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Case Study of the Week: Creating Incentives for Use of Reusable Cups
Step into the role of the promotional director for Morning Brew, the largest coffee shop chain in the nation. The director of corporate responsibility wants you to design a promotion that will increase the use of reusable cups from 2% to 5% in the next year.
UW-Green Bay Hosted a Regional Conference
The University of Wisconsin-Green Bay Collegiate DECA Chapter hosted its first-ever regional conference this November. It was a huge success with over 70 attendees, four guest speakers and five schools.
High School vs. College Intro Business Classes
Are you looking to further your education in business? Here are my takeaways as a current student at an AACSB-accredited university that took three years of business courses in high school.
Congratulations to DECA's 2022-2023 Chapter Campaign Winners
Congratulations to the chapters who got the edge this year by participating in DECA’s membership and chapter campaigns!
Case Study of the Week: Recruiting Teens for Summer Jobs
Step into the role of human resources manager for Boardwalk Eats, a restaurant chain with 15 locations, all on popular coastlines. The owner of the chain has asked you for advice on how to best market employment opportunities to teenagers.
10 Business, Marketing and Hospitality Trends to Watch in 2023
Are you looking to get the edge in your next DECA role-play? Brush up on the top business, marketing and hospitality trends that companies will be watching in 2023.
Workshops for the Leaders of Tomorrow
Want to learn how your DECA Chapter can prepare your members for their future careers by expanding upon their personal and professional skills? Read about Cypress Bay High School’s Career Development Project and how they prepare emerging leaders at the bay!
Five Ways to Survive Mid-Term Season
When mid-term exams are mixed with the mid-year slump, it tends to create problems regarding productivity and motivation, while also experiencing burnout. Here are five easy ways to help you survive the mid-term season!
Be Consistent with Core Values
The "Be Consistent with Core Values" episode features Steve Holmes, the Non-Executive Chairman of Wyndham Worldwide & Wyndham Destinations.
Case Study of the Week: Declaring Dividends
Step into the role of the controller of a publicly traded company called, Textron, Inc. The vice president of finance will be presenting information to the board of directors and needs your input.
SCCC DECA Attends the New York Experience Conference
Students from SCCC DECA attended DECA's New York Experience for a once-in-a-lifetime trip to New York City. The trip was full of exciting learning experiences about different aspects of marketing, business, entrepreneurship, hospitality, and finance.
POB DECA Is Stronger Together
One amazing aspect of DECA is supporting causes that positively impact the community and change the course of people's lives. Throughout the month of October POB DECA partnered with Stacy's Warriors, a local breast cancer charity, to raise over $9,000.
Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville
Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.
4 Strategies to Elevate Your DECA Association or Chapter Brand
A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.
From Small Chapter to Big Impact
Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!
How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll
Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.
Go The Extra with the Collegiate DECA Membership Recruitment Toolkit
Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!
Case Study of the Week: College is Expensive!
Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.
DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Go The Extra with the Collegiate DECA Leadership Passport Program
Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.
Case Study of the Week: Investing in Smart Carts
Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.
Extra, Extra! Write All About Your DECA Experience
Whether it’s tips and tricks from your first competition experience or an impressive membership recruitment campaign, your DECA experience is worth sharing! Not sure where to start? Discover why you should submit, what to submit and how to submit your DECA story in this article.
Behind the Booth: How to Run an Impactful DECA Recruitment Table
Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.
Download the 2025-2026 Collegiate DECA Guide
The Collegiate DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, learn about virtual challenges and access competitive event guidelines.
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Blacksburg DECA's September Soiree Is a Success
In early September, Blacksburg DECA hosted its first annual "September Soiree" for potential members, including current marketing students and students enrolled in a marketing class next semester.
Case Study of the Week: Peacocks on Board?
Step into the role of customer relations at Star Crest Airlines. Star Crest Airlines offers over 900 domestic flights daily and prides itself on its number one ranked customer service.
Accepting Differences: Adding LGBTQ+ Inclusivity into Your Leadership Style
Tuesday, October 11, is National Coming Out Day. To many, this may be just an ordinary Tuesday, but for LGBTQ+ individuals, this is a day of celebration for being yourself—no matter how you identify. This article is the perfect stepping stone to help educate yourself and get the edge in an inclusive leadership style!
Get the Edge on Your Personal Essay
Around this time of the year, thousands of seniors panic and stress over their personal essays with the hopes of getting into amazing universities. Having been through the process myself, here are a few tips I have received that can help you enhance your story and put your best foot forward in the application process!
DECA Announces a New Partnership with Chick-fil-A
DECA is thrilled to announce a new partnership with Chick-fil-A! The partnership will focus on connecting local Chick-fil-A Operators with DECA chapter advisors, DECA members and chartered associations
Case Study of the Week: In-house Wellness Opportunities
Step into the role of director of human resources for Mitchem Designs, a small graphic design firm. The owner of the company has asked you to recommend low-cost options for an in-house employee wellness program.
8 Top Tips to Ace the Career Fair
The career fair is your unique shop window and a perfect opportunity to launch your career. But they can be daunting, especially if you haven’t prepared properly. Here are eight top tips to ace the career fair, courtesy of Stephanie Ruiz, Head of Career Services at the international hospitality school Les Roches.
An Advisor's Perspective: The Benefits of Operating an SBE
Operating a School-based Enterprise (SBE) can be an enormously rewarding experience and offers a great opportunity for DECA members to learn practical business skills and prepares them for college and careers.
North Paulding DECA's Annual Tailgate Recruitment Social
What is a social? A social is where NPHS DECA as a chapter, gets together outside of school hours for an interactive activity/game planned by our officer team. This is a great way for our chapter to come together and create a lasting memory!
5 Steps to Start a School-based Enterprise
School-based enterprises (SBEs) are effective educational tools to prepare students for college and career readiness. Are you ready to get started? Follow these five steps to bring an SBE to your school.
Syosset DECA Gets the Edge with Massive Membership Growth
Syosset experiences a 75% increase in membership, making them one of the largest chapters in New York. They are preparing for competition and can’t wait to Get the Edge!
Top 5 Leadership Podcasts to Listen to this International Podcast Day
As emerging leaders, we’re always looking for new ways to learn and grow into our leadership styles. These are five podcasts that I have gathered through my own listening or that other DECA leaders have recommended to me.
