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Key Steps to Winning in DECA
Winning on an international stage requires perseverance, dedication and passion. My journey with DECA began with high hopes but initial failure. However, I didn't let this deter me.

Case Study of the Week: Staying Connected after an Acquisition
Step into the role of the owner of Honeysuckle Faire. After 20 years of growing Honeysuckle Faire, you decided it was time to exit the company. Executives at Spring Made have offered you four options to stay connected to Honeysuckle Faire once the acquisition is final.

New SBE Instructional Units and Lesson Plans for Advisors
As an advisor, DECA provides you with a powerful array of tools and classroom resources that you can integrate into classroom instruction and help build the framework for your SBEs business plan.

The #DECAATTProject Provides Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Join the New DECA Advisor Monthly Chats
Need help getting started as a DECA chapter advisor? Join our monthly New Advisor Chats! Each month will focus on a new topic designed to help advisors with one to three years of membership.

Case Study of the Week: Determining Payback Period
Step into the role of the financial analyst for Red Shield Insurance Company. The vice president of finance has hired you to perform an analysis and determine the payback period for a potential investment.

Increase Sales and Cultivate Customers with a Successful Marketing Campaign
In today's fast-paced and highly competitive business landscape, a successful marketing campaign can boost brand awareness, generate leads, increase sales and cultivate a loyal customer base. However, achieving such success requires careful planning, strategic thinking and a deep understanding of your target audience.

Watch the #DECAICDC 2024 Promo Video
Experience the difference at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Anaheim, California, on April 27-30, 2024.

Case Study of the Week: How to Bring Tourists to Cats?
Step into the role of director of marketing for Prairie Town Cat Sanctuary. The executive director wants you to determine how to integrate better customer service practices to increase the number of daily visitors.

Watch Now: DECA's 2023-2024 Membership Video
Get ready to Experience DECA! Check out DECA's 2023-2024 membership video to help your chapter show why the DECA experience is one of a kind during recruitment.

Case Study of the Week: Digital Deals to Gain New Customers
Step into the role of director of client relations for Digideals. The president wants you to choose one or two business types and then create a marketing plan that will be presented to the businesses to persuade them to partner with Digideals.

DECA Talks: Success Is Impossible Without Failure
Success and fulfillment are not straight lines. Success is impossible without failure. Isaac will show you that regardless of where you are in this organization and no matter how you define success, DECA can start you on your life’s ultimate power trip.

Case Study of the Week: From Corporate Apartment to General Lodging
Step into the role of director of brand management for Pathways Property, a corporate apartment building that contracts with businesses in the area to provide temporary housing for employees relocating to the area.

The Value of Summer Employment
There are many valuable takeaways from summer employment. Summer jobs can reinforce your soft skills, build your comfort zone and lead to expanding your professional network.

Case Study of the Week: Diversity in Holidays
Step into the role of director of human resources at Healthy Smiles, a regional chain of dentistry clinics with 40 locations. The president wants Healthy Smiles to be ethical and has asked you to determine how to best serve all employees.
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Stacy Oakley: Ecosystem Builder in Action
Celebrate Teacher Appreciation Week by learning about DECA Advisor Stacy Oakley. She is more than just an educator; Oakley is a connector, an investor in the lives of her students, past and present, and an ecosystem builder in action.

Get to Know Your Collegiate DECA Executive Officers
During this year's DECA ICDC in Orlando, DECA members selected the leaders that will serve during the upcoming school year. As they prepare for the next year, discover more about who they are and where they come from.

Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Case Study of the Week: Designing Pricing Strategies
Step into the role of general manager at Office Cleaning Professionals, a company that provides contract cleaning service to businesses in the community. The owner of the company wants you to introduce new pricing incentives that will result in clients paying all fees upfront rather than monthly.

Download ICDC 2023 Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's 2023 Collegiate and High School International Career Development Conferences.

Fidelity In 30: Picking A Stock
Stocks are a little like, well, socks. There are so many kinds to consider, you might be wondering how to pick one. You can start by looking for what you geek out on, a company that makes something you love, then unravel what they do.

Case Study of the Week: The Need for Professional Development
Step into the role of an administrative services assistant at Midtown Technical College. A co-worker has asked you why it’s important to take advantage of the company’s professional development opportunities.

DECA Announces the 2023-2024 Membership Theme: Experience the Difference
Not all experiences are created equal, and DECA is one of a kind! When you become a member of DECA, you’re one step closer to making your college and career dreams a reality.

DECA Inc. Honors 2023 Outstanding Service Award Recipient, Dr. Jeffrey Victor
DECA Inc. congratulates the 2023 recipient of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
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Finish Strong, Start Stronger: Carrying This Year’s DECA Lessons into the Future
It’s time to reflect on all you’ve accomplished—and more importantly, what you’ve learned. As summer begins, you’re presented with an opportunity: to take those lessons and use them to fuel what’s next.

Case Study of the Week: Redesigning All-Star Weekend
Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.

Download ICDC 2025 Certificates and Competitor Performance Reports
Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports
If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Case Study of the Week: Creating a Ring of Champions
Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.

Farewell from Your 2024-2025 High School Division Executive Officers
As we bid farewell as your 2024-2025 High School Executive Officer Team, we want to thank you for trusting us throughout this term. Because of you, we were able to #BeTheOne.

Congratulations to the 2025-2026 Marriott Foundation Curriculum Grant Recipients
Congratulations to the following chapters selected to receive the VBC–DECA Hotel Challenge Curriculum Grant provided by the J. Willard & Alice S. Marriott Foundation.

DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE
DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.

Case Study of the Week: Incentive to Return to Office
Step into the role of the director of human resources for Smart Venture. The president would like you to examine the current total rewards system and create an incentive for employees to return to working in the office.

Collegiate DECA Competitive Event Draft Topics Announced for 2025-2026
Get a head start on the 2025-2026 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.

Congratulations to the Top Teams in the 2025 Non-competitive Stock Market Game
DECA Inc. is pleased to announce the top teams in the 2025 Non-competitive Stock Market Game, administered by the SIFMA Foundation.

Previous Collegiate DECA ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past Collegiate DECA International Career Development Conferences.