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How to Place a Custom Order with Shop DECA
Looking to personalize your DECA gear? The Shop DECA team has made creating and ordering custom merchandise for your chapter simple and easy.

Navigating Your College Decision: A Comprehensive Guide for High School Seniors
This comprehensive guide highlights important considerations for high school seniors that will equip and excite you for the next chapter of your life.

Go Virtual: A Guide to DECA's Online Events
The best part about DECA's online events? You don’t need a stage or a spotlight. With just your computer, you can take on some of DECA’s most dynamic challenges, test your business knowledge and even earn the chance to compete internationally.

Alumni: Tell Us Your DECA Story!
DECA Inc. is excited to launch a new platform for alumni to share their DECA stories, become future volunteers and get involved with their associations.

Case Study of the Week: Luggage For Rent
Step into the role of an entrepreneur looking to develop a new project. A friend has an idea for a new business but needs help developing it into a feasible venture.

Shop DECA FAQs & Answers
How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA and the NRF Foundation Celebrate 30 Years of Partnership
For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

Free College & Career Planning Resources from Encourage
DECA is excited to kick off another year of partnership with Encourage® - a free college and career planning program designed to help members explore life after high school.

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter
From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Building and Leading a Strong Officer Team
Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Stepping Into DECA: Lessons From My First Year
Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics
At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

How DECA Has Shaped My Leadership Journey
To any new DECA members, I encourage you to dive into the leadership opportunities that are available headfirst and soak in every moment. You will grow immensely and learn a great amount from your peers.

2025 Accounting Trends: Shaping the Future of Finance
The accounting profession is changing rapidly as we approach 2025 through a new lens. This year will be driven by the growth of technology and the need for sustainability.

Bridging Generations: My Journey with DECA as a Collegiate Member and Parent
Through DECA, I've gained valuable business skills as an adult student and deepened my connection with my son as we navigate our educational journeys together.

Don't Let Your Resume Freeze
The resume is a pivotal tool used in the interview process, so it is important to make sure that it is sharp and well-developed.

DECA Alumni Spotlight: Gautam Ajjarapu
DECA alumni are more than just former members—they are changemakers, innovators and leaders in their careers. In this article meet Gautam Ajjarapu, an alumni recently featured in the Forbes 30 Under 30 Class of 2025 for his work helping financial institutions worldwide.

Join the 2025 Collegiate Content Creation Team
Are you a Collegiate DECA member who loves to do content creation and marketing? Learn more on how you can join the Collegiate Content Creation Team today.

Case Study of the Week: Can Existing Customers Find New Customers?
Step into the role of the owner of Good Pet, an online company that sells premium pet treats. Your business partner wants you to develop a marketing plan that will help the company gain new customers.

Announcing the Collegiate DECA 2024-2025 Stock Market Game Session 1 Top Competitors
DECA congratulates the top-ranking individuals and teams who participated in the first session of the Collegiate DECA Stock Market Game.

Case Study of the Week: January and February are Slooooow!
Step into the role of the director of marketing for Jubilant Ranch, an extremely popular amusement park. The chief marketing officer wants you to choose one market to target for a promotion that would increase attendance in January and February.

Accelerate into Association Conference Season
As Collegiate DECA members begin the new year, members within chartered associations get ready to compete at their association conferences. Learn the important details on how to make the most of your association's Career Development Conference experience.

Preparing for Competition Season
As competition season approaches, dive into event samples, practice role-plays and make the most of DECA's sample exams to fine-tune your skills and master time management for the big day.

Bridging the Gap: How to Connect with High School DECA Members
Collegiate DECA benefits from bringing new members to our organization and having high school seniors join us upon graduation. Here are a few ways to help promote our division and ways to connect with the high school division throughout the year.
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DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.

Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”

4 Factors for College Matchmaking
Many DECA members will soon begin starting the college application process. While there are many factors that should influence your decision, here are four key factors you should consider when choosing which college(s) to apply to.

Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.

Earning DECA Glass: Online Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.

5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?

Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.

Rules to Live By: The Nature of Ethics
When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.

Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.

3 Ways to Handle Burnout
Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.

Case Study of the Week: Investing Money at a Bank
You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.

3 Ways to Celebrate a DECA Halloween
Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.