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Case Study of the Week: Designing a Promotional Calendar for Back-to-School
Step into the role of a store manager of Cloth & Denim, a regional chain of clothing stores specializing in youth sizes newborn to 16. The district manager has asked you to plan a promotional calendar for the back-to-school season.
One DECA: August 2022
Check out what you missed on the August 2022 #OneDECA Call, hosted by DECA's Executive Officer Team.
You're Invited! Join Monthly #OneDECA Calls
Beginning in August, all high school members are welcome to join monthly #OneDECA Calls where members have the opportunity to learn, collaborate and unite as part of the DECA community.
Watch Now: DECA's 2022-2023 Membership Video
Get ready for a new year with DECA! The start of the school year means it's time for fun events, creative campaigns and a new membership video!
4 Team Bonding Activities to Do with Your Team This Summer
Are you looking to build stronger connections with your friends, officers or members? Here are four unique ideas to Get the Edge with your team over the summer!
Your Leadership Position Is Ending... Now What?
Within DECA (and life!), rewarding experiences often require raising your hand to enter the race, stepping up to the plate, and taking a risk as a leader. Risks come from new challenges, elections, committees, teams and setting goals. Here are thoughts to keep in mind as you pass the torch and leave office.
What to Expect Entering Your DECA Officer Term
You’ve made it! Whether you’re a chapter or association officer, you’re essential to members, your community, your association and DECA as a whole. At the beginning of your term, it’s difficult to figure out how the year will play out, but, here are a few things to keep in mind throughout the year.
DECA's 2021-2022 School-based Enterprise Individual Certifications
Congratulations to the members who have earned individual certification through DECA's School-based Enterprise (SBE) Individual Certification Exam!
Case Study of the Week: A Solution for Unopened Emails
You are the director of customer relations and the marketing communications specialist for Unique Gifts, a catalog and online retailer. More than half of the products are handmade by independent artists and artisans.
Summer Engagement Tips for Your Chapter
The summer months are great for relaxing and having fun, but what could be better than having fun while helping your chapter? These tips and tricks can help your chapter members connect more, prep your chapter for next year, and have fun all at the same time!
Everything You Can Ask for Awaits at #DECAELS
Whether you are an experienced leader or brand new to your position and looking to discover your strengths, here are the top three reasons to attend DECA's 2022 Emerging Leader Summit in Salt Lake City.
Case Study of the Week: The Role of Small Business on the Economy
You are to assume the role of a small business development officer with City Majestic Financial, a non-profit organization that helps business owners with growth and development. A client has asked you for information regarding economics and entrepreneurship.
Maintaining Connections with Advisors and Professors
Maintaining connections with advisors and professors is vital for the success of your chapter. With the school year just starting, now is the perfect time for your leadership team to network.
Let’s Talk About the Updated Collegiate DECA Leadership Passport Program
This year’s Collegiate DECA Leadership Passport has been updated with new tasks, including removing passport levels and more. Get a look at what the new passports have to offer our members for the 2024-2025 membership year.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
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Previous Collegiate DECA ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past Collegiate DECA International Career Development Conferences.
Previous ICDC Competitive Event Winners
Congratulations to the competitive event top performers from past DECA International Career Development Conferences.
DECA Announces Competitive Event Topics and Updates for 2025-2026
Get a head start on the 2025-2026 competition season with DECA's updates, topics and resources for next year's competitive events program.
Case Study of the Week: What Could Go Wrong with Never Ending Shrimp?
Step into the role of the director of marketing for Coastal Fare, a full-service casual dining restaurant chain that specializes in seafood. The director of operations wants you to recreate the Never-Ending Shrimp Plate.
AICPA & CIMA On-demand Student Webinar is Now Available
Discover an accounting major's “day in the life” and be inspired by their surprising journey. Brought to you by AICPA & CIMA’s “Q&A with a CPA” webinar series, Hunter Richardson and Katherine Suh share insights on misconceptions, internships and becoming a CPA.
Your Post-ICDC Questions Answered
We hope you were able to be the one during DECA's International Career Development Conference! Here are some answers to commonly asked post-ICDC questions.
Army ROTC Awards DECA Members with Scholarships
Congratulations to the DECA members who received recognition on stage at DECA ICDC for being the scholarship recipients from the Army ROTC.
DECA Honors Advisors for 40+ Years of Service
The DECA Inc. Years of Service Award is presented to individuals who have shown outstanding and continued service to the organization and its mission. Thank you to these long-time advisors who have reached new milestones of service to DECA's members.
Introducing the 2025-2026 DECA Executive Officer Team
Congratulations to the newly-elected 2025-2026 DECA Executive Officer Team! The team is excited to represent DECA members around the globe as they begin work on their goals and objectives for the year ahead.
2024-2025 IMPACT Program Winners Announced
The 2024-2025 IMPACT Program awards were presented during the Business and Election session at the International Career Development Conference in Orlando.
Congratulations to the 2025 DECA ICDC Competitive Event Champions
Congratulations to the 2025 DECA International Career Development Conference competitive event champions!
DECA Honors Top Leaders, Advisors, Chapters and Associations in 2024-2025
DECA is proud to announce the chapters, associations and individuals who have earned high honors for serving an exceptional number of members, advisors, alumni and business partners.
