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Case Study of the Week: How to Minimize but Not Eliminate Housekeeping Services
You are to assume the roles of the director of housekeeping services and the director of guest services for Hotel Labree. The general manager has asked you to determine how the hotel can implement guest personalized housekeeping services.
How to Effectively Pick a Study Abroad Program
Studying abroad can be the experience of a lifetime. Follow these five tips to effectively pick a study abroad program that's the best fit for you!
10 Business Trends to Watch for in 2022
The past year has gone by in the blink of an eye and 2022 will be here before we know it. That means it's time to brush up on the latest business trends to incorporate into your next DECA role-play or prepared event.
Spotlight on Western Region Leadership Conference Attendees
Western Region Vice President, Marisol Tanguma, caught up with four WRLC attendees who shared their thoughts on this year's event.
Case Study of the Week: An Auto Parts Store Wants to Engage with High School Students
You are to assume the role of marketing director for On Your Way Auto Parts, an automotive parts store with three locations. The owner of the business has asked you to determine how the stores can partner with local high schools to demonstrate social responsibility and receive a positive brand reputation.
Should You Run for Executive Office?
If you’re questioning whether you should apply to run for DECA executive office, ask yourself these five questions to help you decide.
Lyman Hall DECA Gets in the Spirit
Lyman Hall DECA got involved in the town's fiftieth anniversary powderpuff game by making and marketing spirit buttons for students, staff and community members.
Naperville Central DECA Virtually Hosts Guest Speaker Jake Dunlap
Naperville Central DECA virtually hosted businessman and entrepreneur Jake Dunlap as he shared tips, tricks and experiences about the business world.
Case Study of the Week: Unsecured Data in a Child's Teddy Bear
You are to assume the roles of director of customer relations and director of public relations for BuddyCloud, a company that manufactures and markets stuffed toys for children that have unique cloud-based technology. The president of the company has asked your team to analyze a recent security breach, determine how to proceed and write an official statement from the company.
How to Maximize Your District Conference Experience
It is time to Maximize the Momentum of Your District Conference! Here are some ways that you can get the full experience of your district conference.
How to Get Your Share of DECA Scholarships
With $200,000 in DECA scholarships available, it's important to master your application. Use these tips to help you get started!
UWEC DECA Hosts Halloween Social
On October 25, the University of Wisconsin-Eau Claire DECA hosted a Halloween social.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
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Comfortable Being Uncomfortable: WCTC Collegiate DECA's Mini-Golf Social
WCTC Collegiate DECA strengthened team dynamics through the chapter's Mini-Golf Social. Members can apply this experience to the workplace and Be the One in Collegiate DECA.
The Importance of Professionalism
Professionalism can differentiate you from others in your industry and set you at a competitive advantage, which could lead to promotions and raises. How you show up matters!
Case Study of the Week: Contingency Factors in Hiring
Step into the role of the human resources manager at Kid’s Castle Daycare, a daycare center located in a medium sized town. You must explain to the human resources intern why assessment and contingency factors are important in hiring employees at the daycare center.
Be the Entrepreneur of Your Life
You don't need to start a business to be an entrepreneur. You can become the entrepreneur of your own life, navigating your personal and academic journey with the same creativity and determination that business leaders use to innovate and succeed.
Power Trip: Dining Options in Charlotte
Whether you crave international ingredients, something spicy or comfort food that reminds you of your childhood, you will get your fill at the Ultimate DECA Power Trip in Charlotte.
Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week
This November, Global Entrepreneurship Network will celebrate 17 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.
Case Study of the Week: Putting an End to Skiplagging
Step into the role of the director of operations for Jetstream Airlines, an airline based in the United States with scheduled service to over 100 destinations in the United States and to 5 other countries.
Scholarship Success: 6 Essential Strategies
Scholarships are a powerful way to fund your college education, but standing out with so many applicants can be tough. Here are six strategies to increase your chances of scholarship success.
Using Data in Your Fundraising Efforts
Integrating data into your DECA chapter’s fundraising efforts can lead to successful campaigns. By understanding your audience, setting goals and utilizing the organization's direct impacts on your members, you can maximize your fundraising potential.
Boost Your Chapter’s Success with Local Business Sponsorships and Donations
By building connections and showing businesses how their support can directly impact Collegiate DECA members, you can create lasting sponsorships and encourage donations that fuel your chapter’s success.
Fundraising: Advancement Office and Alumni Engagement
Explore how you chapter can collaborate with the Alumni Engagement and Advancement Offices on your campus for resources and ways to set up a financial account to raise crucial funds for your Collegiate DECA chapter.
Turning Small Fundraisers into Success
While raising funds for an event or cause can be difficult, there's always an opportunity to make it a success. Here are some tips on how to turn a small opportunity into a successful one.
