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The Power of Marketing and Branding at Reedy High School
Rayyan Khan, a Marketing officer from Reedy DECA, the Texas DECA Chapter of the Year, emphasizes the importance of marketing and branding in building trust, fostering engagement and successfully managing a thriving chapter.

DECA ICDC 2025 Attraction Ticket Options
As your DECA chapter heads to Orlando for DECA’s International Career Development Conference, we’re here to make your experience as easy as possible! DECA is coordinating a package of attraction ticket offerings with many benefits.

Announcing DECA's 2024-2025 Chapter Campaign Winners
This year, an impressive number of chapters completed their campaign goals. Congratulations to all the chapters that participated in DECA’s Chapter Campaigns!

Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.

Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Be The One at the 2025 Sports and Entertainment Marketing Conference
Get ready to experience all Orlando offers at the 2025 SEM conference! Learn more about all SEM offers you and your future career through connecting with industry leaders, gaining hands-on experience and sharpening your competitive skills.

Foundational Skills for Competition
With district competition underway and association conferences approaching quickly, here are some essential skills for you to use during competition.

Celebrating Career and Technical Education: Top Resources for CTE Month
It’s never too early to start advocating for Career and Technical Education (CTE). With CTE Month around the corner, you can maximize your impact using the resources in this article.

Your DECA Playbook: How to Build a Winning DECA Resume
With the new year underway, it’s time to step up your DECA game. While competing and attending conferences are great, there are hidden ways to boost your DECA resume and build a winning game plan. Here’s how to level up and stand out this season.

Top 3 Tips for Running for Association Office
As association conferences approach quickly, so do association office elections. This article will provide three key strategies to ensure you stand out and shine bright when campaigning for a position in DECA’s association office.

Announcing DECA's 2025 Conference Lineup
DECA has a full lineup of educational conferences for its members and advisors coming in the 2025 academic year and beyond. Check out where we're heading next!

Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2025. Check out special deals and discounts.

Generation Z’s Buying Power is Reshaping Retail Trends and Revitalizing Malls
NRF’s Hot 25 Retailers list reflects the growing influence of Generation Z, and it likely won’t be the last list to do so. These retailers offer shoppers engaging experiences and curated events.

Three Hats, One Head: Balancing School, Work and DECA
Between classes, jobs and DECA, finding balance takes that extra effort. Here are four tips to help you effectively balance responsibilities and make the most of every opportunity!

How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Alumni: Tell Us Your DECA Story!
DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week: Luggage For Rent
Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Shop DECA FAQs & Answers
How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA and the NRF Foundation Celebrate 30 Years of Partnership
For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter
From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Building and Leading a Strong Officer Team
Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Stepping Into DECA: Lessons From My First Year
Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics
At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

Mastering Money: Why Finance Events Are Essential for DECA Members
Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.
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Managing Stress as a Small Business Owner
After six years as a small business owner and entrepreneur, I’ve adapted a few habits and philosophies that have helped me along the way. Here’s what I’ve learned.

Good Stress, Bad Stress: Find Your Sweet Spot
We all experience stress on a daily basis, but the amount we experience depends on how well we cope with the various stressors in our lives. Here are a few tips to help you identify good versus bad stress and find the perfect balance.

2020 DECA Pumpkin Contest Winners
Congratulations to the winners of DECA's Annual Pumpkin Contest! This year's contest had a record-shattering 530+ submissions from members all across the DECA world. The selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

November is Native American History Month
November is National Native American History Month. Here are three ways that you can celebrate.

Virtual College Search Tips for Finding Your Dream School
Whether you are doing initial research and creating your list of potential colleges or you are a senior getting ready to apply, this guide will help you find useful resources to aid you in your college application and decision process.

Top Tips to Stay on Top of Your To-Do List
Are you struggling to stay focused and get your work done? If the answer is "yes," then you are in the right place! Read on for five tips to help you stay on top of your to-do list during the school year.

Manage Your Tasks Like a Pro
Do you ever feel like you are racing against the clock to meet deadlines and complete assignments? If you struggle with procrastination, a task management plan will help you focus on the task at hand. A simple change in habits could make a gigantic difference!

Next Level Ideas for Your Virtual SBE
Our "new normal" involves six feet of separation, endless hand sanitizer and face masks. This is an opportunity for SBEs to "think outside the box" and realize long-term opportunities to add value to your existing business model. See how some SBEs have found ways to transform and keep their operations thriving.

Level Up Your In-Person or Hybrid SBE
Businesses both large and small have had to pivot to survive during the COVID-19 pandemic. Many of DECA's school-based enterprises have had to make adjustments to their business practices, channels and models. These SBEs have used creativity to adapt to the current environment to better function or remain partially open.

Wisconsin DECA’s Trick-or-Can: A Behind the Scenes Interview
Nate Jacobs, DECA's Central Region Vice President, caught up with Sam Fischer from Wisconsin DECA about one of the association's most popular community service events—Trick-or-Can.

Community Service: COVID-19 Style
If anyone knows how to participate in community service, it's DECA members! Even in the middle of a pandemic, we continue to create new, socially-distanced ways to impact our communities.

Get Ready for DECA Month in November
It's almost November, and you know what that means... DECA Month! All month long, we have the opportunity to share our favorite DECA memories with our friends, chapters and associations. We get to experience DECA all around the world right from the palm of our hands.