach you the basics of body language, using your voice and crafting the perfect message to make sure you make the most of your presentations.
Maximizing Your Campus Visit Experience
"Is there truly a best time to visit college campuses? What are my options if I can’t visit campuses in person? I don’t even know which questions to ask when I’m on a college tour!” Three college admissions professionals are here to help you answer these questions and more as you navigate your college visit plan.
Complete Guide to College Visits
Choosing the right college is a defining moment in your life. But how do you find the right fit? Visiting a college in person gets you one step closer to selecting the perfect college for you. You’ll get to experience on-campus student life, meet with faculty, chat with current students and get all your questions answered by admission staff.
3 Ways to Get the Most Out of DECA Month
November is here, and that means it's time for DECA Month! Here are three ways to get the most out of your DECA experience in November.
