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Leadership

DECA Seniors: The Home Stretch of High School

Apr 2, 2026

As college decisions hit inboxes, the temptation to take a step away from academics and extracurriculars is real. But for a DECA senior, these few weeks can serve as a launchpad for your future success.

Chapter Strategy

Activities To Do After Your Association Conference

Apr 2, 2026

There are so many ways to bond with your chapter outside of DECA conferences! The focus is on making sure you end the year strong while still having a lot of fun in DECA.

Partners

April is Financial Literacy Month: Join the Movement with DECA

Apr 1, 2026

Now is the time to boost financial confidence in your classroom with a plug-and-play, 60-minute activity that requires zero prep and no prior finance teaching expertise.

Career Insights

From Profile to Portfolio: Building a Professional Online Resume

Apr 1, 2026

For DECA members preparing for internships, leadership opportunities or future careers, creating a professional online resume is a powerful way to showcase your skills and experiences.

College Success

Financial Literacy Month: Saving for College

Apr 1, 2026

Financial Literacy Month is about learning how to invest in your future. Saving for college may seem intimidating, but preparation, confidence and smart decision‑making are what students carry forward.

Conferences

Maximizing the Experience of a Lifetime: DECA ICDC

Apr 1, 2026

Once you are at ICDC, you may be wondering: How can I make this experience truly exceptional? The answer isn’t just in what you do, it’s in how intentionally you choose to experience every moment.

Conferences

Own Your Moment in Atlanta

Apr 1, 2026

You’ve made it! It’s ICDC 2026 time in Atlanta, Georgia. The choices you have to GO THE EXTRA in Atlanta are limitless. Here are seven ways to make the most of your time in ICDC.

Chapter Strategy

Defining Your DECA Legacy

Apr 1, 2026

As the bright lights of ICDC begin to dim, and if this is your final year in DECA, you may be met with a new realization: what comes next? Learn how to ensure your impact lasts for years to come.

Conferences

Download the 2026 DECA ICDC Program + Mobile App

Mar 30, 2026

Get ready to gather with 26,000 attendees at DECA's International Career Development Conference in Atlanta, GA! Download the conference program now to start planning your custom experience.

Case Study of the Week

Case Study of the Week: Employee Engagement Survey

Mar 30, 2026

Step into the director of human resources at Revolution Marketing, a marketing agency with 100 employees. Revolution Marketing’s employees hold positions in marketing, sales, design, public relations and account management.

Career Insights

March Marketing: A Billion Dollar Event

Mar 27, 2026

Whether it's sponsorship deals or actual product sales, March Madness has become a major competitor in the sports industry. With this highly anticipated event, the NCAA can generate $1 billion in revenue solely from March Madness.

Partners

How to Purchase & Download Your AMA Associate in Marketing Management Certificate

Mar 27, 2026

Eligible DECA members can now purchase and download their AMA Associate in Marketing Management Certificate thanks to DECA's partnership with the American Marketing Association.

Leadership

How to Build Cross-functional Teams Across Tech, Digital and Marketing

Sep 1, 2024

In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.

Chapter Strategy

Making Money for Your Chapter: Creative Ways College Students Are Fundraising

Sep 1, 2024

Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.

Conferences

Excitement for ENGAGE

Sep 1, 2024

Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.

Chapter Strategy

Maintaining Connections with Advisors and Professors

Sep 1, 2024

Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.

Chapter Strategy

Let’s Talk About the Updated Collegiate DECA Leadership Passport Program

Aug 30, 2024

This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.

Case Study of the Week

Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention

Aug 26, 2024

Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.

Case Study of the Week

Case Study of the Week: Promoting a Private Label Skincare Line

Aug 19, 2024

Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.

Spotlights

DECA Is For All

Aug 13, 2024

If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Spotlights

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX

Aug 13, 2024

Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

The New Wave of Marketing in Real Estate

Aug 13, 2024

The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Case Study of the Week

Case Study of the Week: Fighting a Dupe

Aug 12, 2024

Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Spotlights

Choosing Your Competitive Event

Aug 9, 2024

Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Most Recent Articles

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Leadership

Mindset Matters: How Positivity Fuels DECA Success

Mar 1, 2026

Being positive, even when life throws everything at you, helps you navigate the challenges. This article breaks down the power of positivity and how it can be leveraged throughout life, especially in DECA.

Chapter Strategy

Fuel the Journey: Fundraising Your Way to Collegiate ICDC

Mar 1, 2026

Getting to CDECA ICDC takes support. Fundraising is the key to turning your hard work into reality. It builds leadership, strengthens your chapter and connects you with your community.

Chapter Strategy

From Your Association’s CDC to ICDC: Making the Most of the In-Between

Mar 1, 2026

The eternal question sits in the mind of every DECA member: What should you do between your association conference and ICDC? The truth is, this in-between period holds more to do than you might think!

Compete

Go for Glass: Competition Tips from an ICDC Glass Winner

Mar 1, 2026

With ICDC just over a month away, preparation is key to your success. Preparing for competition improves your confidence and your professionalism. Discover several key preparation techniques in this article.

Spotlights

Leading the Future: Celebrating Women in DECA for Women’s History Month

Mar 1, 2026

Within DECA, celebrating women feels especially meaningful. Walk into any chapter meeting or conference, and you will see young women stepping forward as competitors, innovators, mentors and leaders.

Conferences

Beyond Competition: The DECA ICDC Impact

Mar 1, 2026

When members think of ICDC, competition is usually the first thing that comes to mind. But DECA ICDC is an experience that shapes leaders long after the competition ends.

Chapter Strategy

Turning Ambition into Action: Smart Ways to Fundraise for ICDC

Mar 1, 2026

From conference registration to flights and hotel stays, attending ICDC requires strategic financial planning. The good news? With creativity, organization and teamwork, fundraising can be just as empowering as competing.

DECA News

Congratulations to the 2025-26 CEWD Power Perks Challenge Winners

Feb 26, 2026

CEWD and DECA are thrilled to announce the winners of the 2025-26 Power Perks Challenge!

DECA News

Congratulations to the 2025-26 IIA Community Impact Challenge Winners

Feb 26, 2026

Infinity Insurance Agency (IIA) and DECA are thrilled to announce the winners of the 2025-26 Community Impact Challenge!

Conferences

Glowing and Growing: How the Season of Spring Can Help You Bloom at ICDC

Feb 25, 2026

Just as flowers need preparation before they bloom, competitors need intentional planning to truly shine on the international stage. This spring, focus on glowing and growing so you can bloom at ICDC.

Chapter Strategy

How CTE Shapes the Workforce of Tomorrow

Feb 25, 2026

CTE empowers students to explore careers and interests. By taking CTE classes, students now have the opportunity to gain hands-on experience and graduate with academic and real-world knowledge, preparing the future workforce.

Spotlights

Celebrating Black Innovators During Black History Month

Feb 24, 2026

As Black History Month comes to a close, the celebration doesn’t have to. Learn more about influential inventors and entrepreneurs who have made daily life easier for consumers in the current market.