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Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.

Congratulations to the 2022 Knowledge Matters Digital Presentation Skills Challenge Winners
DECA and Knowledge Matters are excited to announce the winners of the 2022 Digital Presentation Skills Challenge.

Announcing DECA's Lead4Change 2022 Challenge Winners
DECA and Lead4Change proudly announce the winners of the 2021-2022 Lead4Change DECA Challenge! Members demonstrated their leadership skills by becoming involved in their communities and submitting a community service project.

Case Study of the Week: Value the Customer Before the Coin
You are to assume the role of district manager for Jefferson Bank, with ten branch locations in your district. The president of the bank has asked you to create a presentation for bank employees on the importance of customer relations in response to customer complaints.

DECA's 2022 Advocacy Campaign Winners Announced
February was Career and Technical Education (CTE) Month®, and many chapters worked hard to advocate in their schools, communities and to their policymakers on behalf of DECA by completing the 2022 DECA Advocacy Campaign.

Congratulations to the Top Teams in the MDA Diversity, Equity & Inclusion Challenge
DECA and MDA are excited to announce the winners of this year’s Diversity, Equity & Inclusion Challenge.

Stukent Social Media Challenge 2022 Winners Announced
Over 1,400 individuals participated in this year's Stukent Social Media Challenge. Participants tested their social media marketing skills by managing a $5,000 weekly budget in simulated ad dollars for a fictitious, global bag company.

Case Study of the Week: Mattress Company Adds to the Product Mix
You are the owner of Cloud Mattress, a company that began selling mattresses online in 2014. A venture capitalist wants you to consider adding other products to the brand.

DECA and FIDM Congratulate Winners in the Entrepreneur of Tomorrow Challenge
DECA and FIDM/Fashion Institute of Design & Merchandising are excited to announce the winners of this year’s FIDM Entrepreneur of Tomorrow Challenge.

Congratulations to DECA's 2022 Emerging Leader Honor Award Recipients
Congratulations to the 2021-2022 recipients of DECA’s Emerging Leader Honor Award!

Finding The Right College
Choosing the “right” college can feel stressful. In this session, you will discover how to narrow down your options to select the best college for you: One that fits your wants, needs and the Big Seven.

DECA and NPCF Announce the Social Impact Leader of Tomorrow Challenge Winners
DECA Inc. and the National Pediatric Cancer Foundation (NPCF) are excited to announce the winners of the 2022 Social Impact Leader of Tomorrow Challenge.

Case Study of the Week: From Corporate Apartment to General Lodging
Step into the role of director of brand management for Pathways Property, a corporate apartment building that contracts with businesses in the area to provide temporary housing for employees relocating to the area.

The Value of Summer Employment
There are many valuable takeaways from summer employment. Summer jobs can reinforce your soft skills, build your comfort zone and lead to expanding your professional network.

Case Study of the Week: Diversity in Holidays
Step into the role of director of human resources at Healthy Smiles, a regional chain of dentistry clinics with 40 locations. The president wants Healthy Smiles to be ethical and has asked you to determine how to best serve all employees.
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Stacy Oakley: Ecosystem Builder in Action
Celebrate Teacher Appreciation Week by learning about DECA Advisor Stacy Oakley. She is more than just an educator; Oakley is a connector, an investor in the lives of her students, past and present, and an ecosystem builder in action.

Get to Know Your Collegiate DECA Executive Officers
During this year's DECA ICDC in Orlando, DECA members selected the leaders that will serve during the upcoming school year. As they prepare for the next year, discover more about who they are and where they come from.

Collegiate DECA Honors Advisors for Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors for their years of service to Collegiate DECA.

Case Study of the Week: Designing Pricing Strategies
Step into the role of general manager at Office Cleaning Professionals, a company that provides contract cleaning service to businesses in the community. The owner of the company wants you to introduce new pricing incentives that will result in clients paying all fees upfront rather than monthly.

Download ICDC 2023 Certificates and Competitor Transcripts
Learn how to download certificates and competitive event transcripts from DECA's 2023 Collegiate and High School International Career Development Conferences.

Fidelity In 30: Picking A Stock
Stocks are a little like, well, socks. There are so many kinds to consider, you might be wondering how to pick one. You can start by looking for what you geek out on, a company that makes something you love, then unravel what they do.

Case Study of the Week: The Need for Professional Development
Step into the role of an administrative services assistant at Midtown Technical College. A co-worker has asked you why it’s important to take advantage of the company’s professional development opportunities.

DECA Announces the 2023-2024 Membership Theme: Experience the Difference
Not all experiences are created equal, and DECA is one of a kind! When you become a member of DECA, you’re one step closer to making your college and career dreams a reality.

DECA Inc. Honors 2023 Outstanding Service Award Recipient, Dr. Jeffrey Victor
DECA Inc. congratulates the 2023 recipient of the Outstanding Service Award, one of DECA’s most prestigious recognitions.
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DECA and Piper Sandler Complete 42nd Semi-Annual Survey of 10,000+ U.S. Teens
DECA and Piper Sandler completed the 42nd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 10,000 teens across the U.S. with an average age of 15.8 years.

Case Study of the Week: Keeping the Fixings Bar at Burger Country Fresh
You are to assume the role of the operations manager at Burger Country, a fast food restaurant with five locations that specializes in hamburgers. The owner of the company has asked you to explain operational considerations in a new portion of each restaurant called the “fixings bar.”

4 Factors for College Matchmaking
Many DECA members will soon begin starting the college application process. While there are many factors that should influence your decision, here are four key factors you should consider when choosing which college(s) to apply to.

Case Study of the Week: Remarketing a Classic Shoe Store
You are to assume the role of a marketing communications consultant hired by Cost Less Shoes, a national chain of discount footwear for men, women, and children. The CEO of the company has hired you to develop a marketing communications plan that will remarket the brand.

Earning DECA Glass: Online Events
Previous ICDC competitive events winners share their thoughts and insights on DECA's online events. Discover tips and tricks to help you prepare for your quest for DECA glass in the Stock Market Game and Virtual Business Challenge.

5 Ways to Improve Your Prepared Event
Written events can be difficult to master. What does a winning project look like? What kind of before-hand preparation is required?

Improving the Employee Experience
This year's Business Operations Research topic focuses on ways to improve the employee experience. We visited with Intuit, Men's Wearhouse and Marriott International to learn how they are charting a course for the future of their workplace culture based on their experiences from the past year.

Rules to Live By: The Nature of Ethics
When you think of ethics, what comes to mind? Doing what people say you should do? Obeying the law? While these can both be part of ethical behavior, it takes a lot more than just listening to authority figures or doing what’s legal to be an ethical person.

Using Pop-up Events to Increase SBE Sales
Pop-up events are becoming more popular, and there are plenty of reasons why you should consider having your School-based Enterprise (SBE) pop up in your community.

3 Ways to Handle Burnout
Have you ever experienced a case of burnout? If so, it can be a challenging experience. During the school year, we take on many responsibilities and may find it hard to balance work, academics and life with so much on our plate. It is important to find a way to take a break and rest–both physically and mentally–to avoid burnout.

Case Study of the Week: Investing Money at a Bank
You are to assume the roles of the investment manager and investment specialist at Cross Town Bank. You will be meeting with a customer to discuss options for investing in order to earn a return.

3 Ways to Celebrate a DECA Halloween
Halloween is right around the corner, and what better way to spend the Halloween season than doing it DECA style! Here are three ways you can celebrate Halloween the DECA way.