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DECA ICDC Grand Opening Session 2022
Watch the 2022 DECA International Career Development Conference (ICDC) Grand Opening Session, recorded live at Mercedes-Benz Stadium in Atlanta, Georgia.
Case Study of the Week: Helping an Entrepreneur with Financial Planning
You are to assume the role of a recently hired financial planner for About Us Microspect Photo Designs, a new small family-owned business that is a retailer and manufacturer. The owner is trying to decide if the company should purchase insurance and begin the process of placing funds in investments.
DECA and Piper Sandler Complete 43rd Semi-Annual Survey of 7,000 U.S. Teens
DECA and Piper Sandler completed the 43rd semi-annual Taking Stock With Teens® survey. This survey highlights discretionary spending trends and brand preferences from more than 7,000 teens across the U.S. with an average age of 16.2 years.
Case Study of the Week: Rules on Employee Dating
You are to assume the role of human resources director for Couch Games, an independent developer of multi-platform and mobile video games. The president of the company has asked you to recommend a workplace procedure regarding staff dating.
Congratulations to the Marriott Foundation ICDC Travel Scholarship Recipients
Through a generous contribution from the J. Willard & Alice S. Marriott Foundation, DECA is pleased to provide travel scholarships to high school DECA members to participate in the 2022 International Career Development Conference (ICDC) in Atlanta, Georgia.
Case Study of the Week: Great Success leads to Big Decisions
You are to assume the role of an entrepreneur that has created a line of all-natural hair care products named Cleanse. Your business partner has asked you to analyze a list of four retailers that want to sell Cleanse products and decide which is the best sales channel for the company to reach the target market.
College Bound Citizens: Financial Aid Basics
This workshop will help you understand financial aid while preparing for the FAFSA and applying for scholarships, grants, and federal loans while financing the gap.
4 Steps to Better Budgeting
“Where did all my money go!?” If you find yourself asking that question at the end of every month or in the days before your next paycheck, it’s time to get your budget in shape. Don’t have a budget? No problem! It’s easy to get started.
The Home Depot's Sherry Yaskin to Keynote DECA ICDC 2022
DECA is pleased to announce that Sherry Yaskin, The Home Depot's VP, Human Resources, will deliver the keynote during the 2022 DECA International Career Development Conference Grand Opening Session.
Case Study of the Week: Promoting Unique Service to Traveling Families
You are to assume the role of general manager and director of marketing for Needy Baby, a new company that rents car seats, cribs, strollers and other merchandise to travelers with children. The owner of the company has asked your team to design a promotion plan to market the new company to travelers.
Congratulations to DECA's 2021-2022 Scholarship Recipients
DECA is pleased to announce the 2021-2022 scholarship recipients. Each year, DECA and its corporate partners award over $200,000 in scholarships to DECA members. Congratulations to this year’s recipients!
Case Study of the Week: A Dilemma in the Produce Department
You are to assume the role of director of produce operations for City Foods, a regional grocery store chain with 50 locations. The vice president of merchandising has asked you to analyze a produce vendor and determine whether or not the chain should continue to sell its products.
Case Study of the Week: Privacy Policy Ultra-Exclusive or Zero Attention
Step into the role of the general manager of Reserved, a new independent hotel property in a metropolitan area. The owner wants you to explain how implementing a privacy policy could help or hinder the property’s marketing and customer appeal.
Compete in Session One of the Collegiate DECA Stock Market Game
Collegiate DECA members are invited to participate in the first round of the Collegiate DECA Stock Market Game (SMG) which kicks off on September 9, 2024.
Case Study of the Week: Promoting a Private Label Skincare Line
Step into the role of the marketing communications manager for Dollar House, a discount variety store chain with over 5,000 locations. The director of marketing wants you to create a digital marketing campaign announcing the company’s private label skin care line.
DECA Is For All
If you fall into a non-business category, where your goal is to pursue a major in STEM or the arts or anything else, don’t be too quick to write DECA off as something that’s not for you.
Leveraging Social Media Trends in Marketing: The Case of Kamala Harris' "Brat" Summer and Charli XCX
Social media trends show how marketers can harness viral content to create culturally resonant campaigns that blur the lines between politics, pop culture and business, driving deeper engagement and brand relevance.
The New Wave of Marketing in Real Estate
The real estate industry is transforming significantly as technology reshapes how properties are marketed and sold. One of the most groundbreaking changes is the rise of virtual reality (VR) tours.
Case Study of the Week: Fighting a Dupe
Step into the role of the owner of Heart Rate, an affordable brand of athletic wear. Your business partner wants you to determine whether or not to offer a new product as a “dupe” of a more expensive luxury brand.
Choosing Your Competitive Event
Choosing the right DECA event is key to your success. Evaluate your skills, seek advice and try practice scenarios to find the perfect match for an exciting and rewarding DECA experience!
Leadership Lessons from DECA: Growing as a Student Leader
Leadership in DECA has been an incredible journey of growth and learning. The experiences and lessons I’ve gained have shaped me as a leader and prepared me for future endeavors.
Recruitment Tips From a Human Resources Perspective
The 2024-2025 school year is quickly approaching, which means Collegiate DECA members should begin preparing recruitment strategies to help their chapters grow. Consider these tips when communicating with potential Collegiate DECA members.
Summer of DECA Quest with Syosset DECA
This summer, DECA members worldwide have been participating in a special GooseChase scavenger hunt where chapters can share their summer highlights and goals for their DECA chapter this upcoming school year.
The Business of the Olympics
The Olympics. An event, a competition, a show. While millions tune in to the most prestigious athletic contests in the world, few can see the business behind the scenes. This article will delve into the business side of the Olympics, from margins to media.
Most Recent Articles
View All ArticlesCase Study of the Week: Sell out?
Step into the role of the general manager for Vinyl Spin, an independently owned record shop that sells new and used vinyl records. The owner wants you to weigh the pros and cons of being an exclusive sales outlet for a new vinyl album.
Boost Your Scholarship Chances with DECA
Whether you are submitting an application for a scholarship this year or want to gain some better insight for applying for future scholarships, check out this article to learn how to leverage your DECA involvement to stand out.
Get Recognized with a DECA Inc. Scholarship
We are thrilled to announce that DECA's scholarship program for 2024-2025 is now open to submit applications! This is your chance to earn financial support for your education while being recognized for your achievements.
Case Study of the Week: Promoting an After-Hours Daycare
Step into the roles of the owners of Twilight Childcare. An investor in the business has asked your team to develop a plan to promote the new business to targeted markets.
2024-2025 District-Level Competitive Event Instructional Areas Announced
Get ready for competition season! Each year DECA provides the primary instructional area(s) assessed in each of the district-level scenarios to help advisors and members prepare for district competitions more effectively.
Be The One to Advocate With DECA
In this article, Chase with Newton DECA outlines several ways to advocate and BE THE ONE with DECA based on what he learned at the Georgia DECA WorkWinWow Officer Training Conference.
Celebrate DECA SBE Week 2024
This year's #DECASBEWeek takes place from September 30 to October 4. Show off your school-based enterprise by sharing photos or videos corresponding to each daily theme.
Join the Western Region for WRLC in Bellevue
The Western Region is thrilled to welcome DECA members to the Pacific Northwest for the 2024 WRLC in Bellevue, WA. Members are encouraged to take this opportunity to reach infinity and beyond, pushing limits and fostering personal growth.
Case Study of the Week: Correcting Journal Errors
Step into the role of the senior accountant at Monaco Company. The manager of the company wants you to correct journal entries and errors made in your absence.
Be The One with DECA's Corporate Challenges
DECA Challenges provide members opportunities to demonstrate the knowledge and skills learned in the classroom through innovative challenges in partnership with several corporate partners.
Case Study of the Week: Staff Communication
Step into the role of a front desk employee at Grand Grocery Distribution Center, a large distribution center for a regional grocery store. The manager asked you to communicate a change in policy to all staff.
How to Build Cross-functional Teams Across Tech, Digital and Marketing
In this article, dive into the key themes on integration and collaboration that emerged during a panel discussion hosted at NRF Nexus 2024 with professionals from BJ’s Wholesale Club, REI and Tractor Supply Company.
