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DECA Direct Magazine: Marketing Trends
The world of marketing is diverse and ever-changing. Keep up with the latest industry trends to stay at the top of your game, learn to market your chapter like a pro and get a behind-the-scenes look at careers in this exciting field.
6 Things to Start Doing Now to Land Your Marketing "Dream Job"
Do you have your sights set on a dream job in marketing? Read on for some must-do and next level actions you can take to build your network, skills and brand and start making your dream job a reality.
Maximize Your Chapter's Marketing with New Audiences
Check out these three under-tapped audiences that you should be targeting with your chapter’s marketing and some key ways to reach them.
The Best Marketing Career for Your Personality Type
Marketing careers are not one-size-fits-all, and the variety of career paths in marketing continues to grow each year. Read on to learn more about a few top marketing specialties and which might be best for your unique personality!
The Art of Storytelling
Whether we are competing, fundraising, socializing, serving or leading we are constantly telling a story—our DECA story. So, why not make your story the best it can be?!
Behind the Headlines with a P&G Communications Executive
Procter & Gamble Chief Communications Officer Damon Jones sits down with NRF Foundation All Access for “20 Questions.”
Announcing the 2020 Intuit Innovation Challenge Winners
The Intuit Innovation Challenge is a hands-on design thinking project, daring students around the globe to innovate for impact to help reverse the effect of global warming.
Top 10 Marketing Trends to Watch for in 2021
Looking for the latest trends and buzzwords to incorporate into your next role-play? DECA’s Competitive Events Specialist shares a look at what to expect in the new year.
Association Office: Is It Right for You?
Are you passionate about DECA and its members? Do you have what it takes to lead others? Then maybe you should consider running for an association office. Keep reading to find out whether or not this position is the right fit for you and what you can expect from it!
The Insider's Guide to Marketing Your SBE
If you want to attract new customers while maintaining a loyal base, you need to utilize cutting-edge techniques for your school-based enterprise. Here are some of our favorites shared by DECA advisors across the globe.
The Circle of DECA
As high school DECA members from different states, these alumni members never imagined they would come full circle to work for the same company, AT&T, and pass the baton by mentoring current high school DECA members.
Behind the Scenes at the MDA Telethon
MDA is giving DECA members an exclusive behind-the-scenes look at the creation of the MDA Telethon from a marketing and communications lens and shares how the show was collaboratively created.
How Collegiate DECA Shapes Careers: Member Testimonials
Collegiate DECA equips students with essential skills that lead to successful careers. Members can quickly learn invaluable knowledge through competitive events and business education while cultivating lasting friendships.
How to Enjoy the Fun Aspect of Collegiate DECA
While Collegiate DECA is meant to prepare college students to become emerging leaders and entrepreneurs, it also brings exciting opportunities to have a good time together. Learn different ways members can enjoy their time as a student member.
2024: A Year of Unprecedented Achievement in Collegiate DECA
This moment of reflection is not just about celebrating the past—it’s about channeling the momentum you have built to make these final months your most impactful yet in your journey to Be The One.
Be The One to Run for Collegiate DECA Executive Office
Serving the Collegiate DECA community is an honorable and exciting opportunity! Learn how your year as an executive officer can lead to professional and personal development while helping to grow our division one connection at a time.
Celebrate Entrepreneurship Month with Intuit for Education
Unlock your members’ entrepreneurial success! Celebrate entrepreneurship with real-world skills and first-hand learning for your students with Intuit's Entrepreneurial Finance curriculum.
From Aspiring Member to Association President
Like many students, I joined Collegiate DECA to develop my skills and connect with others. What I didn’t expect was how this organization would shape my future and allow me to serve as Oklahoma's Association President.
Case Study of the Week: Choosing the Right Channel
Step into the role of an entrepreneur who has created a line of all-natural haircare products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products.
Wayne State DECA Launches: A New Era for Student Leaders
Wayne State University proudly launches its DECA chapter, which is dedicated to empowering students with professional skills, networking and business experience.
Case Study of the Week: Spend, Spend, Spend!
Step into the role of a personal finance advisor. A new client is having difficulties saving and has asked you for help.
Comfortable Being Uncomfortable: WCTC Collegiate DECA's Mini-Golf Social
WCTC Collegiate DECA strengthened team dynamics through the chapter's Mini-Golf Social. Members can apply this experience to the workplace and Be the One in Collegiate DECA.
The Importance of Professionalism
Professionalism can differentiate you from others in your industry and set you at a competitive advantage, which could lead to promotions and raises. How you show up matters!
Case Study of the Week: Contingency Factors in Hiring
Step into the role of the human resources manager at Kid’s Castle Daycare, a daycare center located in a medium sized town. You must explain to the human resources intern why assessment and contingency factors are important in hiring employees at the daycare center.
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Case Study of the Week: Maintaining Customer Service During Peak Times
You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.
2021-2022 Virtual Business Challenge Round 2 ICDC Qualifiers
DECA congratulates finalist teams in the second round of the 2021-2022 Virtual Business Challenge (VBC) advancing to final competition during DECA's International Career Development Conference.
DECA Announces ICDC 2022 Concert Performers
DECA Inc. is pleased to announce that Judah & the Lion will headline the exclusive concert at the 2022 DECA International Career Development Conference in Atlanta, GA. The concert will also feature an opening act by JEVERSON.
An Inside Look at DECA's Sports and Entertainment Marketing Conference
DECA's Sports & Entertainment Marketing Conference was filled with laughs, screams and memories that will last a lifetime. Take a peek at what went down at this year's SEM Conference in Orlando!
Case Study of the Week: Adding an Iconic Brand to the Product Mix
You are to assume the role of the director of merchandising and branding for Memorial, a retail apparel chain with over 2,000 physical store locations. The senior vice president is considering partnering with a widely-known and iconic company, but wants you to first analyze the effect it would have on Memorial's product management.
Tips for Executive Officer Candidacy
Running for Collegiate DECA Executive Office can be an intimidating task. Here are a few tips to ensure your campaign is successful.
Meet 4 DECA Alumni Who Have Maximized their Momentum
Over its more than 75-year history, DECA has prepared more than ten million members for college and career success. Here's how DECA shaped the career paths of four alumni and advice they wish to share with current members.
Alumni Spotlight: Ramkishore Annachi
Ramki served as DECA’s Southern Region Vice President for the 2020-2021 academic year. He was an avid competitor from North Carolina who was fortunate to have the opportunity to serve at the chapter, association and executive levels of leadership.
Alumni Spotlight: Mackenzie Perez
DECA prepares emerging leaders and entrepreneurs to be college and career-ready, but what does that mean? I had the opportunity to meet with alumna Mackenzie Perez and discuss how DECA prepared her for college success.
Case Study of the Week: Clarifying Transactions for an Office Supply Company
You are to assume the role of the controller at Office Supplies Company. The vice president of the company wants you to clarify transactions.
Helping Students Find Hope and Discover a Successful Path Forward
Every day, teachers work tirelessly to encourage students who mention feeling disconnected from school or don’t find the curriculum materials useful or relevant. Schools are aiming to address this by providing students with more experiences to engage in real-world applications that help them tie their interests and skills to rewarding careers.
3 Tips to Conquer Competitive Event Exam Anxiety
Do you get nervous before taking an exam? With these three easy methods, you will be able to overcome your test anxiety and stroll into your classroom or competitive event feeling confident that you will ace that test!
