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Case Study of the Week: Rewarding Customers While Increasing Sales
Step into the role of promotional director for Premiere Purchase, a consumer electronics retailer. The senior vice president has asked you to plan a special event exclusively for top-tier Premiere Points members that will result in an increase in sales.
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Non-Traditional SBE's: Unique Locations
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to unique learning locations.

SCCC DECA Brings Joy to Local Nursing Homes
For Halloween, Saline County Career Center DECA held an event for members dedicated to decorating pumpkins for local nursing home residents in a community service activity.

Small Businesses and the Costs of Hyper-Personalization
What does hyper-personalization mean for small businesses with limited resources to invest in AI-powered hyper-personalization technologies? MBA Research helps us explore this year's Business Operations Research competitive events topic.

Join the Educator's Entrepreneurship Playbook Webinar Series
In November, Intuit will celebrate entrepreneurship with a new webinar series: The Educator's Entrepreneurship Playbook. During this series, we will explore what entrepreneurship is, how we teach it and what our students hope to learn.

Announcing the Winners of the 2022 DECA Pumpkin Contest
Congratulations to the winners of DECA's Annual Pumpkin Contest! With an impressive 500+ submissions from members all across the DECA world, the selection process was not easy, but the members have voted and we are excited to announce the top three winners in each category!

Case Study of the Week: A Lifelong Career in the Lodging Industry
Step into the role of the general manager at Hugo Inn – Capitol City, a full-service hotel and conference center. The district manager wants you to prepare a short presentation about different job opportunities in the lodging industry for a local career fair.
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Non-Traditional SBE's: Printing and Engraving
School-based enterprises usually emerge in response to an identified need in the marketplace for a particular product or service. These two gold-certified, non-traditional SBEs are switching things up by providing their schools access to printing and engraving shops.

From a Handshake to a Helping Hand: Connecting with Community Professionals
Stepping into a conversation with a professional can be intimidating, but with five key steps, you can create a connection that goes from an introductory handshake to a long-term career helping hand.

One DECA: October 2022
Check out what you missed on the October 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.
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Sauk Rapids-Rice DECA's First Officer Induction Ceremony
Sauk Rapids-Rice DECA hosted its first successful officer pinning and induction! The event consisted of professional headshots, music, dinner, a formal presentation of the executive council and the induction of all other junior officers.

The New DECA SBE Individual Certification Exam Is Now Live
DECA members can achieve an SBE individual certification through the successful completion of an online exam. This is a great opportunity for DECA members to add an additional level of recognition for their mastery of small business management instructional areas.

Be the Entrepreneur of Your Life
You don't need to start a business to be an entrepreneur. You can become the entrepreneur of your own life, navigating your personal and academic journey with the same creativity and determination that business leaders use to innovate and succeed.

Calling All Entrepreneurs: Celebrate Global Entrepreneurship Week
This November, Global Entrepreneurship Network will celebrate 17 years of helping millions of people unleash their ideas to start and scale new businesses through Global Entrepreneurship Week.

Case Study of the Week: Putting an End to Skiplagging
Step into the role of the director of operations for Jetstream Airlines, an airline based in the United States with scheduled service to over 100 destinations in the United States and to 5 other countries.

Scholarship Success: 6 Essential Strategies
Scholarships are a powerful way to fund your college education, but standing out with so many applicants can be tough. Here are six strategies to increase your chances of scholarship success.

Using Data in Your Fundraising Efforts
Integrating data into your DECA chapter’s fundraising efforts can lead to successful campaigns. By understanding your audience, setting goals and utilizing the organization's direct impacts on your members, you can maximize your fundraising potential.

Boost Your Chapter’s Success with Local Business Sponsorships and Donations
By building connections and showing businesses how their support can directly impact Collegiate DECA members, you can create lasting sponsorships and encourage donations that fuel your chapter’s success.

Fundraising: Advancement Office and Alumni Engagement
Explore how you chapter can collaborate with the Alumni Engagement and Advancement Offices on your campus for resources and ways to set up a financial account to raise crucial funds for your Collegiate DECA chapter.

Turning Small Fundraisers into Success
While raising funds for an event or cause can be difficult, there's always an opportunity to make it a success. Here are some tips on how to turn a small opportunity into a successful one.

How to Leverage Your Experience with LinkedIn
A professional image is crucial for anyone looking to network or land a job. What is the key to utilizing a platform such as LinkedIn as a tool to expand your presence? Here, you can learn tips to leverage your profile to land the next opportunity.

Giving Back with Servant Leadership
Embracing servant leadership and prioritizing community service has a positive impact on your DECA chapter in many ways. Integrating these principles into your leadership practices ensures that your chapter makes a meaningful difference in the community and beyond.

3 Things You Need to Do to Get a Job During Winter Break
If you're aiming to secure a job during winter break, now is the time to act. By tailoring your resume, leveraging Collegiate DECA networks, and engaging with industry professionals, you can set yourself apart from other applicants.

Investing in Collegiate DECA Alumni and Professional Membership
Membership within Collegiate DECA isn’t just for students and advisors. We also welcome alumni and business community members to join in the fun of our division. Learn more about how to invest in alumni and professional members.
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From the Desk: Member Tips on Ways to Be the One
Be the One isn’t just a theme; it’s a reminder of our goal as DECA members. In this article, hear tips from our members on how to embody this year’s theme during competition season!

Exploring the Emerging Leader Series Academies
Competition is not the only way to attend DECA ICDC. You can also travel to Orlando, FL, as an attendee of an Academy. Check out this article to explore the different ICDC academies!

5 Ways to Lead Ethically in the Age of AI
As future business leaders, embracing AI while ensuring ethical practices is crucial. Here are five essential strategies for navigating AI in today's business world.

DECA ICDC: Beyond Competition
DECA ICDC 2025, hosted in the Sunshine State, offers much more than competition. Get ready to BE THE ONE by participating in opportunities such as the Emerging Leaders Series, College and Career Exhibits, pin trading and more.

Making the Right Choice: Narrowing your College Options with Confidence
As college decisions roll in, it becomes time to make a final decision based on where your academic future will take you. Here are some points to consider when making your difficult college decision.

Announcing the 2025 NAA Auction Marketing Campaign Challenge Winners
DECA Inc. and the National Auctioneers Association (NAA) are excited to announce the winners of the 2025 Auction Marketing Campaign Challenge.

Compete to Win $2,000 in the Collegiate DECA Sales Challenge
Showcase your world-class selling abilities in the Collegiate DECA Sales Challenge. Sponsored by Enterprise Rentals, the challenge is open to all members attending the 2025 Collegiate DECA International Career Development Conference.

Congratulations to the Adobe Food Truck Challenge 2024-2025 Winners
Adobe and DECA are thrilled to announce the winners of the Adobe Food Truck Challenge!

Case Study of the Week: Methods to Market Safety
Step into the role of the regional manager for Rental Car Academy. The regional vice president wants you to determine how to best market an optional yet important new service only for customers in the region.

Finance Cluster Exam Tips
Are you competing in a finance event? If so, you will need to take the Finance Cluster Exam. Some tips for doing well include avoiding getting stuck on questions, using background knowledge, using the process of elimination, studying key terms, and taking practice tests.

Crucial Content: The Value of a Strong Social Media Presence
With CTE month here again, advocacy is at the forefront of many DECA members’ minds. February’s advocacy activities are undoubtedly positive, but advocacy should be prioritized all year, and perhaps the easiest way to do so is to have a strong social media presence on a chapter level.

A Step-by-Step Guide on How to Ace Your Case Study
Are you looking for ways to improve your case study before Collegiate DECA ICDC? Check out this step-by-step guide to learn how to ace your case study!