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5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.

DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.

Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.

Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.

Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!

Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.

Make a Muscle with MDA this March
Are you looking to get more involved with MDA? Apply your leadership and entrepreneurial skills by participating in the 2025 MDA Shamrock Pinup Cause Raiser and impact families around the country.

Advocacy Day with Washington DECA
Recently, Washington DECA visited state representatives and senators alongside seven other CTSOs. We met with legislators to explain the personal impact of DECA and CTE on their lives and discuss issues about our specific geographical areas.

Case Study of the Week: Forming Strategic Relationships
Step into the role of the owner of Pet Slumber Party, a kennel that boards dogs and cats. Your business partner feels the business would benefit from supporting a local non-profit and wants your ideas on how to establish a relationship with a neighbor.

Establishing Local Partnerships with Men’s Wearhouse
Establishing local partnerships provides DECA members with valuable learning experiences, access to resources and opportunities for community engagement. In this article, Judy Busocker from Men's Wearhouse discusses her partnership experience with DECA.

Misconceptions: Human Resource Management
When I tell people I compete in Human Resource Management, they often think of employee conflict. While this is partially true, its not the only part. Understanding HRM involves holistically running successful businesses, not just solving trivial workplace problems.

The Big Game: The Economic Impact of the Super Bowl
The Super Bowl is much more than just another sporting event; it extends far beyond the stadium and allows for amazing growth opportunities for businesses and individuals alike, attracting tourists and fans for years to come.

Navigating the Path to Collegiate DECA Executive Office
Collegiate DECA Executive Office is an exciting opportunity to exercise your leadership skills and make a lasting impact within DECA. To help you navigate the campaign trail successfully, here are a few of my favorite tips and strategies.

3 Ways to Compete in College
College is your chance to thrive, not only through learning new skills and experiencing new views but also by tapping into the community around you. It’s the perfect place to find like-minded people eager to flex their skills with some healthy competition.

GCU Collegiate DECA Walks to End Epilepsy
Collegiate DECA GCU has historically participated in many charitable fundraisers and activities. We specifically target community service activities that support causes that affect our members and causes in which our members have a philanthropic interest.

DECA from a Law School Prospect
Although my trajectory does not lead me toward the traditional business landscape, I am grateful for the skills that DECA has helped me unearth and cultivate in preparation for my legal future.

Setting Sail as Southwest Minnesota Collegiate DECA's VP
My role as Vice President is not just a title; it's a personal commitment to inspire, guide and empower. Let’s set sail on this leadership journey and chart a course toward a future of collective achievement and prosperity.

The Role of Emotional Intelligence in Leadership
Learning business is not just about mastering financial acumen or strategic planning; it's about understanding the balance of human emotions that underlies every decision and interaction.

Case Study of the Week: Generational Inclusion in the Workplace
Step into the role of the director of human resources at the regional headquarters of First Trust Bank. The vice president wants your input on improving organizational culture and development with a team that includes four generations.

One Diamond: January 2024
Check out what you missed on the January 2024 #OneDiamond Call, hosted by Collegiate DECA's Executive Officer Team.

7 Retail Industry Predictions for 2024
Artificial intelligence’s influence continues to grow, consumers demand sustainable actions and the customer experience remains more important than ever.

Case Study of the Week: Adding Live-streaming as a Sales Channel
Step into the role of the owner of Ornamental, a small business that creates indoor and outdoor decorations. Your business partner wants you to add another sales channel and you must explain livestream shopping and how adding it would benefit the company.

Case Study of the Week: Justifiable Loans
Step into the role of a loan officer at Trust Bank. A customer has asked you to explain why certain loans are justifiable and others are not.
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Add DECA to Your Winter Break
Winter break offers the perfect opportunity to get some extra rest, unwind and reset for the second part of the year, but you don't have to take a break from DECA! Here’s a list of useful tips to keep you engaged and overcome any winter break boredom.

Case Study of the Week: Ethics in Supply Chain Management
Step into the role of the chief operations officer at Style Fresh, a leader in the fashion industry. The CEO wants you to make a supply chain decision after analyzing risks involved with maintaining a relationship or finding a new supplier.

Case Study of the Week: Collecting Guest Feedback for New Property Features
Step into the role of the director of development for Gallivant Inn, a hotel chain with over 1,000 locations in the United States. The vice president wants you to put together a plan to gather feedback from hotel guests.

Building a Professional Network Through DECA: The Path to Success
While navigating today’s competitive professional landscape, cultivating meaningful relationships and establishing a network of industry contacts is invaluable. DECA provides a powerful platform for building a professional network for students.

FinanceU: Money Talks
See how the FinanceU project leaders of Grayson County DECA are empowering their peers’ financial futures and helping them make informed financial decisions!

Steps to Success: 4 Strategies to Elevate Your DECA Competitive Event Presentations
As a Collegiate DECA member, competitive event presentations are a big deal. The following tips will help you learn how to level up your DECA presentations and prepare for presentations you could be doing in your career.

How Can I Grow My CDECA Chapter?
Recruitment is not only about spreading the word about your DECA chapter but also about consistency and approachability in your methods. Read on for a couple of ideas on how to do this!

Zurn Elkay Sustainable Water Drinking Challenge 2024 Winners Announced
DECA Inc. and Zurn Elkay are excited to announce the 2024 Sustainable Water Drinking Challenge winners. In this challenge, teams of 1-3 DECA members studied the clean/healthy drinking water solutions in their school system.

Stukent Social Media Marketing Challenge 2024 Winners Announced
Over 1,150 individuals participated in this year's Stukent Social Media Marketing Challenge. Students learned about audience targeting, content scheduling and promotion to drive product sales.

Announcing the Collegiate DECA 2024 Virtual Case Simulation Competition Winners
This year, over 100 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!

The 2025-2026 Collegiate DECA Executive Officer Candidate Guide is Now Available
Collegiate DECA's Executive Officer Candidate Guide is now available. Learn what it takes to become a candidate.

The 2025-2026 DECA High School Division Executive Officer Candidate Guide is Now Available
Do you have what it takes to serve as a DECA Executive Officer? Download this year's High School Division Executive Officer Candidate Guide.