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Introducing the 2026-27 DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
DECA Announces Competitive Event Topics and Updates for 2026-2027
Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.
2025-2026 IMPACT Program Winners Announced
The IMPACT Program has five categories for recognition: Advocacy, Community Outreach, Innovations, Membership and Partnership Outreach.
DECA Honors Advisors for 40 Years of Service at 2026 ICDC
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding service to the organization's mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
U.S. Army Awarded Over $15 Million in Scholarships to DECA Members
Army ROTC has annually participated at the International Career Development Conference as an exhibitor, provided mentors, judged competitions, shared remarks on leadership and awarded millions in college scholarships.
Congratulations to the 2026 DECA ICDC Competitive Event Champions
Congratulations to the 2026 DECA International Career Development Conference competitive event champions!
Congratulations to the 2026 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
DECA Honors Top 10 Chapters Worldwide for 2025-2026
The top 10 DECA chapters received recognition on stage during the Grand Opening Session of DECA's 2026 International Career Development Conference in Atlanta, GA, on Saturday, April 25.
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DECA Celebrates Four Milestone Years of Service with Valued Partners
This year at the International Career Development Conference in Atlanta, GA, DECA celebrated incredible milestones with four of our valued partners: MDA, The NRF Foundation, Vector Marketing and Spirit Box.
DECA Members Break Decade-Long Record by Raising Over $200,000 for MDA
In honor of this incredible achievement, DECA recognized the top 25 fundraising DECA chapters and the top three fundraising DECA associations at the Grand Opening Session of the 2026 International Career Development Conference.
DECA Members and Business Partners to Showcase a Future-Ready Workforce
The 80th annual DECA International Career Development Conference (ICDC) takes place April 25–28 in Atlanta, welcoming more than 26,000 high school students, advisors and business professionals from around the world, making it the largest conference in DECA’s history.
Case Study of the Week: Rules on Employee Dating
You are to assume the role of human resources director for Couch Games, an independent developer of multi-platform and mobile video games. The president of the company has asked you to recommend a workplace procedure regarding staff dating.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2021-2022 academic year that received recognition during Collegiate DECA's International Career Development Conference in Baltimore, MD.
Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.
Case Study of the Week: Great Success leads to Big Decisions
You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.
Marriott's Apoorva Gandhi to Keynote Collegiate DECA ICDC 2022
DECA is pleased to announce Apoorva Gandhi, Vice President, Senior Vice President, Multicultural Affairs, Social Impact and Business Councils at Marriott International, Inc., will deliver the keynote during the 2022 Collegiate DECA International Career Development Conference Grand Opening Session.
4 Steps to Better Budgeting
“Where did all my money go!?” If you find yourself asking that question at the end of every month or in the days before your next paycheck, it’s time to get your budget in shape. Don’t have a budget? No problem! It’s easy to get started.
Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Congratulations to DECA's 2021-2022 Scholarship Recipients
DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.
Collegiate DECA 2021-2022 Leadership Passport Program Recipients
Congratulations to the 2021-2022 Collegiate DECA Leadership Passport Program recipients!
Most Recent Articles
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Using DECA to Strengthen Your College Application
DECA is a toolkit, one that prepares you not just for business, but for life. The same skills you’ve built through DECA can make your college applications stronger, more genuine, and more reflective of who you really are.
Falling for Fundraisers: How to Make Your Autumn Events a Success
Autumn presents numerous opportunities to unite your chapter and engage with your local community. With teamwork, preparation and a creative mindset, your next fall fundraiser can be your best one yet!
The Psychology of Spirit Week: Why School Pride Works
Spirit Week is a real-life look at how connection, motivation and emotion drive people to take action! But what exactly makes it work? It all comes down to psychology, and it is the same kind of thinking that great marketers and leaders use every day.
Case Study of the Week: The Perks of Student Banking
Step into the role of a banker at Capital Bank. A new customer wants to know more about the bank’s student banking account.
Beyond the Glass: How DECA Competition Builds Real-World Leadership
From competition to chapter leadership, here’s how DECA gives members the tools to think on their feet, take initiative and make an impact in their schools, communities and future careers.
A Month Full Of Memories: How to Prepare for DECA Month's Social Media Challenge
DECA Month is filled with engagement, spotlights and celebrations for everything related to DECA. Here are some tips and tricks on how to dominate the DECA Month Social Media Challenge before November begins.
Marketing the Marketers: Student Spotlights
Marketing is how chapters share their stories and connect with people beyond their own schools. Behind every post, video and campaign is a team of students who work hard to bring their chapter’s ideas to life.
Leadership That Lasts: How to Keep Growing Throughout the Semester
Whether you are helping a classmate or taking on a new challenge, each day is an opportunity to grow into a stronger leader. Here are four ways you can continue developing as a leader this semester.
DECA and Piper Sandler Complete 50th Semi-Annual Survey
DECA and Piper Sandler completed the 50th semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences among more than 10K teens across the U.S., with an average age of 15.7.
Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. Throughout November, members reflect on their favorite DECA memories, take part in DECA's programs and showcase the many reasons they love being a DECA member.
DECA Welcomes College Board as Strategic Partner
This collaboration will combine DECA’s focus on emerging leaders and entrepreneurs with the College Board’s expertise in developing programs that promote career and college readiness.
Case Study of the Week: Designing Album Cover Art
Step into the role of a marketing communications consultant. You have been hired by the manager of the folk-rock band Kingsley, to create branding for their upcoming debut album.
