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Chapter Strategy

Shop DECA FAQs & Answers

Sep 5, 2025

How do I get a new blazer patch? Can I exchange or return a blazer? What is DECA+? The Shop DECA team is here to help answer some of your most frequently asked questions about Shop DECA products and processes.

DECA News

DECA and the NRF Foundation Celebrate 30 Years of Partnership

Sep 4, 2025

For three decades, DECA Inc. and the NRF Foundation have shared a powerful vision: preparing the next generation of leaders for success in retail and beyond. This year, we proudly celebrate 30 years of collaboration, innovation and student impact.

College Success

Free College & Career Planning Resources from Encourage

Sep 4, 2025

DECA is excited to kick off another year of partnership with Encourage® - a free college and career planning program designed to help members explore life after high school.

Spotlights

From the Soccer Field to the DECA Stage: Starting the Kingwood High School Chapter

Sep 3, 2025

From chasing Division 1 dreams on the soccer field to building one of Texas's fastest-growing DECA chapters, I discovered that true leadership is about more than wins. It's about finding your voice, creating community and inspiring others to rise.

Chapter Strategy

Building and Leading a Strong Officer Team

Sep 3, 2025

Building a strong DECA officer team takes effort, but it can make all the difference in a chapter's success. Explore the values that build a strong chapter officer team!

Spotlights

Stepping Into DECA: Lessons From My First Year

Sep 3, 2025

Are you a student who's new to DECA? If so, here's my advice from someone who was once in your shoes.

Chapter Strategy

Racing into the School Year: East Paulding DECA's Membership Recruitment Campaign and Tactics

Sep 3, 2025

At East Paulding DECA, we were pleasantly challenged when the national DECA "Go the Extra" theme was released. After much thought and discussion, we happily chose a thrilling race car theme for our school's campaign.

DECA News

Get Ready to Access Your Free Adobe Express for Education Account

Sep 2, 2025

As part of DECA’s partnership with Adobe, all advisors and members can access Adobe Express for Education for free. Find out how to access your account and get started with your content creation today!

Compete

Mastering Money: Why Finance Events Are Essential for DECA Members

Sep 2, 2025

Finance events help DECA members build real-world money management and consulting skills. From budgeting and investments to teamwork and client communication, this cluster prepares students for success both in and out of the competition setting.

Chapter Strategy

Advisor Best Practice Spotlight of the Week: Lisa Cline

Sep 2, 2025

Lisa Cline, DECA advisor at North Forsyth High School in Georgia, has built an SBE program that not only raises funds for her DECA chapter, but also prepares students with skills they will use for life.

Case Study of the Week

Case Study of the Week: Hobbies for Veterinarian Office Employees

Sep 1, 2025

Step into the role of the human resources manager at Riverside Pet Clinic, a veterinarian office with 55 employees. The owner wants you to determine how to encourage all employees to participate in a hobby.

Chapter Strategy

Taking your Chapter’s SBE to the Extra Level

Sep 1, 2025

Once your SBE is up and running, the real challenge begins: growing it. Expanding your customer base, increasing sales and elevating your chapter’s presence takes strategy, creativity and a team ready to level up.

Spotlights

How to Prepare Yourself on Competition Day: A Guide to DECA Glass

Feb 7, 2023

During competition, students challenge their business knowledge and skills with real scenarios to win over judges. You have what it takes to reach your goals, and by preparing yourself for competition day, you will set yourself one step ahead of your competition.

Case Study of the Week

Case Study of the Week: Adding Less Expensive Options at the Food Truck

Feb 6, 2023

Step into the role of an entrepreneur that owns three food trucks in a busy city of 300,000 people. The food truck business, Wing Love, sells chicken wings, French fries and cold beverages. The food trucks are placed in three busy neighborhoods: a college campus, a large park in the center of downtown and a mid-town neighborhood full of both households and businesses. 

Chapter Strategy

Unique Ways to Complete the Advocacy Campaign

Feb 1, 2023

February is CTE Month, meaning DECA members are out in the community, making it known how important Career Technical Student Organizations, or CTSOs, truly are! Chapters can complete the Advocacy Campaign before March 1st and show off DECA’s impact! Here are a few ways to stand out when completing the campaign.

Conferences

Social Media at DECA Conferences: Do’s and Don’t’s

Jan 30, 2023

This conference season, don't forget to collaborate, create and connect with the DECA community. As you prepare, check out these five tips to remember as you pull out all the stops for social media shots this Spring.

Case Study of the Week

Case Study of the Week: Positive Working Relationships While Restructuring

Jan 30, 2023

Step into the role of the director of human resources at Ideal Technologies, a technology consulting firm with 100 employees. The president of the company has notified you of the upcoming restructuring of the company and wants you to suggest methods to prevent issues that may arise when the restructuring is announced. 

DECA News

Running for a Leadership Position

Jan 27, 2023

Leadership in DECA is an incredible opportunity that allows you to travel, connect and make a difference for years to come. However, it takes courage to be able to prove to both peers and strangers that you are the right person for the position. Whether it’s chapter, association or even executive office, here are the 3 top campaigning tips!

Conferences

Outperform the Norm: Collegiate DECA ICDC 2023 Keynote Announced

Jan 23, 2023

DECA is pleased to announce that Scott Welle, will deliver the keynote during the 2023 Collegiate DECA International Career Development Conference Grand Opening Session.

Case Study of the Week

Case Study of the Week: Dealing with Online Scams in the Travel Industry

Jan 23, 2023

Step into the role of the chief communications officer and director of customer relations for Journey, a travel booking website that provides airline and train ticketing, car rental services, and other travel needs. The CEO of the company wants you to develop a plan that will communicate a customer service scam to customers and Journey employees.

Compete

Standout Creatively in Prepared Events

Jan 19, 2023

Top-tier DECA competitors know to hit all the competition event indicators, but it’s those little touches that elevate a well-prepared presentation to a DECA glass-winning presentation. Color, typography, layout and that perfect personal touch are your secret weapons.

Career Insights

Interview with a CEO

Jan 16, 2023

In this interview, Lead4Change sat down with Tim Schurrer, CEO of David Novak Leadership Inc., to learn more about his career journey, "secret sauce" and future goals.

Case Study of the Week

Case Study of the Week: Mitigating Fraud

Jan 16, 2023

Step into the role of fraud manager for Edson National Bank (ENB). The director of the fraud department wants you to develop a training plan for new employees regarding credit card fraud.

Leadership

Crush Your Goals

Jan 13, 2023

People like to rattle off the phrase "follow your dreams", but don’t typically tell us how to do so. Here are three tips for setting goals and keeping up with them, to help you make your dreams come true!

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Career Insights

The Economics of the Super Bowl: A Winning Play for Business

Feb 1, 2025

Explore ways the Super Bowl drives billions in revenue through ads, tourism, merchandise and more, as well as how the event offers key lessons in marketing and finance for DECA members.

Chapter Strategy

Juggling Books and Business: Thriving in School and DECA

Feb 1, 2025

As an intense and exciting competition season approaches, it’s important to consider your academics while completing all your DECA activities. Here are tips to help balance school and DECA.

Chapter Strategy

Beyond the Blazer: Inspiring CTE Success Stories

Feb 1, 2025

CTE programs are the foundation to help students thrive beyond high school. Let’s hear from DECA members whose journeys through CTE have shaped their futures and shown why these programs are critical for the next generation of leaders.

Career Insights

Cupid or Corporate: The Marketing Behind Valentine’s Day

Feb 1, 2025

Hearts, chocolate and roses—oh my! It is officially the season of love; however, some companies see February 14th as a boost to their profits instead of a day of celebrating relationships. Take a look at the marketing behind Valentine’s Day.

Conferences

You've Qualified for State CDC! But Now What?

Jan 30, 2025

Qualifying for DECA state is a big accomplishment that shows your hard work and dedication. While the excitement of qualifying is great, staying focused is key to success at the next level. Here are some beginner-friendly tips for #BeTheOne at State CDC this year!

Spotlights

How To Prepare Your Chapter For Collegiate DECA ICDC Success

Jan 30, 2025

Preparing for Collegiate DECA ICDC is a rewarding journey that brings your chapter closer together while building valuable skills. With early planning, dedicated practice and a focus on both personal and team growth, your members can make the most of this incredible opportunity.

Spotlights

Pitching for Entrepreneurship: Green Oaks DECA Takes the Stage

Jan 30, 2025

Green Oaks DECA recently participated in a unique "Giant Pitch for Entrepreneurship" class, where they learned the art of crafting compelling business pitches and presenting their innovative ideas to a panel of esteemed judges.

Spotlights

Leading the Future: The Power of Women in Business

Jan 29, 2025

The future of business is bright—and women are leading it. With representation, mentorship and education, female leaders are transforming industries and inspiring the next generation to redefine what’s possible.

Spotlights

Boosting Chapter Confidence With Competitive Event Preparation

Jan 29, 2025

Inspire, engage and spark your members' competitive skills and business mindsets in 3 attainable steps to make the most out of competitions.

Leadership

Mindset Matters: Strategies to Stay Resilient During Life's Challenges

Jan 29, 2025

Whether it’s challenges in school, competition setbacks, or personal struggles, adversity is part of the journey. How we respond to those moments defines us. Here are strategies to help you stay positive and thrive during even the most challenging times.

Conferences

Learn from the Pros at DECA’s Sports and Entertainment Marketing Conference

Jan 28, 2025

The crowd-pleasing speakers at DECA’s Sports and Entertainment Marketing Conference bring a rush of adrenaline to the sports and entertainment marketing fields. 

Case Study of the Week

Case Study of the Week: Introducing Vegan Options

Jan 27, 2025

Step into the role of the marketing specialist for Go Burger, a quick serve restaurant chain featuring burgers and chicken sandwiches. The director of marketing wants you to create a promotion introducing the chain’s new vegan menu.