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Case Study of the Week: Supply And Demand Pricing
Step into the role of the owner of City Plowing, a small business that provides snow removal services. A new employee wants you to explain why non-contract pricing increases after a blizzard or ice storm.

Go The Extra: Tips from Previous Winners on Winning DECA Glass
DECA’s community has been essential in helping establish connections within competition and networking. Here are tips that are sure to help you chase your dream of winning DECA glass this year!

The DECA Drop Episode 3: Campaigning and Competition Season
Your 2025–2026 Executive Officer Team saw how podcasts were taking off and wanted to give DECA members the same kind of experience: a place to pick up tips, hear updates and get to know our team!

Congratulations to the 2025-26 MDA Disability is Diversity Challenge Winners
DECA and MDA are pleased to announce the winners of this year’s Disability is Diversity Challenge.

Congratulations to the 2025-26 Adobe Personal Branding Challenge Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Personal Branding Challenge!

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference
The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields.

Building Competitive Readiness: Sycamore's Mentoring Program
Structured mentoring programs, like the one implemented at Sycamore, can be applied by any chapter and have the potential to bolster member confidence, preparation and performance nationwide.

Why CTE and DECA Advocacy Matters
Each February, students and advisors raise awareness of career and technical education (CTE) by celebrating Career and Technical Education Month®. Learn how to get involved and earn recognition through DECA’s Advocacy Campaign!

Exploring the Minimalistic Branding Behind Miffy
Minimal branding has become popular now because it stands out, as most branding already has many elements. In this article, explore what makes the Miffy brand so great.

Resolutions to Results: How to Set and Achieve Goals
Resolutions are long-term goals that require planning, habits, positive and realistic thinking. In this article, you will learn how to set and achieve your personal goals to become your ideal version of yourself SMARTly!

From TikToks to Think Pieces: Choosing the Right Content Length
From TikToks to blog posts, how people consume content is constantly changing. For student marketers, knowing how to choose the right length is more critical than ever.

Case Study of the Week: Intergenerational Mentorships
Step into the role of the director of human resources for Square PR. The president of the company is concerned about the number of long-term employees retiring in the next several years and wants you to create an employee-development program.

Tips from the Pros: Career Advice from Former DECA Executive Officers
We caught up with some of DECA's former Executive Officers and asked them to share their top piece of advice for DECA members to succeed in their future careers. Here’s what they had to say.

Does It Matter?
Whether you are in high school, undergraduate studies or graduate school, it’s important to put your best foot forward and focus on your academic career.

7 Ways to Stand Out During an Internship
How do you ensure that you make your mark and become an intern that shines, even in a virtual world?
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Must-Have Mentors (and How to Find Them)
As a young professional, mentors are key for getting the guidance you need to grow in your career. But not all mentors are the same, and you’ll need more than one mentor type to get a well-rounded perspective on your career.

6 Tips to Take Your Networking Skills to the Next Level
LinkedIn profile? Check. Solid handshake? Check. You’ve got the basics down, but what else should you be doing to take your networking to the #NextLevel? Check out these networking tips known only to the pros and start building new connections!

Get into the Gap
If you’re one of the many students delaying or thinking about delaying college, here’s what you should know to have a productive and meaningful gap year or semester.

DECA Direct Magazine: What Comes Next?
As another year in DECA nears its end, it’s time to look forward to what comes next! Whether you’re preparing for college, seeking internships or getting ready to start your career, you’ll find the resources you need to stand out from the crowd.

Congratulations to the 2020-2021 Collegiate DECA Recognition Award Recipients
DECA Inc. announces the recipients of the 2020-2021 Collegiate DECA Recognition Awards.

Case Study of the Week: Laney Bee's Customer Service Send-off to the Competition
A rival store in the area will be closing its doors soon and the Laney Bee district manager decided that your store location will honor a rival company’s gift cards for 30-days.

Collegiate DECA 2020-2021 Leadership Passport Program Recipients
Congratulations to the 2020-2021 Collegiate DECA Leadership Passport Program recipients!

10 of the Most Influential Businesswomen of 2020
In celebration of Women’s History Month, we explore the top 10 most influential businesswomen from 2020.

5 Business and Leadership Books That Should Be on Your List
Throughout my academic career, I have found that a good book is hard to beat. I can honestly say that certain books have even changed my life—everything from basic tasks such as how I make my bed, to greater things like the way I think and process information.

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