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Pitch Decks: Your Questions Answered
New for the 2025-26 school year, six competitive events will replace the previously required 10-page written paper with a 20-slide pitch deck. Check out this article for answers to questions about the change to Pitch Decks.
Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors
As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.
In the Judge's Mind: What Makes You Stand Out in Your DECA Role-play
Go beyond the official rubric to reveal the unwritten expectations of role-play judges to hear from several experienced judges about the details that separate the solid role-plays from the unforgettable ones.
Advisor Best Practice Spotlight of the Week: Katrina McDowell
Discover how High Plains Technology Center advisor Katrina McDowell is engaging members in marketing management through the Woodward community.
Congratulations to the 2025 Competition University Chapter Climb Challenge Winners
Competition University and DECA Inc. are thrilled to announce the top three teams of the 2025 Competition University Chapter Climb Challenge!
The DECA Drop Episode 2: Personal Branding & Networking
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!
Case Study of the Week: Marketing a Cruise of the World
Step into the role of the marketing manager for Lantern Cruises, the largest cruise line brand by revenue. The director of marketing wants you to develop a marketing plan that will sell spots on the Platinum World Tour cruise.
Getting Into the Giving Season
From food drives, service events, or acts of kindness within their own schools, members have the opportunity to use this time of year to positively impact their community while living out DECA's mission of leadership and service.
The Power of Ethical Consumerism: How Gen Z Is Redefining Brand Loyalty
For decades, businesses have relied on catchy slogans, sleek packaging and competitive prices to capture the hearts of consumers. But for Gen Z, such aesthetics aren’t enough to win long-lasting faithfulness.
Making Connections Count: Networking Tips for Power Trip and Beyond
Networking can open doors to new friendships, leadership opportunities and future career prospects. Here are a few ways to make those conversations count this fall.
Power Up Your Experience in Arlington, VA
Whether you're from Arlington, TX, Arlington Heights, IL, or anywhere in between, here are seven ways you can make your mark in Arlington, Virginia, at the Ultimate DECA Power Trip.
Ready, Set, Go The Extra: #DECAMonth 2025 is Here
With so much happening, there is no shortage of ways to show your DECA pride during DECA Month. Here's how to get involved by participating in the #DECAMonth Social Media Challenge!
Case Study of the Week: Helping Teens with Financial Goals
You are to assume the role of a financial counselor that works with teenagers. You will be meeting with a client to discuss a personal spending plan that will help meet the client’s financial goals.
3 Ways to Make New DECA Members Feel Welcome
Joining DECA can be a rewarding experience for members who decide to get involved. However, just because someone registers as a member, doesn’t mean they automatically start taking advantage of all that DECA has to offer.
Your Guide to Exploring Austin During Collegiate DECA's Engage Conference
The Texas Collegiate DECA officers have put together a list of local favorites for Collegiate DECA members to check out while in Austin for Engage this November.
3 Ways to Sharpen Your Leadership Decision-making Skills
Have you recently taken on a new leadership position? While many perks come with the role, more responsibility often means increased pressure to make the best possible decisions.
Case Study of the Week: Market Research Needed for Wild Fair Amusement Park
You are the director of community relations for Jumbo Entertainment, a company that owns and operates two amusement parks.
Case Study of the Week: How to Best Invest Resources in a Successful Start-up
You are the partner of an entrepreneur that started Gleam, a mobile app that provides car washing services at customers’ homes or places of work. The entrepreneur is unsure how to best use the additional funding.
Maximizing Your Leadership Passport
Collegiate DECA’s Leadership Passport Program is your one-way ticket to Maximize your Momentum this year! The recipients of these awards will receive recognition during the International Career and Development Conference.
Case Study of the Week: Promoting a High School Swim Team to Local Youth
You are to assume the role of a marketing consultant hired by the South Creek High School Swim Team. The athletic director has hired you to develop methods to promote the swim team to young swimmers at the South Creek Community Pool this summer.
School is in Session: Keys to College Success
Attending college can be the most exciting time of your life, but it comes with a unique set of challenges. Check out these three tips to make your transition easier.
Case Study of the Week: Accounting Software Applications at Gator Guides, LLC
You are to assume the role of an accounting software consultant hired by Gator Guides, LLC, a swamp tour company. The owner wants you to prepare a chart of accounts as the initial software implementation project and also make recommendations related to accounting software applications.
Maximize Your First Week: Tips for Preparing for a New Semester
In colleges and universities around the globe, students are gearing up for the start of a new semester. Take these tips to the classroom to maximize your first week!
Case Study of the Week: Creating a New On-Boarding Process
You are to assume the role of human resources specialist at Corbin & Associates, a financial consulting firm. The director of human resources has asked you to explore a new concept during the employee onboarding process.
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The Impact of Non-Competitive Members
The second part of our Non-Competitive Member DDO series tackles how these members can benefit Collegiate DECA as a division. Not only can these members lead, but they can serve as a foundation for building a better chapter community and beyond.
How to Recruit Non-Competitive Members
When talking about DECA, students are often told about competitions and conferences. However, the Collegiate division's main focus is on career-building. Learn how to communicate the benefits non-competitive members can get by joining Collegiate DECA.
DECA Month: The Collegiate Way
November is DECA month, a month members look forward to celebrating together. While many participating members are high school students, this article will help guide College students in joining in the fun: The Collegiate Way.
Things to Do in Minneapolis During Collegiate DECA Engage
With so much to do in Minneapolis, Engage 2024 attendees can make the most of their downtime by exploring the local favorites. Whether you’re into art and history or want to try some amazing food, Minneapolis has something for everyone.
The New Collegiate DECA Chapter Map
Are you curious if your current or future college campus has a Collegiate DECA chapter? Look no further than our Collegiate DECA Chapter Map, which gives you a glance at the over 200 institutions our division calls home.
Making the Most of DECA Month
DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.
From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.
Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.
5 Tips for Conquering DECA’s Corporate Challenges
Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.
A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte
The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!
Top Reasons to Attend Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.
Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.
