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From Pumpkins to Candy Corn: A Look into Halloween Marketing
The “spooky season” has finally arrived with the start of October. Halloween is the perfect opportunity to learn about marketing trends and the consumerism surrounding a classic holiday.
Your Guide to Washington during WRLC
Explore the cities of Bellevue and Seattle this November as you embark on your journey to the 2024 Western Region Leadership Conference.
5 Tips for Conquering DECA’s Corporate Challenges
Corporate challenges in DECA provide a unique opportunity to showcase your skills in real-world scenarios. Step outside your comfort zone and discover new talents by exploring these innovative events.
A Recipe for Success: The Marketing Behind the Pumpkin Spice Latte
The PSL was a seasonal hit that began at Starbucks and has since become a widespread phenomenon. Its remarkable success can be attributed to three key marketing strategies. Learn about these in this article featuring your favorite fall drink!
Top Reasons to Attend Golisano Institute for Business & Entrepreneurship
Golisano Institute for Business & Entrepreneurship offers a unique, affordable and accelerated business education. The program prepares students for real-world success within an intimate, supportive community.
Case Study of the Week: Reducing Operating Costs
Step into the role of the general manager of The Cabin, a restaurant specializing in steaks, seafood and pasta. The owner of the restaurant wants you to weigh the pros and cons of implementing a new policy to reduce operating costs.
Register Now for Round One of the DECA Virtual Business Challenge
You won't want to miss the annual DECA Virtual Business Challenge! DECA VBC is an official competitive event free to high school members. Participate and you could earn a trip to ICDC and a share of over $20,000 in scholarship money.
Case Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.
Boost Your Scholarship Chances with DECA
Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.
Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.
Case Study of the Week: Promoting an After-Hours Daycare
Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.
2024-2025 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Introducing the 2024-2025 Collegiate DECA Executive Officer Team
Congratulations to the newly-elected 2024-2025 Collegiate DECA Executive Officer Team! The team is excited to represent Collegiate DECA members around the globe as they begin work on their goals and objectives for the year ahead.
Collegiate DECA Celebrates the Top 10 Chapters at ICDC
Collegiate DECA is excited to announce the top 10 membership chapters for the 2023-2024 academic year that received recognition during Collegiate DECA's International Career Development Conference in Austin, TX.
Congratulations to the 2024 Collegiate DECA ICDC Competitive Event Champions
Congratulations to the 2024 Collegiate DECA International Career Development Conference competitive event champions! The top performers were announced during the Grand Awards Session in Austin, TX.
Ways to Reflect on the CDECA ICDC Experience
Whether you’re aiming glass or looking to expand your network, Collegiate DECA ICDC has it all. But what’s next when it all wraps up, and the closing session ends? Here are some things that you can do after the closing session ends.
Case Study of the Week: Nepo-Baby or Legit Candidate?
Step into the role of a consultant hired by the president of Grand Grocery, a privately held supermarket chain with over 300 locations in one state. The president has hired you to help with succession planning after a sudden decision to retire.
Making the Most of Conferences: Your DECA ICDC Era
DECA ICDC can lay the foundation for your professional life—if you come ready to engage, learn and stretch your skills. In this article, dive into how to make the most out of your conference experience.
Case Study of the Week: Rethinking Free Shipping
Step into the role of the owner of Quilts & Linens, a small business that sells custom made quilts and other bedroom linens. Your business partner needs you to create a new shipping and returns policy that will help with skyrocketing overhead and operating costs.
Introducing the Collegiate DECA ICDC 2024 Keynote Speaker
DECA is pleased to announce that Eddie Slowikowski, will deliver the keynote during the 2024 Collegiate DECA International Career Development Conference Grand Opening Session.
Case Study of the Week: Marketing a Partnership
Step into the role of the marketing manager for Aroon Properties, a hospitality company with over 5,000 properties. The chief marketing officer wants you to determine how to best market the company’s partnership with a national brand that will strengthen existing relations with customers.
The Secret to Success in DECA and Beyond
Never want to be stuck on a problem again? We got you. Learn a powerful method to crush any problem - from DECA, to admissions, to academics, to sports and even everyday life.
Case Study of the Week: Methods to Collect Customer Data
Step into the role of the marketing research specialist for Mark-it, a big box retail chain. The director of merchandising wants you to create a survey to collect merchandising data from customers.
From Success to Successor: DECA Chapter Leadership Transitions
With chapters constantly looking to grow and improve, a key step in doing so is ensuring that there is a smooth transition from each officer team to the next. Discover essential steps to create a seamless handover of leadership roles, from refining constitutions to mentoring incoming teams!
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Planning Fall 2024 Recruitment
As the academic year kicks off and recruitment events begin for the fall semester, it is important to outline your chapter's recruitment plan and strategy. Here are some things to consider as the semester quickly approaches.
Breaking Down How to Get Involved on Campus
Starting college can feel like stepping into a whole new world. From registered student organizations (RSOs) to Greek life, there can be a lot to take in. Let's break down each of these and why you might want to join them.
Be The One: The Collegiate DECA Program of Leadership
Your Collegiate DECA Executive Officer team is excited to announce our 2024-2025 Program of Leadership. Focus areas for the Collegiate division include leadership development, member engagement and member recruitment.
Recruit, Retain, Repeat: Strategies for Maintaining Chapter Memberships
DECA is poised to reach record membership levels yet again. Establishing a strong support framework is crucial to maintaining this growth and effectively nurturing new chapters. Here is how you can foster retention and create a lasting impact.
Engaging with High School Member Video Calls
Discover ways to stay engaged this year through the High School Executive Officer team’s One DECA, President's Council and Regional Call series.
Selling DECA to New Members
Membership recruitment at the beginning of each school year is essential to a chapter’s success. Here are some ideas to help you sell DECA while gaining exposure from your school community.
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Be The One: High School Program of Leadership
The 2024-2025 High School Division Executive Officer Team is excited to introduce our Program of Leadership. We can’t wait to help members Be the One through advocacy, communications and leadership development.
Middle School Mania
With a shared goal of expanding our membership, it's essential to tap into new opportunities among middle school students—the future enthusiasts of DECA. Here are some quick tips on recruiting future members from your local middle school.
#DECAATTProject 2023-2024: Impactful Mentorship Opportunities
Through a decade-long collaboration with AT&T, the #DECAATTProject continues to prepare students for life after high school by providing AT&T mentors and college and career readiness experiences.
Watch Now: Join Collegiate DECA Video
Joining Collegiate DECA is the first step you can take towards achieving your goals and realizing your greatest potential. It's time to step up, stand out and Be The One who makes a difference.
Pioneering Leadership: Ava Stacker's Trailblazing Role as GA DECA's VP of Marketing
Ava Stacker is the first student of South Fulton DECA to hold the VP of Marketing position on GA DECA's Executive Officer Team. This remarkable achievement highlights Ava’s outstanding leadership skills sets an inspiring example for aspiring young leaders across the state.
Watch the #DECAICDC 2025 Promo Video
Be The One at the biggest DECA event of the year – DECA's International Career Development Conference hosted in Orlando, Florida on April 26-29, 2025.
