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Reflecting on a Year of Leadership: Growth, Lessons & Gratitude
Take a moment to pause and reflect on your leadership journey this year. Read takeaways and tools to reflect on your year in DECA and recognize your achievements!
BE THE ONE at DECA ICDC in Orlando
Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.
Passing the Baton: Transitioning to a New Officer Team in DECA
Passing the baton to a new officer team in DECA is a crucial process to ensure a smooth leadership transition. By fostering collaboration and celebrating achievements, DECA chapters can maintain momentum and continue thriving under new leadership.
Case Study of the Week: Why Bother With a Warehouse Club Business Membership?
Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.
Introducing the DECA ICDC 2025 Keynote Speaker
DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 DECA International Career Development Conference Grand Opening Session.
DECA Announces the 2025-2026 Membership Theme: Go The Extra
As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.
Congratulations to DECA's 2024-2025 Scholarship Recipients
DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: Beyond the Regular Product Collection
Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.
Announcing the 2025 Invest Innovation in Action Challenge Winners
DECA Inc. and Invest are excited to announce the winners of the 2025 Innovation in Action: Driving Next Gen to Insurance Careers Challenge.
DECA's 2025 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2025 DECA Advocacy Campaign.
Case Study of the Week: WHO CARES ABOUT MY CREDIT SCORE?!
Step into the role of a financial advisor. A client does not understand why a credit report and credit score are needed to secure an automobile loan and needs you to explain.
What to Know About the Consumer in 2025
Last year, consumers proved their resiliency yet again, demonstrating a willingness and ability to spend in the face of inflation, higher interest rates and more. And looking ahead, consumers continue to face an uncertain environment.
Preparing for Your Future Career Starts Today
During the Ultimate DECA Power Trip, the Executive Officer Team attended the first ever DECA Workforce Development Summit. Members of DECA’s National Advisory Board gathered to discuss the future of employment and industry across the business world.
Case Study of the Week: Turning a Hobby into a Business
Step into the role of a small business consultant. You will meet with an entrepreneur to discuss the initial steps that must be completed or researched before the entrepreneur markets the new business.
Why Cross-cultural Fluency Is Among Today’s Most Sought-after Workplace Skills
As Head of Career Services at the international hospitality school Les Roches, Stephanie Ruiz has conversations every day with potential employers for students. She explains why these employers now place cross-cultural fluency among their most in-demand skills.
Congratulations to the Collegiate DECA 2022-2023 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.
DECA Fundraising: Thinking Outside of the Box
Interested in learning how your chapter can increase its fundraising events? Read about Cypress Bay DECA's largest fundraiser of the year—snack boxes—and the impact it has on the student body.
Case Study of the Week: Making a Splash with New Management
Step into the role of the marketing director for Bridge Town Pools. The new owner has asked you to communicate a change in ownership and commitment to service to former customers.
Case Study of the Week: Does a Retailer Live Up to Its Promise?
Step into the role of the director of brand management and company spokesperson for Pet Stop. The senior vice president has asked for you to analyze negative company press and determine if company policies need to be addressed or changed.
The Gray Zone: Resources to Foster Ethical Decision-Making Skills
Welcome to The Gray Zone—that hazy, murky space between black and white, right and wrong. MBA Research offers multiple opportunities to help your students understand that the business world includes many shades of gray. Enhance your instruction using our classic case studies, interactive video series, or both!
Start Now: 3 Tips to Build Your Chapter for Next Year
Class registration for the 2023-2024 school year will be here in a few short months! If your chapter is co-curricular, where you register for a class while being a DECA member, it is important to spread the word early to potential members coming to your school next year. Here are a few tips to help your chapter succeed in gaining new members.
Case Study of the Week: Customer Reviews for Custom Pottery
Step into the role of the owner of Custom Pottery, a small business located in a city with 300,000 people. An entrepreneurial consultant has recommended that you begin allowing and encouraging customer reviews.
Turn Your Business Idea Into a Reality
So, you’ve got an idea for a business. What next? Whether you want to start a technology company or a restaurant, there are 5 practical steps you can take to bring your idea to life and figure out the next steps.
Building Deep Customer Empathy to Solve Any Problem
Deep Customer Empathy creates shared understanding, insights and motivation to improve the lives of our customers. How do we gain this empathy? By observing people, their behaviors, patterns and environment first-hand, with a keen eye to their pain points and barriers to achieving their goal.
Most Recent Articles
View All ArticlesCase Study of the Week: To Open or Not to Open... on Sundays
Step into the role of general manager at Johnson Family Elite, a local automobile dealership that sells both new and previously-owned Elite vehicles. The owner of the local dealership is considering a change to the days the business is open.
2022-2023 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
One DECA: September 2022
Check out what you missed on the September 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.
Case Study of the Week: Strategies to Better Market Services to the Male Customer Base
Step into the role of a successful entrepreneur that introduced the product Boldly to the market. Boldly is a boxed hair dye kit that is sold online direct-to-consumers.
Leadership Conferences: Are They Worth The Hype?
Picture this: You’re traveling with your friends to a big city to learn from the best of the best while exploring your surroundings and yourself. Sounds too good to be true, but DECA makes it happen!
Get the Edge with Membership: 5 Ways to Recruit Members for Your DECA Chapter
As the new school year begins, so does a new year for DECA, which means countless opportunities to recruit new members! Recruitment can be challenging, but it doesn’t have to be impossible! Here are a few ideas to Get the Edge with your membership.
Case Study of the Week: Best Brand for Mixed-use Space
Step into the role of director of brand management guest relations for Weller International, a hospitality company that manages and franchises several brands of hotel properties. The senior vice president has asked you to determine which brands should be used in a new mixed-use project space.
An Innovative Way to Increase Member Engagement
Is your DECA chapter looking for a new and creative way to recruit members and increase member engagement? Learn how Cypress Bay DECA, the largest chapter in the world, uses "DECA Day" to retain current members and attract new ones!
Selling Collegiate DECA: Tabling Talking Points
Are you ready to recruit new Collegiate DECA members at your next tabling event? Follow this guide to craft responses to commonly-asked questions.
Collegiate DECA Tabling Tips for Your Campus Activities Fair
Tabling at events is a great way to recruit new members and share the amazing things that your Collegiate DECA chapter does with your campus community. Use these tips to boost your recruitment efforts to raise awareness of your chapter with prospective members.
You Do You: Choose Your Competitive Event
Do you aspire to attain some #DECAGlass in DECA’s Competitive Events Program this year? Set yourself up for success in DECA’s competitive events by using this two-fold method.
An Introduction to DECA Role-plays
If you are competing in an event with a role-play (Principles, Individual Series or Team Decision Making events), here are a few tips to help you get the edge this school year!
