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Chapter Strategy

4 Tips to Elevate Your Chapter Meetings

Sep 1, 2024

As the new school year begins, look at these easy-to-implement tips to take your chapter meetings to the next level. With engaging chapter meetings, you can build your chapter’s recruitment and member involvement on your chapter’s journey to Be the One.

Chapter Strategy

SBE Tips & Tricks for Success

Sep 1, 2024

Are you running an SBE this year? Well, whether it is food or retail, this is for you. Keep reading to learn three quick tips on how to stay successful with your SBE this school year.

Case Study of the Week

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention

Aug 26, 2024

Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Compete

Compete in the DECA Stock Market Game

Aug 20, 2024

DECA members are invited to participate in the DECA Stock Market Game (SMG) which kicks off on September 9, 2024.

Case Study of the Week

Case Study of the Week: Promoting a Private Label Skincare Line

Aug 19, 2024

Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

Chapter Strategy

Be The One with Back-to-School Resources for Your Chapter

Aug 16, 2024

Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.

Spotlights

DECA Is For All

Aug 13, 2024

If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Spotlights

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX

Aug 13, 2024

Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

The New Wave of Marketing in Real Estate

Aug 13, 2024

The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Chapter Strategy

Watch Now: DECA's 2024-2025 Membership Video

Aug 13, 2024

Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.

Case Study of the Week

Case Study of the Week: Fighting a Dupe

Aug 12, 2024

Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Spotlights

Choosing Your Competitive Event

Aug 9, 2024

Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Chapter Strategy

Go The Extra: The Collegiate DECA Program of Leadership

Aug 1, 2025

Your Collegiate DECA Executive Officer team is excited to announce our 2025-2026 Program of Leadership. Focus areas for the Collegiate division include member engagement, member recruitment and leadership development.

College Success

Choosing Your Major: What Every College Freshman Should Know

Aug 1, 2025

Your major doesn’t define your future—but it can help guide it. Take your time, use your resources and lean on communities like DECA for insight and inspiration.

Chapter Strategy

Tips and Tricks for Collegiate DECA Member Recruitment

Aug 1, 2025

We’re so close to courses starting back up! That means it’s the perfect time to get ready to recruit new members who will join your DECA chapter on campus. Get ready to find some of the best students on campus to join.

Career Insights

Tips on Navigating an Internship

Aug 1, 2025

An internship offers valuable lessons that apply to nearly any industry. Whether you’re in tech, marketing or nuclear science, here are a few key takeaways to help you get the most out of the experience.

Partners

DECA Welcomes New Partners in Empowering the Next Generation of Leaders

Jul 28, 2025

Please join us in applauding our newest collaborators who are providing realistic insights into business and industry, and promoting meaningful, relevant learning for DECA members.

DECA News

Get to Know the 2025-2026 Collegiate DECA Executive Officers

Jul 16, 2025

During this year's Collegiate DECA ICDC in San Francisco, members elected the leaders who will serve during the 2025-2026 school year. As they gear up for an exciting year ahead, take a moment to learn more about the faces behind the blazers and the stories that brought them here.

Spotlights

How to Track Your Chapter’s Summer Goals Like a Pro

Jul 15, 2025

Summer is the perfect time to build momentum for your DECA chapter. Start small, stay organized, check in often and keep your purpose in focus to turn summer goals into real success when school starts.

Spotlights

Ingredients of Successful Chapter Leadership

Jul 15, 2025

Successful management for DECA depends on teamwork, roles, motivation, communication, flexibility, planning and leadership. These are the recipes for a successful team that can do incredible things and learn together.

Chapter Strategy

Innovative Advisors Wanted for DECA Advisor of the Week

Jul 9, 2025

Help DECA spotlight advisors from across the organization for their creative, original and effective best practices in their classroom and in their chapter.

Compete

Helping Your DECA Members Avoid Penalty Points: A Guide for Advisors

Jul 8, 2025

As DECA advisors, one of our crucial roles is helping student members navigate the technical requirements of written events. Use this article to guide your student members in avoiding common penalty point deductions.

Career Insights

Stand Out with Gratitude: Why DECA Members Should Embrace Thank-You Notes

Jul 1, 2025

Gen Z was a generation raised on texting, DMs and 24/7 connectivity. Sitting down to write a thank-you card might feel outdated or even awkward. But in the professional world, that’s exactly what makes it such a powerful move.

Chapter Strategy

From Idea to CDECA ICDC: A Step-by-Step Guide to Launching a Collegiate DECA Chapter

Jul 1, 2025

Starting a Collegiate DECA chapter might seem a lot at first, but with the right plan and the right team, it’ll become an exciting and rewarding journey. You’ll get to lead, compete, grow and build a legacy brand on your campus.

Most Recent Articles

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Chapter Strategy

Collegiate DECA Tabling Tips for Your Campus Activities Fair

Aug 30, 2022

Tabling at events is a great way to recruit new members and share the amazing things that your Collegiate DECA chapter does with your campus community. Use these tips to boost your recruitment efforts to raise awareness of your chapter with prospective members.

Compete

You Do You: Choose Your Competitive Event

Aug 30, 2022

Do you aspire to attain some #DECAGlass in DECA’s Competitive Events Program this year? Set yourself up for success in DECA’s competitive events by using this two-fold method.

Compete

An Introduction to DECA Role-plays

Aug 30, 2022

If you are competing in an event with a role-play (Principles, Individual Series or Team Decision Making events), here are a few tips to help you get the edge this school year!

Chapter Strategy

Top 5 Reasons to Join DECA

Aug 29, 2022

Looking for a reason to join DECA? Here are five of our favorite reasons you join your school's chapter.

Case Study of the Week

Case Study of the Week: Is It Truly STEM Approved?

Aug 29, 2022

Step into the role of the director of marketing and consumer affairs for Maple Company, a company that manufactures and markets toys for children aged 3 to 10 years old. The senior vice president has asked for your analysis and recommendation on indicating that a new toy is “STEM approved.”

Chapter Strategy

SBE Chapter Certification Guidelines Available Now

Aug 22, 2022

The chapter certification guidelines and competition guidelines for the 2022-2023 school year are now available.

DECA News

Intuit Empowers Students to Make a Positive Impact in Their Communities

Aug 22, 2022

When they signed up for Intuit’s Social Innovation Challenge, Sofia Broughman, Fluorine Tutelman and Sophia Bustos were prompted to think of ways to support underrepresented minority entrepreneurs and business owners.

Case Study of the Week

Case Study of the Week: Excessive Debt, Excessive Consequences?

Aug 22, 2022

Step into the role of a credit counselor. A client is seeking advice on personal finances. The client, after paying monthly needed household bills, has $500.00 remaining for payment on credit cards and for miscellaneous expenses.

Case Study of the Week

Case Study of the Week: Designing a Promotional Calendar for Back-to-School

Aug 15, 2022

Step into the role of a store manager of Cloth & Denim, a regional chain of clothing stores specializing in youth sizes newborn to 16. The district manager has asked you to plan a promotional calendar for the back-to-school season.

Chapter Strategy

One DECA: August 2022

Aug 12, 2022

Check out what you missed on the August 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.

Chapter Strategy

You're Invited! Join Monthly #OneDECA Calls

Aug 8, 2022

Beginning in August, all high school members are welcome to join monthly #OneDECA Calls where members have the opportunity to learn, collaborate and unite as part of the DECA community.

Chapter Strategy

Watch Now: DECA's 2022-2023 Membership Video

Aug 5, 2022

Get ready for a new year with DECA! The start of the school year means it's time for fun events, creative campaigns and a new membership video!