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Announcing DECA's 2026 Conference Lineup
DECA has a full lineup of educational conferences for its members and advisors coming in the 2026 academic year and beyond. Check out where we're heading next!
Previous ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past DECA International Career Development Conferences.
How to Write a College Application Essay, the Pain-Free Way
Are college essays looming? Here’s how to write them the pain-free way… and maybe even have some fun while you do it.
DECA Announces the 2026-2027 Membership Campaign: Next Big Thing
Every breakthrough, innovation and movement starts with someone bold enough to pursue it. This year, DECA challenges its members to look beyond what exists today and focus on what’s possible tomorrow.
Introducing the 2026-27 DECA Executive Officer Team
Congratulations to the newly-elected 2026-27 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
DECA Announces Competitive Event Topics and Updates for 2026-2027
Get a head start on the 2026-2027 competition season with DECA's updates, topics and resources for next year's competitive events program.
2025-2026 IMPACT Program Winners Announced
The IMPACT Program has five categories for recognition: Advocacy, Community Outreach, Innovations, Membership and Partnership Outreach.
DECA Honors Advisors for 40 Years of Service at 2026 ICDC
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding service to the organization's mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
U.S. Army Awarded Over $15 Million in Scholarships to DECA Members
Army ROTC has annually participated at the International Career Development Conference as an exhibitor, provided mentors, judged competitions, shared remarks on leadership and awarded millions in college scholarships.
Congratulations to the 2026 DECA ICDC Competitive Event Champions
Congratulations to the 2026 DECA International Career Development Conference competitive event champions!
Congratulations to the 2026 DECA ICDC Competitive Event Finalists
Congratulations to the competitive event finalists from DECA's 2026 International Career Development Conference in Atlanta, GA!
Case Study of the Week: Designing A New Branded Hotel TV Channel
Step into the role of the director of marketing for Celebrate Hotels, a chain of boutique style hotels. The vice president of marketing wants you to redesign the Celebrate channel found on all televisions in guestrooms.
Case Study of the Week: Staff Communication
Step into the role of a front desk employee at Grand Grocery Distribution Center, a large distribution center for a regional grocery store. The manager asked you to communicate a change in policy to all staff.
How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.
Making Money for Your Chapter: Creative Ways College Students Are Fundraising
Fundraising is crucial for college student organizations to fund trips, community projects and other yearly initiatives. Successful chapters often use a combination of strategies to meet their financial goals.
Excitement for ENGAGE
Whether you are a first-time member or returning, the ENGAGE conference is a perfect place to interact with the Collegiate DECA community. Learn about what ENGAGE is and why you should attend this year in Minneapolis, Minnesota.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
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Meet The ENGAGE Content Creation Team
If you’re attending ENGAGE in Tampa this year, take a moment and get to know our ENGAGE Content Creation Team, who will be capturing the excitement. Check out this article to meet this year’s team!
Adobe and DECA Partner to Elevate Integrated Marketing Campaign Instruction
This professional-grade roadmap was built with input from Adobe employees specializing in campaign strategy and design, agency management and marketing technology to ensure a real-world, professional approach.
Tricks (and Treats) for Planning Your Chapter’s DECAween Social
Spooky season is here and it’s the perfect time to host a DECAween social event your chapter will never forget! From themed games to creative snacks, here are some tricks (and treats) to make your event a scream.
Case Study of the Week: Is Just Dance Enough?
Step into the role of the founder of Just Dance, a chain of children’s dance studios. You and your business partner started Just Dance to give children the unique environment of learning dance recreationally rather than competitively.
How to Win Role-plays: The Art of Being Performative
Winning a DECA role-play is not always about who knows the most; it’s about who acts like they do. Welcome to the art of being performative – not in the “acting fake” sense, but in how you bring your ideas to life.
Wisconsin DECA Trick or Can
Each October, DECA chapters across Wisconsin participate in Trick or Can, a statewide initiative that turns a night of trick-or-treating into a mission to fight hunger.
Navigating College Finances: Everything Students and Parents Need to Know
Navigating college finances can be a complex and sometimes stressful task for both students and parents. Explore the ins and outs of college expenses - from financial aid and scholarships to budget management and part-time job opportunities.
Get Ready for Collegiate DECA Engage Competitive Events
Collegiate DECA Engage 2025 is quickly approaching! Get a leg up on the competition by practicing with last year's Individual Case Study scenario so you can take the stage in Tampa this month.
5 Key Features of a Winning Scholarship Essay
Let’s explore five key features that can help you craft a scholarship-winning essay and increase your chances of securing that much-needed scholarship.
How to Create a Business Website: 11 Steps + Best Practices
A company website can help your business connect with existing customers and find new ones. The 11 steps in this article will help you build and maintain a strong business website that attracts new customers.
Inclusivity in DECA: Building a Chapter That Welcomes Everyone
For DECA members to thrive, they need to feel seen, heard, and, most importantly, welcomed. Here are a few simple but powerful ways to build that kind of culture in your chapter
Trick or Treat: Seasonal Business Moves
From burrito deals to ketchup turned “blood,” companies get creative every October, though not every idea is a treat. Check out the best campaigns that nailed it and the trick campaigns that missed the mark!
