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Chapter Strategy

Behind the Booth: How to Run an Impactful DECA Recruitment Table

Aug 7, 2025

Your DECA recruitment booth is your chapter's initial impression. Learn how to develop a captivating booth, tell your story authentically and turn interest into enrollment. This guide contains the essentials of what exactly works to get prospects to pause, listen and sign up.

Partners

DECA Receives $20,000 Community Grant from Taco Bell Foundation to Support Local Youth

Aug 7, 2025

The Taco Bell Foundation is awarding a record-breaking $28 million in Community Grants in 2025 – marking the first year that DECA has been selected as a grant recipient.

Chapter Strategy

Watch Now: DECA's 2025-2026 Membership Video

Aug 5, 2025

Check out DECA's 2025-2026 membership video to help your chapter show students why joining DECA empowers members to Go The Extra.

Conferences

Watch the #DECAICDC 2026 Promo Video

Aug 5, 2025

Go The Extra at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Atlanta, GA on April 25-28, 2026.

Chapter Strategy

The 2025-2026 SBE Chapter Certification Guidelines are Now Available

Aug 4, 2025

The SBE chapter certification guidelines and competition guidelines for the 2025-2026 school year are now available.

Chapter Strategy

Go The Extra with 2025-2026 Chapter Campaigns

Aug 4, 2025

The 2025-2026 DECA Chapter Campaigns are here to help you GO THE EXTRA! Participating in the chapter campaigns encourages DECA members to engage with their community and grow membership.

Case Study of the Week

Case Study of the Week: Can Posh be Swag?

Aug 4, 2025

Step into the role of the owner of Posh, a luxury portable charger for mobile phones. The director of sales wants you to choose a new sales channel that will increase sales but not damage the brand image.

Chapter Strategy

Prepping for a Record Year: Building Your Chapter’s Calendar with Purpose

Aug 1, 2025

If you want to lead your chapter to a record year, you need a calendar that covers competitions, community service, social events and everything in between. Here's how to build one that works.

Chapter Strategy

Go The Extra: High School Program of Leadership

Aug 1, 2025

The 2025-2026 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Go The Extra through advocacy, communications and membership engagement.

Chapter Strategy

How to Have the Best First Chapter Meeting

Aug 1, 2025

What’s the secret to having the best first chapter meeting of the year? Spoiler: it’s not free donuts. As we approach the start of a new school year, chapter officers need to hold an informative and engaging first meeting.

Career Insights

Taylor’s Version: A Masterclass in Branding, Loyalty and Business Strategy

Aug 1, 2025

This moment is a real-time lesson in business strategy, branding and consumer behavior. Here’s why Taylor Swift’s move matters to DECA members and what it teaches us about business and brand identity.

Chapter Strategy

Freshmen Are the Future: How to Spark Interest and Grow Your DECA Chapter

Aug 1, 2025

The key to gaining freshmen interest isn’t just handing them a flyer or discussing competition. It's about making them feel welcome, excited and connected. Here’s how to make that happen.

College Success

3 Reasons to Continue Your DECA Journey in College

Jun 15, 2021

The high school Class of 2021 had their DECA careers capped with virtual competition and virtual ceremonies. Thankfully, their DECA journeys don’t have to end there. Collegiate DECA allows graduates to continue their careers.

Career Insights

How to Maximize Your Summer Job or Internship Experience

Jun 10, 2021

From bagging groceries to working with your dream company, many students choose to use their free time during the summer to get a job. Using these tips, you’ll be able to maximize the experience you receive from holding such a position.

DECA News

DECA Announces the 2021-2022 Membership Theme: Maximize Your Momentum

May 7, 2021

Take your DECA membership to the fullest and get ready to Maximize Your Momentum in 2021-2022.

Spotlights

Missouri Governor Visits Saline County Career Center DECA

May 6, 2021

The DECA Experience. A nice reminder of why DECA has so many opportunities for students, even during a pandemic.

Partners

DECA and Piper Sandler Complete 41st Semi-Annual Survey of More Than 7,000 U.S. Teens

May 3, 2021

DECA and Piper Sandler completed the 41st semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 7,000 teens across 47 U.S. states with an average age of 16.1 years.

DECA News

Meet the 2021-2022 Collegiate DECA Executive Officer Team

Apr 22, 2021

Congratulations to the newly-elected 2021-2022 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.

DECA News

Collegiate DECA 2020-2021 Stock Market Game Session 2 Top Competitors

Apr 22, 2021

DECA congratulates the following top-ranking individuals and teams who participated in the second session of the Collegiate DECA Stock Market Game.

DECA News

DECA Honors Advisors for 40-45 Years of Service

Apr 20, 2021

The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.

DECA News

Meet Collegiate DECA's 2021-2022 Executive Officer Candidates

Apr 13, 2021

Meet the candidates hoping to serve as the leaders of Collegiate DECA for the 2021-2022 school year. You can learn more about the candidates on DECA Connect.

DECA News

DECA Inc. Reaffirms Its Commitment to Continue to Stand against Racism, Hate and Bigotry of Any Kind.

Apr 13, 2021

In light of the ongoing violence and discrimination against the Asian American and Pacific Islander community, DECA Inc. reaffirms its commitment to continue to stand against racism, hate and bigotry of any kind.

DECA News

DECA Scholarship Recipients 2020-2021

Mar 30, 2021

DECA is pleased to announce the 2020-2021 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: Insurance Needs for New Professionals

Mar 29, 2021

You are to assume the role of an insurance agent. You will be meeting with a new client that wants to know more about different types of insurance that would be beneficial.

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Chapter Strategy

Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships

Aug 1, 2024

DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.

Chapter Strategy

Engaging with High School Member Video Calls

Aug 1, 2024

Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.

Chapter Strategy

Selling DECA to New Members

Aug 1, 2024

Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.

Chapter Strategy

Be The One: High School Program of Leadership

Aug 1, 2024

The 2024-2025 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Be the One through advocacy, communications and leadership development.

Chapter Strategy

Middle School Mania

Aug 1, 2024

With a shared goal of expanding our membership, it's essential to tap into new opportunities among middle school students—the future enthusiasts of DECA. Here are some quick tips on recruiting future members from your local middle school.

Partners

#DECAATTProject 2023-2024: Impactful Mentorship Opportunities

Jul 29, 2024

Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Watch Now: Join Collegiate DECA Video

Jul 23, 2024

Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.

Spotlights

Pioneering Leadership: Ava Stacker's Trailblazing Role as GA DECA's VP of Marketing

Jul 5, 2024

Ava Stacker is the first student of South Fulton DECA to hold the VP of Marketing position on GA DECA's Executive Officer Team. This remarkable achievement highlights Ava’s outstanding leadership skills sets an inspiring example for aspiring young leaders across the state.

Conferences

Watch the #DECAICDC 2025 Promo Video

Jul 5, 2024

Be The One at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Orlando, Florida on April 26-29, 2025.

DECA News

Download the 2024-2025 DECA Guide

Jul 1, 2024

The DECA Guide provides all the information you need to have a successful year. Explore our learning programs, check out this year’s calendar, access competitive event guidelines and so much more!

Chapter Strategy

Three Strategies for Enhancing Communication in Leadership Teams

Jul 1, 2024

As we plan for the academic year, it is important to consider the team's dynamic. The goals that you and your team have lined up can’t be accomplished without successful communication, and it is vital to establish clear expectations early on.

Spotlights

What Does it Mean to BE THE ONE?

Jul 1, 2024

Every DECA theme has a hidden meaning that inspires emerging leaders worldwide. How can we dissect this year’s theme, BE THE ONE? What does it mean, and what mindset should we use to proceed with this upcoming year?