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Cultivate Your Chapter’s Culture
2020 is a year that has changed all of our lives. If your DECA chapter has experienced a decline in recent months, struggling to cope with virtual meetings and maintain engagement, your chapter culture may need a boost.
Discover Your DECA Leadership Style
There are hundreds of assessments to help you pinpoint your leadership traits, but the only one you need to take your leadership to the next level is the DECA Leadership Style Quiz.
Influence with Informal Leadership
While you may not have an official leadership title, you still have the ability to help take your chapter to the #NextLevel with your informal leadership influence. Read on to learn more about informal leadership and how you can use it to make this year a success for you and your chapter.
5 Tips for Your Freshman Year
Entering high school can be a nerve-wracking experience, but remember you're not alone! To help calm your nerves and ensure you start off on the right foot, follow these five tips for your freshman year.
DECA Members Raise $7,000 Through the MDA Muscle Corp Program
DECA members raised over $7,000 for the Muscular Dystrophy Association (MDA) this summer through the pilot MDA Muscle Corp Program. Twenty-one DECA members successfully completed the program and earned 40 hours of community service.
Mountain View High School Virtual Recruitment
Like for many chapters, this year’s DECA kickoff meeting was unique for Mountain View High School in Georgia. Even though the meeting was held through Zoom, the chapter still found a way to make it one of their best meetings yet.
How to Raise Your Membership to the #NextLevel
As we enter a new year, it's time to get excited about membership recruitment! We know this year is going to look different, so here are some tips for taking your recruitment efforts to the #NextLevel!
Watch Now: The 2020-2021 #NextLevel Membership Video
This is not just another year. This is the year we push our limits and set our sights higher than ever before. No matter what your dreams and goals for the future, propel yourself to the #NextLevel with DECA.
Establishing Your Target Market
The target market of your business is your ideal customer based on the product or services you are offering. Depending on the business, there may be more than one target market but it is important to establish your primary target market. In a School-based Enterprise, it might have teachers, parents, and students as your target market.
3 Reasons to Start a School-based Enterprise
Typically known as school stores, SBEs allow members to learn real-world marketing and business skills like selling, promotions and communication. Besides the personal benefits, here are three reasons to get started now!
5 Tips to Take Your LinkedIn to the Next Level
Are you new to the LinkedIn life, or maybe you're a highly experienced user? Either way, you can never know too many tips and tricks to guide you along the way. Read on for five tips that will help you make the most out of your experience and take your LinkedIn profile to the #NextLevel.
DECA Inc. Stands Against Racism in All Forms
We stand in solidarity with the Black communities – our members, alumni, partners and employees – in the fight against systemic racism and injustice.
Case Study of the Week: Great Success leads to Big Decisions
You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.
Marriott's Apoorva Gandhi to Keynote Collegiate DECA ICDC 2022
DECA is pleased to announce Apoorva Gandhi, Vice President, Senior Vice President, Multicultural Affairs, Social Impact and Business Councils at Marriott International, Inc., will deliver the keynote during the 2022 Collegiate DECA International Career Development Conference Grand Opening Session.
4 Steps to Better Budgeting
“Where did all my money go!?” If you find yourself asking that question at the end of every month or in the days before your next paycheck, it’s time to get your budget in shape. Don’t have a budget? No problem! It’s easy to get started.
Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Congratulations to DECA's 2021-2022 Scholarship Recipients
DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.
Collegiate DECA 2021-2022 Leadership Passport Program Recipients
Congratulations to the 2021-2022 Collegiate DECA Leadership Passport Program recipients!
Residential Property Management: Success Starts Here
With a career in the residential property management industry, you’ll get to learn on the job, earn bonuses, work your way up, receive training, and enjoy benefits such as consistent hours, health insurance, rent discounts, and more!
Case Study of the Week: Best Practices in Collecting Employee Feedback
You are to assume the role of the human resources specialist for Middle Town Hospital. The president of the hospital has asked you to determine an effective method to collect employee feedback.
Case Study of the Week: Maintaining Customer Service During Peak Times
You are the general manager of Waterfront Inn, a hotel property located in a popular beach town. The owner of the Waterfront Inn is concerned about the overwhelming nature of guest check-in.
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Case Study of the Week: Keeping a Business Relevant
Step into the role of the owner of Boards of Fun, a unique catering company that provides large charcuterie and grazing boards for events. Your business partner needs you to determine how Boards of Fun can remain relevant.
Enhancing Members' Skills at Mustang DECA
Mustang High School DECA hosted its first workshop of the school year with a special guest, Akash Patel. The workshop aimed to equip Mustang DECA members with essential skills for both professional settings and DECA competitive events.
Download the Collegiate DECA Engage Program
Get ready to gather with 200 Collegiate DECA members at Engage in Minneapolis! Download the conference program to view the complete agenda.
DECA Announces a New Partnership with Raising Cane's Chicken Fingers
DECA is thrilled to announce a new partnership with Raising Cane's Chicken Fingers! The partnership will focus on connecting local restaurants with DECA chapter advisors, DECA members and chartered associations.
Case Study of the Week: Dealing with Angry Parents
Step into the role of the recreation manager for Grant City Parks & Recreation, an organization run by the city. The director of youth sports wants you to address the ongoing issue of hostile parents at youth sporting events run by the organization.
Celebrate DECA Month this November
#DECAMonth is the ultimate celebration of all things DECA. From recalling your favorite DECA memories and completing chapter campaigns, to attending events and sharing your DECA story, November is all about the many reasons you love being a DECA member.
The 2024-2025 DECA SBE Individual Certification Exam Is Now Available
Members can achieve SBE individual certification through the successful completion of an online exam. This is a great opportunity for DECA members to add an additional level of recognition for their mastery of small business management instructional areas.
How to Use DECA Involvement to Strengthen Your Scholarship Applications
DECA enhances your chances of success with scholarship applications. Regardless of the type of scholarship you're applying for, capitalizing on your DECA experience will allow you to showcase that you are a well-rounded student.
Adobe + DECA Unlock Creative Career Pathways for Next-generation Talent
Through the partnership with Adobe, DECA members will learn creative and AI skills that will help them get ahead, and stay ahead, in today's job market. Adobe's new initiative helps DECA members build a competitive resume and learn the skills they need.
Major Moves: Unlocking Your Ideal College Fit
Choosing a college might feel like a big task, but don't worry – you're in the right place! The first step to finding a college that feels like home is knowing your options. Check out this article to find the type of college that helps you achieve your goals.
Navigating the College Application Process
The application journey starts well before you submit your application. As you explore where you would like to attend, be sure to ask yourself if the school you are focusing on feels right. If it does, take these tips as small guides to help you succeed.
Collegiate DECA Chapter Leadership Guidebook
The newly updated Collegiate DECA Chapter Leadership Guide is your "one-stop shop" for important resources and year-round information to help you Be The One in your chapter this year.
