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Partners

American Marketing Association (AMA) Associate in Marketing Management Certificate Now Available

Feb 9, 2026

The AMA Associate in Marketing Management Certificate validates the marketing skills DECA students possess, signaling to colleges and employers that they’re prepared for what’s next. Learn how to gain access.

Case Study of the Week

Case Study of the Week: Spot The Weaknesses

Feb 9, 2026

Step into the role of an accounting auditor hired by Operation Care, a local nonprofit organization. The chair of the board of trustees wants to increase accounting controls and has asked you to review current controls, report weaknesses and make recommendations.

Career Insights

The "Dupe" Economy: Strategy or Sabotage?

Feb 6, 2026

The "dupe" economy is a tricky two-sided idea. While it makes trends accessible to everyone, it also challenges the brands that invest time and money in innovation. In this article, explore the pros and cons of the "dupe" economy.

Chapter Strategy

CTE & CTSOs 101: The Basics (But Better)

Feb 6, 2026

CTE gives you a massive head start and crucial exposure with real-world skills, industry-level gear and the kind of experiences that make a resume stand out. Let’s dive into why these acronyms are so crucial!

Compete

Beyond Repetition: Mastering Preparation for DECA Competitions

Feb 5, 2026

Preparation is the most important factor for success in competition! While many competitors repeat practice tests and role-plays in hopes of earning high scores, true preparation goes beyond practicing over and over again.

Compete

Words of Wisdom: Pieces of Advice From DECA Advisors

Feb 5, 2026

Chapters across the nation are preparing for one of the most exciting times of the year. To better understand these key elements, we asked DECA advisors in Florida DECA District 8 for advice they would give to members.

Leadership

From Vision to Verity: How to Stay Consistent with Your 2026 Goals

Feb 5, 2026

As we begin February, many New Year’s Resolutions fade into wistful aspirations instead of life-changing habits. Here are some of my favorite tips for keeping consistent when the New Year’s sparkle wears off.

Chapter Strategy

Tips for Small Chapter Growth

Feb 5, 2026

Although new chapter obstacles often felt insurmountable, every successful chapter begins in the same position. Here is a quick guide to help your DECA chapter prepare for future success!

Career Insights

2026 is the New 2016? How a Meme Redefined an Artist and a Culture

Feb 5, 2026

If culture moves in cycles, then 2026 is pressing rewind. A growing nostalgia for the mid-2010s is redefining how brands market, how artists resurface, and how Gen Z defines cultural identity.

Partners

Participate in the Non-Competitive Stock Market Game Session

Feb 5, 2026

The SIFMA Foundation is offering a non-competitive DECA Stock Market Game running from February 9 through April 16, 2026. This is a great opportunity for students to test out the simulation and prepare for the Fall's Stock Market Game ICDC qualifier. 

Career Insights

More Than Football: The Business Strategy Driving the Super Bowl

Feb 5, 2026

Beyond the touchdowns and the trophies, the Super Bowl has evolved into a billion-dollar experience and is a significant example of sophisticated marketing and business operations worldwide.

Conferences

Choose Your ATL Adventure: DECA ICDC 2026 Attraction Ticket Options

Feb 3, 2026

After your DECA ICDC activities have wrapped for the day, explore all that Atlanta has to offer. The city is simply alive, always evolving and raising the bar on one-of-a-kind experiences you’ll be talking about for years to come!

Case Study of the Week

Case Study of the Week: Expanding Into Fashion Accessories

Mar 9, 2026

Step into the director of marketing for Kosport, a brand of backpacks that are sold at various retailers across the country. Kosport has been making backpacks for over 60-years and is the most well-known brand for school-use backpacks.

Conferences

Apply to Join the Collegiate DECA ICDC Content Creation Team

Mar 2, 2026

Are you attending Collegiate DECA ICDC in Louisville this year? Well, we have the perfect opportunity for you. Apply to join the Collegiate DECA ICDCContent Creation Team!

Case Study of the Week

Case Study of the Week: Transitioning Due To Ethics

Mar 2, 2026

Step into the role of a small business owner that runs Pets for You, a pet shop that sells dogs, cats, rabbits, hamsters, gerbils, guinea pigs, snakes and fish. You began Pets for You 20 years ago. As a lifelong pet lover, you wanted to start a business that would help connect people and pets with forever homes.

Career Insights

Exploring Air Force Careers: From Enlisted Paths to Becoming an Officer

Mar 1, 2026

The U.S. Air Force offers flexible career pathways. Students can gain real-world experience, earn college degrees while serving and grow into leadership positions, building a career that evolves with their goals over time.

Spotlights

Celebrating Trailblazers for Women's History Month

Mar 1, 2026

Women’s History Month honors the achievements of women through determination, innovation and leadership. In this article, we focus on a few stories of female trailblazers who made significant career advancements and shaped their industries.

Leadership

Mindset Matters: How Positivity Fuels DECA Success

Mar 1, 2026

Being positive, even when life throws everything at you, helps you navigate the challenges. This article breaks down the power of positivity and how it can be leveraged throughout life, especially in DECA.

Chapter Strategy

Fuel the Journey: Fundraising Your Way to Collegiate ICDC

Mar 1, 2026

Getting to CDECA ICDC takes support. Fundraising is the key to turning your hard work into reality. It builds leadership, strengthens your chapter and connects you with your community.

Spotlights

Congratulations to the Collegiate DECA Chapters of the Month

Feb 25, 2026

This year, everyone is excited to Go The Extra, and we’re excited to see how you do it! Read more about each Chapter of the Month and what makes them stand out on campus.

Conferences

Introducing the Collegiate DECA ICDC 2026 Keynote Speaker

Feb 24, 2026

DECA is pleased to announce that Charles Clark will deliver the keynote during the 2026 Collegiate DECA International Career Development Conference Grand Opening Session.

Compete

UW-Whitewater Collegiate DECA’s “DECA Deep Dive” Sessions

Feb 24, 2026

UW-Whitewater Collegiate DECA’s “DECA Deep Dive” sessions give members extra time beyond regular meetings to practice case studies, work on projects and get feedback from peers. It is where preparation turns into confidence.

Career Insights

From Idea to Impact: How to Find the Next Big Business Idea

Feb 23, 2026

Successful business ideas are built by solving real problems. Learn how observation, trend analysis and validation can help Collegiate DECA members turn simple ideas into impactful ventures.

Leadership

Why Leadership in College Organizations Matters

Feb 23, 2026

College organizations often help students get connected on campus, but leadership within those organizations fosters a level of growth difficult to find anywhere else. Leadership teaches you how to carry responsibility even when challenges arise.

Most Recent Articles

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Compete

4 Presentation Tips to Help Your Wow Your Judge

Mar 1, 2016

The difference between a good case study presentation and a great case study presentation is the delivery of the content you’ve created.

Compete

Tips for Taking DECA Exams

Jan 25, 2016

Doing well on the exam not only means you could make it on stage at your association conference, but you could also move on to the International Career Development Conference! Follow these three steps to do your best!

Compete

DECA Goes Lean in Entrepreneurship

Jul 28, 2015

DECA will begin using new terminology and outlines in many of its Entrepreneurship Events.

Compete

5 Tips for Taking On the DECA Competition

May 6, 2015

Hear how one member took advantage of their ICDC experience to gather competition tips from other international competitors.

Compete

Competition Tips from ICDC Qualifiers

Apr 7, 2015

Ever wondered how students who compete at ICDC do so well and make it to the international conference? We took to the halls of ICDC to find out! Here are some inside tips from competitors on how to best prepare for competition and make it to ICDC!

DECA News

Collegiate DECA Scholarship Recipients 2014-2015

Mar 23, 2015

Congratulations to this year's Collegiate DECA scholarship recipients.

DECA News

DECA Scholarship Recipients 2014-2015

Mar 23, 2015

Congratulations to this year's scholarship recipients.

Compete

Don't Get Flustered Over Your DECA Cluster Exam

Jan 9, 2015

Are you feeling flustered about your cluster exams? Though they are often overlooked, these exams can make or break your chance at winning in competition.

Compete

7 Tips to Help You Ace Your Role-play

Jan 9, 2015

Don't be scared of DECA role-plays! Instead, prepare for them with these awesome tips.

Compete

DECA's Written and Prepared Events Support Project-based Learning

Sep 1, 2014

DECA advisors are first and foremost, classroom teachers. DECA’s written and prepared events are used by advisors as authentic learning experiences to help students learn and develop skills outlined in the curriculum.

DECA News

DECA Scholarship Recipients 2013-2014

Mar 31, 2014

Congratulations to the DECA members and advisors who received scholarships this year!

Compete

3 Things to Think About When Prepping for Competition

Dec 3, 2012

The unique ideas and presentations that each student brings to the competition keep me coming back to judge. Judges take great pride in witnessing the time and dedication DECA members invest in bettering themselves outside the classroom.