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New Year, New Me: Crafting Your 2026 Personal Brand
The start of the new year is a great opportunity to shape your personal brand. Here are a few tips on how to start the year off on a strong note.
Congratulations to the 2025-26 DECA at the Bell Challenge Winners
BusinessU and DECA Inc. are thrilled to announce the top three teams of the DECA at the Bell Challenge for 2025-26!
Case Study of the Week: Hotel Package Pricing For Children?
Step into the role of the general manager for Hotel Jolie, a new luxury hotel set to open soon. Hotel Jolie is a deluxe family hotel resort located in a mountainous area that offers services and amenities for adults traveling with children of all ages.
Congratulations to the 2025-26 Stock Market Game ICDC Qualifiers
DECA Inc. is pleased to announce the 2026 ICDC qualifiers in the DECA Stock Market Game, administered by the SIFMA Foundation.
Exclusive Travel Discounts for DECA Members
DECA has arranged special airfare considerations for those attending DECA conferences in 2026. Check out special deals and discounts.
Go The Extra this Competition Season: Articles to Help You Stand Out
Looking to Go The Extra this competition season? Dive into these top articles on DECA's competitive events, so you can walk into competition feeling confident that you have what it takes to make it to the ICDC stage.
Where Commitment Meets Leadership: Inside Association Office
Association officers play a huge role in shaping the DECA experience for members by supporting initiatives and representing DECA with professionalism and heart. Let’s take a closer look at what being in association office is really like!
The Power of Collaboration: How Cross Promotional Partnerships Have Changed the Game
Many companies are collaborating and cross-promoting to reach wider audiences. Explore how some companies have turned this idea into significant successes for both their businesses and their audiences.
Congratulations to the Members that Achieved SBE Individual Certification
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Advisor Best Practice Spotlight of the Week: Bouchra Elgaou
DECA advisor Bouchra Elgaou has helped transform sustainability from an idea into a school-wide composting initiative that empowers students, strengthens community partnerships and reduces waste.
Get Ready for Round 2 of the DECA Virtual Business Challenge
The DECA Virtual Business Challenge (VBC) is an official competitive event free to high school members and hosted by Knowledge Matters. The event is based on the Virtual Business series of simulations and offers over $20,000 in scholarship money.
Case Study of the Week: The Customer Before The Coin
Step into the role of the district manager for Jefferson Bank, each with ten branch locations in your districts. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.
How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.
Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Most Recent Articles
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Announcing the Collegiate DECA 2023 Virtual Case Simulation Competition Winners
This year, over 120 Collegiate DECA members participated in the Collegiate DECA Virtual Case Simulation competition, sponsored by long-time DECA partner, Knowledge Matters. Congratulations to the top three performers!
Starting a DECA Chapter in a New Country: A Guide to Success
As the founder and president of the first-ever DECA chapter in India, I know firsthand how challenging it can be to start a DECA chapter in a new country. In this article, check out three ideas to remember throughout the process.
One DECA: December 2023
Check out what you missed on the December 2023 #OneDECA Call, hosted by DECA's Executive Officer Team.
Personal Brand Power: The Exclusive Guide to Self-Marketing
In this article, learn about the importance of self-marketing and gain insights into cultivating a strong personal brand through a unique and interactive workshop created by Iowa DECA.
JWU Takes on ENGAGE
It’s beneficial to get involved in National Student Organizations (NSOs) as it helps provide you with networking, job and professional development opportunities. Joining JWU DECA has allowed me to expand my résumé in ways that I didn’t think were possible.
Case Study of the Week: Benefits and Risks of Opening a Business Line of Credit
Step into the role of a small business advisor. A small business owner has asked for information about the benefits and risks of opening a business line of credit and other forms of financial assistance.
Unleashing Your Potential During Winter Break
Want to make the most out of your break but not sure how? Here are the top six things to put on your to-do list as you take time off to gain the skills and preparation you need throughout the year!
Competition Power Moves: Mastering Body Language
Effective body language can enhance your message, captivate your audience and leave a lasting impression. Let's explore the importance of proper body language when presenting and review pro tips to excel in DECA competition.
DECA Scholarships: Your Path to Success
Applying for DECA scholarships is about more than just filling out forms and meeting requirements. In this article, we'll explore DECA scholarships from a different perspective, uncovering aspects people often overlook and touching on DECA’s various scholarships.
Nurturing Leadership Legacies: Mentoring the Next Generation of Leaders
Leadership is not just about achieving personal success; it's about leaving a lasting impact on those who follow in your footsteps. This article will explore the importance of mentoring as a leadership legacy and discuss practical ways to implement effective mentoring practices.
‘Tis The Holiday Season
As we slowly wrap up the year and reflect on everything we have accomplished, it is finally time to kick back and have some fun holiday celebrations in our chapters. In this article, check out some ways to make your next chapter meeting more festive!
Celebrating Professional Relationships
Expressing gratitude to advisors during the holiday season is a thoughtful way to recognize their dedication, strengthen relationships, boost morale and contribute to a positive educational environment.
