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Chapter Strategy

Register Now for the APSI + DECA Toolkit Webinar Hosted by College Board

May 7, 2026

DECA advisors have been asking about the AP/DECA “toolkit” that advisors will be able to access, not just to prepare students for the AP Exam in the Spring of 2027, but also to better prepare them for DECA competitive events.

Conferences

The 5 Messages Every DECA Member Should Send After a Conference

May 7, 2026

Sending thoughtful messages after a conference can turn brief conversations into lasting friendships, collaborations or professional relationships. Taking the time to send these messages strengthens your network and makes the most of the connections.

Conferences

The 2026 DECA ICDC Pin Economy

May 7, 2026

ICDC 2026 was buzzing with people trading, bargaining and searching for the pins that were gaining popularity in real-time. Some pins came in with “high value,” while others unexpectedly gained traction as word spread among students.

Compete

DECA Announces Competitive Event Topics and Updates for 2026-2027

May 6, 2026

Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.

DECA News

Congratulations to the Members that Achieved SBE Individual Certification

May 5, 2026

Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!

Conferences

DECA ICDC 2026 Post Conference FAQs

May 4, 2026

Find the answers to commonly asked post-ICDC questions about results, awards, photos, press releases, trophies and more, plus information on next year's conference.

Conferences

Announcing DECA's 2026 Conference Lineup

May 4, 2026

DECA has a full lineup of educational conferences for its members and advisors coming in the 2026 academic year and beyond. Check out where we're heading next!

Case Study of the Week

Case Study of the Week: A Kid Character On Social Media

May 4, 2026

Step into the role of the director of corporate communications for Orangey, a popular animated series for preschoolers. The president wants you to decide how to proceed on social media and develop a communications plan that will deliver a strategic message.

DECA News

DECA Announces the 2026-2027 Membership Campaign: Next Big Thing

May 1, 2026

Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.

Conferences

Previous ICDC Competitive Event Winners

May 1, 2026

Congratulations to the competitive event top performers from past DECA International Career Development Conferences.

College Success

How to Write a College Application Essay, the Pain-Free Way

May 1, 2026

Are college essays looming? Here’s how to write them the pain-free way… and maybe even have some fun while you do it.

DECA News

Introducing the 2026-27 DECA Executive Officer Team

Apr 28, 2026

Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.

Spotlights

Ensign College Mock Competition 2023

Feb 7, 2023

Ensign Collegiate DECA had a blast preparing for Utah's state conference during our mock competition. Getting together as a chapter to learn, build on each other's energy and make much-needed memories together.

Spotlights

How to Prepare Yourself on Competition Day: A Guide to DECA Glass

Feb 7, 2023

During competition, students challenge their business knowledge and skills with real scenarios to win over judges. You have what it takes to reach your goals, and by preparing yourself for competition day, you will set yourself one step ahead of your competition.

Case Study of the Week

Case Study of the Week: Adding Less Expensive Options at the Food Truck

Feb 6, 2023

Step into the role of an entrepreneur that owns three food trucks in a busy city of 300,000 people. The food truck business, Wing Love, sells chicken wings, French fries and cold beverages. The food trucks are placed in three busy neighborhoods: a college campus, a large park in the center of downtown and a mid-town neighborhood full of both households and businesses. 

Chapter Strategy

Unique Ways to Complete the Advocacy Campaign

Feb 1, 2023

February is CTE Month, meaning DECA members are out in the community, making it known how important Career Technical Student Organizations, or CTSOs, truly are! Chapters can complete the Advocacy Campaign before March 1st and show off DECA’s impact! Here are a few ways to stand out when completing the campaign.

Conferences

Social Media at DECA Conferences: Do’s and Don’t’s

Jan 30, 2023

This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.

Case Study of the Week

Case Study of the Week: Positive Working Relationships While Restructuring

Jan 30, 2023

Step into the role of the director of human resources at Ideal Technologies, a technology consulting firm with 100 employees. The president of the company has notified you of the upcoming restructuring of the company and wants you to suggest methods to prevent issues that may arise when the restructuring is announced. 

DECA News

Running for a Leadership Position

Jan 27, 2023

Leadership in DECA is an incredible opportunity that allows you to travel, connect and make a difference for years to come. However, it takes courage to be able to prove to both peers and strangers that you are the right person for the position. Whether it’s chapter, association or even executive office, here are the 3 top campaigning tips!

Conferences

Outperform the Norm: Collegiate DECA ICDC 2023 Keynote Announced

Jan 23, 2023

DECA is pleased to announce that Scott Welle, will deliver the keynote during the 2023 Collegiate DECA International Career Development Conference Grand Opening Session.

Case Study of the Week

Case Study of the Week: Dealing with Online Scams in the Travel Industry

Jan 23, 2023

Step into the role of the chief communications officer and director of customer relations for Journey, a travel booking website that provides airline and train ticketing, car rental services, and other travel needs. The CEO of the company wants you to develop a plan that will communicate a customer service scam to customers and Journey employees.

Compete

Standout Creatively in Prepared Events

Jan 19, 2023

Top-tier DECA competitors know to hit all the competition event indicators, but it’s those little touches that elevate a well-prepared presentation to a DECA glass-winning presentation. Color, typography, layout and that perfect personal touch are your secret weapons.

Career Insights

Interview with a CEO

Jan 16, 2023

In this interview, Lead4Change sat down with Tim Schurrer, CEO of David Novak Leadership Inc., to learn more about his career journey, "secret sauce" and future goals.

Case Study of the Week

Case Study of the Week: Mitigating Fraud

Jan 16, 2023

Step into the role of fraud manager for Edson National Bank (ENB). The director of the fraud department wants you to develop a training plan for new employees regarding credit card fraud.

Most Recent Articles

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Leadership

Influence with Informal Leadership

Sep 8, 2020

While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.

College Success

5 Tips for Your Freshman Year

Sep 2, 2020

Entering high school can be a nerve-wracking experience, but remember you're not alone! To help calm your nerves and ensure you start off on the right foot, follow these five tips for your freshman year.

DECA News

DECA Members Raise $7,000 Through the MDA Muscle Corp Program

Sep 1, 2020

DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.

Spotlights

Mountain View High School Virtual Recruitment

Sep 1, 2020

Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.

Chapter Strategy

10 Ideas for Collegiate DECA Freshman Recruitment

Sep 1, 2020

Collegiate DECA offers incredible opportunities for members, and every year dedicated officers aim to increase membership. However, it can be a struggle to think of new, creative ways to recruit new students. To help, explore these ten great ways to increase membership.

Chapter Strategy

How to Raise Your Membership to the #NextLevel

Aug 18, 2020

As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!

Chapter Strategy

Watch Now: The 2020-2021 Collegiate DECA #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with Collegiate DECA.

Chapter Strategy

Watch Now: The 2020-2021 #NextLevel Membership Video

Aug 11, 2020

This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.

Career Insights

Establishing Your Target Market

Aug 11, 2020

The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.

Chapter Strategy

3 Reasons to Start a School-based Enterprise

Aug 6, 2020

Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!

Career Insights

5 Tips to Take Your LinkedIn to the Next Level

Aug 5, 2020

Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.

DECA News

DECA Inc. Stands Against Racism in All Forms

Jun 12, 2020

We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.