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March Madness and Marketing: Why the Tournament is a Masterclass in Engagement
From viral social media moments to billion-dollar sponsorship deals, the March Madness tournament offers DECA students a masterclass in real-time marketing, emotional storytelling and capitalizing on cultural moments.
From DECA to National Brand: Abigail Goddard’s Journey
Meet Abigail, a DECA member who turned challenges into business opportunities. Through DECA, she learned how to take ideas sparked by real-life problems and shape them into ventures.
Congratulations to the 2025-26 Invest Real World Ready Challenge Winners
DECA Inc. and Invest are excited to announce the winners of the 2025-26 Real World Ready Challenge.
5 Takeaways from the IBM "Teaching AI With Confidence" Webinar
DECA and IBM team members recently sat down for a free webinar on practical ways to connect classroom learning to real careers and help students use AI thoughtfully, responsibly and creatively.
DECA's 2026 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2026 DECA Advocacy Campaign.
Advisor Best Practice Spotlight of the Week: Jaclyn Tannazzo
Farmingdale DECA discovered that the key to sustainable fundraising was already within their community - through a strong partnership with their local Chamber of Commerce.
Case Study of the Week: Learning About Money Markets
Step into the role of the marketing manager at Local Bank, a bank located in a city of 40,000 people. The bank president wants you to create an informational flyer about money markets and the bank’s current promotion.
You’re an Association Officer! Now What?
Whether you’re stepping into your role as an association officer right away or preparing to begin soon, you are about to embark on a journey that will shape your leadership skills, how you see yourself and your potential.
Philanthropy with Flair: FUNdraising Your Chapter Will Love
The most successful DECA fundraisers are interactive, meaningful and enjoyable for members. When fundraising is both fun and purposeful, chapters gain both financial support and a stronger community atmosphere.
Breaking the Glass Ceiling: Why Women in Business Must Keep Going
Through organizations like DECA, young women gain the confidence, skills and resilience needed to pursue leadership and continue the work of creating more equal opportunities in business.
Consumers Leaning into St. Patrick’s Day in 2026 as Holiday Spending Climbs
Consumers have been upping the ante on St. Patrick’s Day lately, with more coming out to celebrate over the past several years. Read on for more about plans for this year’s St. Patrick’s Day celebration, spending and more.
How Gen Z is Reshaping the Workforce
For decades, the workplace followed a familiar formula, but as Gen Z enters the workforce, that formula is rapidly evolving. Raised in a digital-first world, Gen Z is reshaping how companies hire, manage and retain talent.
Social Media Trends to Watch in 2025
As we enter 2025, now is the perfect opportunity to set goals for your chapter's social media account and predict what will happen across social media platforms.
Add Collegiate DECA to Your Winter Break
Winter break offers the perfect opportunity to get some extra rest, unwind and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.
Case Study of the Week: Ethics in Supply Chain Management
Step into the role of the chief operations officer at Style Fresh, a leader in the fashion industry. The CEO wants you to make a supply chain decision after analyzing risks involved with maintaining a relationship or finding a new supplier.
Case Study of the Week: Collecting Guest Feedback for New Property Features
Step into the role of the director of development for Gallivant Inn, a hotel chain with over 1,000 locations in the United States. The vice president wants you to put together a plan to gather feedback from hotel guests.
Building a Professional Network Through DECA: The Path to Success
While navigating today’s competitive professional landscape, cultivating meaningful relationships and establishing a network of industry contacts is invaluable. DECA provides a powerful platform for building a professional network for students.
Steps to Success: 4 Strategies to Elevate Your DECA Competitive Event Presentations
As a Collegiate DECA member, competitive event presentations are a big deal. The following tips will help you learn how to level up your DECA presentations and prepare for presentations you could be doing in your career.
How Can I Grow My CDECA Chapter?
Recruitment is not only about spreading the word about your DECA chapter but also about consistency and approachability in your methods. Read on for a couple of ideas on how to do this!
Announcing the Collegiate DECA 2024 Virtual Case Simulation Competition Winners
This year, over 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!
Case Study of the Week: Comparing Operational Opportunities
Step into the role of a merchandising specialist for Galaxy Pet, a retail chain specializing in pet food, products and services. The director of operations wants you to compare operational opportunities for the retailer in airports across the nation.
Connections First: A Hospitality Guide to Acing Interviews and Job Searches
In hospitality, putting people first is the cornerstone of success. You’ll stand out as a top candidate by building authentic connections with your interviewers and emphasizing your passion for service.
How Collegiate DECA Shapes Careers: Member Testimonials
Collegiate DECA equips students with essential skills that lead to successful careers. Members can quickly learn invaluable knowledge through competitive events and business education while cultivating lasting friendships.
How to Enjoy the Fun Aspect of Collegiate DECA
While Collegiate DECA is meant to prepare college students to become emerging leaders and entrepreneurs, it also brings exciting opportunities to have a good time together. Learn different ways members can enjoy their time as a student member.
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The Importance of Culture
Whether your chapter has been around for ten years or you're just starting out, it's important to be intentional about creating culture. As your DECA chapter jumps back into the school year, consider how this interview can apply directly to your chapter's culture.
Watch Now: Membership Has Its Perks
Learn how active participation in DECA is more than just competitions and role plays. It's networking, leadership development, community engagement, team building, educational conferences and more.
Key Steps to Winning in DECA
Winning on an international stage requires perseverance, dedication and passion. My journey with DECA began with high hopes but initial failure. However, I didn't let this deter me.
Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.
SBE Instructional Units and Lesson Plans for Advisors
As an advisor, DECA provides you with a powerful array of tools and classroom resources that you can integrate into classroom instruction and help build the framework for your SBEs business plan.
One Diamond: August 2023
Check out what you missed on the August 2023 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.
The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.
Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.
Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.
Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.
Watch the #CDECAICDC 2024 Promo Video
Get the edge at the biggest event of the year – The Collegiate DECA International Career Development Conference hosted in Austin, Texas on April 20-23, 2024.
