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Career Insights

Staying Safe and Secure in the Cyber World

Oct 6, 2024

Data breaches in businesses can be detrimental to the entire business. Phishing emails and the misuse of social media can negatively impact an individual's or student’s life. The tips in this article will teach you how to stay cyber-safe and fight cybercrime!

Chapter Strategy

October is National Principals Month

Oct 1, 2024

Celebrated every October, National Principals Month is an opportunity for DECA members, advisors and communities to celebrate and honor our incredible principals for their visionary leadership and tireless pursuit of success for each student.

Chapter Strategy

Making the Most of DECA Month

Oct 1, 2024

DECA Month is right around the corner. With an activity every day, it’s the perfect time to show your passion and introduce many communities to the world of DECA. Learn how you can get involved this November to engage your entire community.

Career Insights

From Pumpkins to Candy Corn: A Look into Halloween Marketing

Oct 1, 2024

The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.

Conferences

Your Guide to Washington during WRLC

Oct 1, 2024

Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.

Compete

5 Tips for Conquering DECA’s Corporate Challenges

Oct 1, 2024

Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.

Career Insights

A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte

Oct 1, 2024

The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!

College Success

Top Reasons to Attend Golisano Institute for Business & Entrepreneurship

Oct 1, 2024

Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.

Case Study of the Week

Case Study of the Week: Reducing Operating Costs

Sep 30, 2024

Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.

Compete

Register Now for Round One of the DECA Virtual Business Challenge

Sep 24, 2024

You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.

Case Study of the Week

Case Study of the Week: Sell out?

Sep 23, 2024

Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.

College Success

Boost Your Scholarship Chances with DECA

Sep 20, 2024

Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.

Compete

Compete in Session One of the Collegiate DECA Stock Market Game

Aug 25, 2025

Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) beginning on September 8, 2025.

Case Study of the Week

Case Study of the Week: Troubles in the Drive-Thru

Aug 25, 2025

Step into the role of a general manager for Better Burger, a fast food restaurant with two drive thru lanes. The district manager wants you to suggest methods to handle complaints about new technology in the drive thru.

Chapter Strategy

Level Up with the Collegiate DECA Passport Program

Aug 25, 2025

Want to level up your skills? Look no further than the Collegiate DECA Passport program! It’s your roadmap to try new things, grow professionally and make your DECA journey more than a competition.

Conferences

Enhance Your Collegiate DECA ICDC Experience with the Thunder Over Louisville

Aug 22, 2025

Since 1988, Thunder Over Louisville has served as the official opening session for the Kentucky Derby season, and we are so excited to incorporate it into this year’s #CDECAICDC experience.

Chapter Strategy

4 Strategies to Elevate Your DECA Association or Chapter Brand

Aug 20, 2025

A strong brand not only attracts new members but also energizes current ones, engages partners, and positions your chapter or association as a leader in preparing emerging leaders and entrepreneurs.

Spotlights

From Small Chapter to Big Impact

Aug 19, 2025

Learn how to grow your small chapter while building strong connections, creating meaningful opportunities and turning your size into your greatest advantage!

Spotlights

How to Host the Ultimate First DECA Meeting: Engage, Excite, Enroll

Aug 18, 2025

Your first DECA meeting sets the tone for the year. Start with energy, make leadership personal and get everyone moving. When members feel connected and excited from day one, they'll want to stick around.

Chapter Strategy

Go The Extra with the Collegiate DECA Membership Recruitment Toolkit

Aug 18, 2025

Ready to Go The Extra this recruitment season? We've got you covered with DECA’s Membership Recruitment Toolkit, packed with resources to help your chapter succeed this back-to-school season!

Case Study of the Week

Case Study of the Week: College is Expensive!

Aug 18, 2025

Step into the role of a financial advisor meeting with a new client. The client wants you to explain financial responsibilities that should be of concern at this stage in life.

Partners

DECA AT&T Project 2024-2025: Impactful Mentorship Opportunities

Aug 13, 2025

Through a decade-long collaboration with AT&T, the DECA AT&T Project continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.

Chapter Strategy

Go The Extra with the Collegiate DECA Leadership Passport Program

Aug 13, 2025

Go the Extra and stand out through the Leadership Passport Program! The Leadership Passport Program encourages members to plan activities and participate in events that enhance the member experience.

Case Study of the Week

Case Study of the Week: Investing in Smart Carts

Aug 11, 2025

Step into the role of the general manager for Valley Grocery, a large grocery store. The owner of the store wants you to analyze the possible economic benefits and risks of investing in new smart shopping carts.

Most Recent Articles

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Leadership

Creating Goals: Strategies to Get Where You Want to Go

Mar 19, 2020

Let’s talk goals! Often times, at the start of a project or the start of a new year, you may create goals for yourself. As time passes, you realize you have not completed hardly any of the goals you set out to accomplish. It’s safe to say we have all probably been here.

Career Insights

DECA Direct Magazine: Sports and Entertainment Marketing

Mar 17, 2020

The Sports and Entertainment Marketing Issue is your go-to guide for career previews, trends, best practices and behind-the-scenes looks at this popular and adrenaline-filled industry 

Career Insights

Career Preview: Top Roles in Sports & Entertainment Marketing

Mar 17, 2020

Sports & Entertainment Marketing (SEM) is where your favorite past-times and your professional interests collide. Not sure what the career paths in SEM really look like? Read on for a preview of some top careers in this exciting industry.

Career Insights

Go for the Marketing Gold

Mar 17, 2020

When thinking of sports marketing, the Olympic Games are a prime example of what to look toward. The international sporting event is a household name that brings in billions of viewers. In 2016, the Olympic Games captured half of the world’s population in viewing the event!

Career Insights

What Happens Backstage at the Opry?

Mar 17, 2020

Opry member Garth Brooks once said “the real show is backstage” at the Opry, where a team of passionate staff members help make the 94-year-old show come to life every night. So, what does it take to raise that red curtain every night?

Career Insights

Experiential Marketing: When Brands Become the Entertainment

Mar 17, 2020

Part branding, part entertainment, experiential marketing is finding its way into the marketing plans of more and more top brands. Read on to find out exactly what this type of marketing is, why brands love it and how to make it part of your future marketing career. 

Career Insights

A World Beyond Imagination

Mar 17, 2020

The success of Disney’s parks is no accident. With over 170,000 employees and 12 parks around the world, Disney Parks, Experiences and Products has consistently dominated the market while ensuring the ultimate customer experience. Here are the top five ways Disney Parks continue to rule the industry.

Compete

Sports and Entertainment Competition Tips from the Pros

Mar 17, 2020

DECA offers several sports and entertainment marketing competitive events for members to flex their skills. To help you prepare for your next competition, I gathered some insider knowledge from two previous SEM event competitors.

DECA News

DECA Scholarship Recipients 2019-2020

Mar 17, 2020

DECA is pleased to announce the 2019-2020 scholarship recipients. Each year, DECA and its corporate partners award over $300,000 in scholarships to DECA members. Congratulations to this year’s recipients!

Career Insights

Courtyard by Marriott Culminates Once-in-a-lifetime Celebration at Super Bowl LIV

Mar 17, 2020

Global Travel Program Marriott Bonvoy Offers Members Hundreds of Exclusive Moments Around Super Bowl LIV and the 2020 Pro Bowl.

DECA News

DECA's 2020 Advocacy Campaign Recipients

Mar 16, 2020

February was Career and Technical Education (CTE) Month, and many chapters worked hard to advocate in their communities and to their policymakers on behalf of DECA by completing the 2020 DECA Advocacy Campaign.

DECA News

Collegiate DECA's 2019-2020 Recognition Award Winners

Mar 16, 2020

Congratulations to the 2019-2020 Collegiate DECA Recognition Award winners!