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Chapter Strategy

DECA Doesn’t End After High School: Meet the Students Continuing Their Journeys

Apr 1, 2025

As the school year comes to a close, high school seniors may feel like their time with DECA is coming to an end. But what if that’s just the beginning? Meet a group of students who have seamlessly transitioned into Collegiate DECA, continuing their journeys and forging their paths to success.

Chapter Strategy

Does DECA End After High School? How Collegiate DECA Prepares You for the Future

Apr 1, 2025

With endless opportunities, Collegiate DECA welcomes individuals from all backgrounds and majors, providing a platform to continue evolving as emerging leaders. Whether you're looking to enhance your career or explore new possibilities, DECA is where you can thrive.

Conferences

A Guide to the Exhibit Hall at ICDC

Apr 1, 2025

Outside of competition, academies and pin trading, another way to spend time in the OCCC is by visiting the ICDC Exhibit Hall. You can interact with many colleges, employers and vendors to see where the future may take you.

Leadership

Reflecting on a Year of Leadership: Growth, Lessons & Gratitude

Apr 1, 2025

Take a moment to pause and reflect on your leadership journey this year. Read takeaways and tools to reflect on your year in DECA and recognize your achievements!

Conferences

BE THE ONE at DECA ICDC in Orlando

Apr 1, 2025

Hosted in Orlando, Florida, known for its vibrant culture, thrilling theme parks, and active business scene, you are sure to find something to fall in love with in one of the most exciting destinations in the world while at DECA ICDC.

Chapter Strategy

Passing the Baton: Transitioning to a New Officer Team in DECA

Apr 1, 2025

Passing the baton to a new officer team in DECA is a crucial process to ensure a smooth leadership transition. By fostering collaboration and celebrating achievements, DECA chapters can maintain momentum and continue thriving under new leadership.

Case Study of the Week

Case Study of the Week: Why Bother With a Warehouse Club Business Membership?

Mar 31, 2025

Step into the role of the chief strategist at Clubco, a chain of membership-only warehouse club retail stores. The CEO wants you to differentiate the business membership from the regular membership to increase new business memberships.

Conferences

Introducing the DECA ICDC 2025 Keynote Speaker

Mar 28, 2025

DECA is pleased to announce that Rob Lawless, will deliver the keynote during the 2025 DECA International Career Development Conference Grand Opening Session.

DECA News

DECA Announces the 2025-2026 Membership Theme: Go The Extra

Mar 25, 2025

As emerging leaders, you know that success is more than just meeting expectations—it’s about exceeding them. This year, we dare you to Go The Extra—the extra mile, the extra step, the extra level on the path to achieving your college and career goals.

DECA News

Congratulations to DECA's 2024-2025 Scholarship Recipients

Mar 24, 2025

DECA is pleased to announce the 2024-2025 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Case Study of the Week

Case Study of the Week: Beyond the Regular Product Collection

Mar 24, 2025

Step into the role the owner of Beyond, a luggage and travel accessories brand. Your business partner wants you to propose two different special collections that Beyond can create.

DECA News

Announcing the 2025 Invest Innovation in Action Challenge Winners

Mar 18, 2025

DECA Inc. and Invest are excited to announce the winners of the 2025 Innovation in Action: Driving Next Gen to Insurance Careers Challenge.

Spotlights

How your DECA Judge Thinks like a Shark Tank Investor

Jun 4, 2025

DECA judges use mental shortcuts just like investors. Learn how to craft your pitch to match their mindset and make your project more memorable.

Chapter Strategy

Making the Most of Summer: Community Service Ideas for Collegiate DECA Members

Jun 1, 2025

Whether interning, working a summer job or enjoying a lighter class schedule, community service helps you stay connected to DECA’s mission of preparing emerging leaders and entrepreneurs.

Career Insights

The College Student’s Guide to LinkedIn

Jun 1, 2025

Let's be real, college is stressful enough without having the added stress of thinking about your future career. Here are five fun and practical ways to start using LinkedIn today to better your chances at landing your dream career.

Chapter Strategy

The Goal of Goals

Jun 1, 2025

Summer is a great time for college students to relax after the busy school year and difficult finals. It is also the perfect time to evaluate progress on your goals and start planning for the future.

College Success

Navigating the Summer Before College

Jun 1, 2025

The summer before college is a unique and often overlooked chapter in the story of your academic journey. It’s a season that offers more than rest – it’s an opportunity to intentionally prepare, reflect and reset.

Case Study of the Week

Case Study of the Week: Redesigning All-Star Weekend

May 26, 2025

Step into the role of the director of public relations for the NBA. The senior vice president wants you to redesign the NBA All-Star weekend to create fan interest and increase return-on-investment for sponsors.

Conferences

Download ICDC 2025 Certificates and Competitor Performance Reports

May 20, 2025

Learn how to download certificates and competitive event performance reports from DECA's 2025 Collegiate and High School International Career Development Conferences.

Compete

Your Guide to Understanding DECA ICDC's Competitive Event Process and Performance Reports

May 20, 2025

If you're looking for more information on DECA's International Career Development Conference competitive events process and performance reports, look no further! Explore these frequently asked questions and answers.

Case Study of the Week

Case Study of the Week: Creating a Ring of Champions

May 19, 2025

Step into the role of the owner of Smokers Ring, a company that makes barbeque smokers. Your business partner wants you to design a Smokers Ring customer community to build the brand.

DECA News

DECA Earns Gold Circle Award for Excellence in Association Communications from ASAE

May 12, 2025

DECA Inc. has earned recognition from ASAE with a 2025 Gold Circle Award in the Video category. The Gold Circle Awards competition is the premier association marketing, membership and communications award.

Case Study of the Week

Case Study of the Week: Incentive to Return to Office

May 12, 2025

Step into the role of the director of human resources for Smart Venture. The president would like you to examine the current total rewards system and create an incentive for employees to return to working in the office.

Compete

Collegiate DECA Competitive Event Draft Topics Announced for 2025-2026

May 12, 2025

Get a head start on the 2025-2026 competition season with Collegiate DECA's competitive event draft topics for the Business Research, Digital Marketing Strategies and Financial Statement Analysis events.

Most Recent Articles

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Chapter Strategy

Be The One with Back-to-School Resources for Your Chapter

Aug 16, 2024

Your all-in-one kit to start the school year; watch for your back-to-school box to reach your chapter within the next few weeks.

Spotlights

DECA Is For All

Aug 13, 2024

If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.

Spotlights

Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX

Aug 13, 2024

Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.

Spotlights

The New Wave of Marketing in Real Estate

Aug 13, 2024

The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.

Chapter Strategy

Watch Now: DECA's 2024-2025 Membership Video

Aug 13, 2024

Check out DECA's 2024-2025 membership video to help your chapter show students why joining DECA empowers members to Be The One who makes a difference.

Case Study of the Week

Case Study of the Week: Fighting a Dupe

Aug 12, 2024

Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.

Spotlights

Choosing Your Competitive Event

Aug 9, 2024

Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!

Spotlights

Discover More About Puerto Rico DECA

Aug 9, 2024

DECA Puerto Rico is the local representation of the international organization DECA, which focuses on preparing students for college and careers through practical competencies and the development of leadership skills.

Spotlights

Leadership Lessons from DECA: Growing as a Student Leader

Aug 8, 2024

Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.

Spotlights

Recruitment Tips From a Human Resources Perspective

Aug 7, 2024

The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.

Spotlights

Summer of DECA Quest with Syosset DECA

Aug 7, 2024

This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.

Career Insights

The Business of the Olympics

Aug 6, 2024

The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.